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Sat, 11 Jun 2011 20:37:03 +0000
First Endurance rider Fabian Cancellara took to the start of the Tour de Suisse opening time trial as the heavy race favorite in his home country tour. Blasting across the line to the sound of deafening cheers, Cancellara's time of 9:41 bested the previous top time set by Tejay Van Garderen (HTC – Highroad) by more...
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Thu, 09 Jun 2011 17:34:56 +0000
The First Endurance sponsored HTC-Highroad claimed their third straight victory in France’s Criterium du Dauphiné after sprinter, John Degenkolb powered home in first place on stage four for his second individual win of the race. Already victorious on stage two’s uphill dash for the line in Lyon on Tuesday, 48 hours later in Macon, the more...
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Wed, 08 Jun 2011 17:32:33 +0000
First Endurance rider Tony Martin (HTC-Highroad) powered through the rain to claim HTC-Highroad’s second victory in as many days in the Criterium du Dauphine race on Wednesday. Martin claimed his sixth win of the 2011 season on a 42 kilometer time trial course (identical to the TT route which will be used in the upcoming more...
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Tue, 07 Jun 2011 18:18:59 +0000
A late surge for the line on stage two of Criterium du Dauphiné has sealed First Endurance rider John Degenkolb’s (HTC-Highroad) fifth victory of his rookie season in the professional peloton. Degenkolb opened up the throttle with less than two-hundred meters to go on the technical uphill finish at Lyon, France, claiming the win ahead more...
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Sun, 05 Jun 2011 20:45:45 +0000
First Endurance rider Alex Rasmussen (HTC-Highroad) took his first win of the season today at the TD Bank International Cycling Championship in Philadelphia. This is the third time in a row that a First Endurance sponsored rider has won the race. With a long sprint through the circuit finish of a 251 kilometer race, Rasmussen more...
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Sun, 05 Jun 2011 14:53:34 +0000
First Endurance rider Linus Gerdemann (LEOPARD TREK) won the final general classification in the Skoda Tour of Luxembourg. LEOPARD TREK came to Luxembourg focused on winning the overall on home soil, and they accomplished their goal in dominating fashion. Fabian Cancellara won the opening prologue to pull on the leader's jersey on day one. While more...
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Fri, 03 Jun 2011 19:38:40 +0000
First Endurance rider Linus Gerdemann secured his first victory in LEOPARD TREK colors as he crossed the finish line alone on stage two of the Skoda Tour de Luxembourg. While First Endurance rider Fabian Cancellara toed the start line in Schifflange in the race leader's jersey, it would be Gerdemann who would pull on the more...
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Thu, 02 Jun 2011 15:15:37 +0000
CapTexTri-Race to the Toyota Cup#2 At the CapTex classic Sarah Haskins took 1st and Jasmine Oeinck took 4th respectively. In the men’s race Cameron Dye took 3rd place. race report courtesy of Sarah Haskins This Memorial Day weekend was spent in Austin, Texas preparing for and racing in the second leg of the Race to more...
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Thu, 02 Jun 2011 14:41:00 +0000
First Endurance has long been considered a leader in endurance nutrition research and is proud to be recognized in “50 Blogs Every Dietician Should Read.” In a list that includes blogs from the Mayo Clinic, the US Food and Drug Administration (FDA) , the USDA and various clinical nutritionists, registered dietitians and doctors, First more...
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Wed, 01 Jun 2011 22:34:07 +0000
First Endurance rider Fabian Cancellara (Leopard-Trek) delivered another time trial victory today in the opening stage of the Skoda Tour de Luxembourg. The five day-stage race kicked off with an evening prologue in the city centre of Luxembourg City. Riders faced technical turns, cobbles and a short but steep, cobbled climb up Breedewee 700 meters more...
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Tue, 31 May 2011 17:26:58 +0000
Sponsored Triathlete Amy Marsh wins her 4th Ironman title at the 2011 Ironman Brazil. First Endurance athletes Hillary Biscay took 4th in the women’s race while Chris McDonald take 5th respectively. Just four days prior to the race, First Endurance sat down with Amy Marsh and discussed her nutrition plan. race-recap more...
