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Michael Matthews Takes the Maglia Rosa to Italy Skratch Labs Announces Antipodean Distribution Partnership

Real Fruit Hydration Drink Mix maker Skratch Labs today announced a partnership with Australian-based Distributor FE Sports to bring Skratch Labs products to Australia and New Zealand.

“There is nothing artificial about this amazing company and that is why their real fruit hydration drink mixes caught our attention”, said Danny Brkic, Vice President of FE Sports. “We could not be more excited about partnering with Skratch Labs and spreading their mantra of everything REAL throughout Australia and New Zealand. 

“We’re really looking forward to working with Danny and his team – our companies share similar values and goals in business and life. However, it was a bit of a shock when they explained to us that the Coriolis effect influencing the direction of draining water in Aussie bathrooms is a myth” said Jay Peery, Skratch Labs Director of Sales and Marketing.

FE Sports is a family-owned Australian company dedicated to supporting their brick & mortar retailers by partnering with manufacturers who share the same ethos. We specialize in distributing new-world products to the Australian and New Zealand cycling, running and triathlon markets.

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