Bonk Breaker goes the distance with Ironman

Named the official energy bar of all U.S. Ironman, Ironman 70.3 and 5150 Triathlon Series events

As Jason Winn trained for his first Ironman® triathlon in 2006, he found the choices of energy bars to fuel endurance athletes to be lacking in nutrition and taste. So he went into the kitchen and whipped up his own using only the finest all-natural ingredients that are dairy-free and gluten-free. Those freshly baked bars, now known as Bonk Breaker, have been named the official energy bar for all U.S. Ironman, Ironman 70.3® and 5150™ Triathlon Series events.

Bonk Breaker is also now designated as the exclusive energy bar sponsor of Ironman. The largest participation sports platform in the world, Ironman has been a respected name in triathlon since its inception more than 31 years ago and is regarded as the world’s most challenging event in endurance sport.

"We're incredibly excited to join forces with Ironman. What could be better than the world's greatest energy bars fueling athletes in the world's greatest sports brand in the fast growing sport of triathlon? Bonk Breaker is the perfect energy bar to help meet the incredible nutritional demands of triathletes -from pros to age groupers. We look forward to providing Ironman athletes with the ideal blend of endurance nutrition - both on and off the course," said Winn.

"The relationship with Bonk Breaker is a fantastic fit," said Erik Vervloet, Chief Marketing Officer for Ironman. "The Bonk Breaker team understands the unique challenges endurance athletes face to reach their training and racing goals. These bars are made by athletes for athletes and will be good for our participants."

Bonk Breaker co-owner Chris Frank stated, “Simply put, we started Bonk Breaker with the intention of creating a great tasting and nutritious energy bar that we would want to eat during competition. What started out in Jason's kitchen as a solution to our own demands has rapidly grown into a fun, competitive company. Working with Ironman will take Bonk Breaker to a new level in many ways. We sponsor a number of pro triathletes as part of our Team Bonk Breaker and a major component to our product research and development process is simply listening to our athletes and partners. We get incredible ideas and feedback about what they like and don't like, and we're nimble enough to be able to respond swiftly. As a company, we believe that's a big advantage."

Created by endurance athletes for endurance athletes, Bonk Breaker is on the cutting-edge of nutrition and comes in eight delectable flavors. Perfect for athletes as well as anyone in search of a nutritious snack, Bonk Breaker will be revealing three new flavors in the coming months. Bonk Breaker, which sponsors professional and amateur athletes and teams across the entire sports spectrum, recently made headlines when pro football’s #1 receiver Wes Welker was fined for wearing a now highly in-demand Bonk Breaker podium cap at a post-game press conference. Welker is a long-time enthusiastic user of the fresh-baked energy bars and continues to be a loyal supporter.