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Thu, 26 May 2011 20:16:56 +0000
Courtesy of Tim Olson http://timothyallenolson.wordpress.com/ The Silver State gave me just what I needed to get back in my rhythm. My body and mind have been feeling sluggish since the week before Miwok. I'm not exactly sure what I was feeling, but I could tell I was putting to much pressure on myself and not more...
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Wed, 25 May 2011 15:31:47 +0000
Learn how EFS Liquid Shots can be your competitive advantage. Find out how EFS Liquid Shot is much more effective than energy gels, and why elite professional endurance athletes agree. more...
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Tue, 24 May 2011 21:14:18 +0000
Andrew Yoder broke the course record set by Chris Lieto by 1’30″ and the bike record by over 2′. Using a very simple yet very effective nutrition protocol for Olympic distance racing, Andrew is able to push the limit for two hours. Using a similar protocol First Endurance athlete Richie Cunningham took 3rd respectively. more...
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Mon, 23 May 2011 03:23:33 +0000
First Endurance rider Matt Goss (HTC-Highroad) finished off the Amgen Tour of California with a stage win on the streets of Westake Village on Sunday, with teammate Tejay Van Garderen also securing the best young riders jersey and fifth place overall. “It’s nice to finish off the tour with a win as well as Tejay more...
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Fri, 20 May 2011 01:06:55 +0000
First Endurance rider Mark Cavendish (HTC-Highroad) powered to his second stage win of the 2011 Giro d’Italia on Thursday. Already the leader of the 2011 Giro d’Italia for one day and the winner of stage 10, the British sprinter stormed across the finish line at Ravenna ahead of Italians, Davide Apollonio and Alessandro Petacchi. ”Winning more...
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Wed, 18 May 2011 01:34:18 +0000
First Endurance rider Mark Cavendish (HTC-Highroad) has powered to his first stage win of the 2011 Giro d’Italia, blasting to victory in stage 10 from Termoli to Teramo. Already the leader of the race for one day, the British sprinter stormed across the finish line ahead of Spain’s Francisco Ventoso and Italian Alessandro Petacchi. “Winning more...
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Tue, 17 May 2011 15:39:52 +0000
Leadman Epic 250 (5km S – 223km B – 22km R) 2011.05.14 – Boulder City, NV Before going any further, let me just say, for the record, that was far. Really far. Okay, now that we’ve gotten that out of the way, we can talk about the “race.” The quotes are there because this was more...
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Mon, 16 May 2011 23:11:21 +0000
Learn how Ultragen maximizes your recovery so you can get all you can out of your workouts. Great insight on recovery drinks that may surprise you. Also includes important tips on how to use Ultragen and how not to use it. You don’t want to get this wrong. more...
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Sun, 15 May 2011 21:20:16 +0000
Cool new limited-edition First Endurance mens t-shirt available. Get 20% off with this link http://tinyurl.com/3pxqa5y more...
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Fri, 13 May 2011 00:43:00 +0000
Learn the truth about carbohydrates that even the top pro cyclists and triathletes may not be aware of. more...
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Tue, 10 May 2011 16:10:37 +0000
courtesy of Heather Wurtele It feels pretty darn good to be a 3 xIronman Champion! It is especially satisfying to have defended my title on the fabulously challenging course that is IM St. George. It is really nice when the hours and hours spent training, visualizing, and pouring all your energy toward a goal come more...
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Mon, 09 May 2011 22:35:54 +0000
Just one day after her record setting Ironman St. George performance, Heather Wurtele took the time to send us this video outlining her nutrition. Ironman St. George is considered the hardest Ironman race on the circuit and on this day, it was over 90 degrees at the finish. Having a solid day nutritionally more...
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Mon, 09 May 2011 22:02:10 +0000
courtesy of sarahhaskins.com Sunday morning I competed in my first World Cup of the season. Originally I had the Yokohama WCS race scheduled on on my calender, but with the postponment of the race due to the unfortunate tragedy, I wanted to compete in an early season ITU race. With Mexico being so close to home, more...
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Sun, 08 May 2011 21:13:31 +0000
The First Endurance sponsored HTC-Highroad team will wear the Maglia Rosa for the second consecutive day at the Giro d’Italia after Mark Cavendish sprinted into the lead in Sunday’s stage from Alba to Parma. Cavendish finished second behind Italy’s Alessandro Petacchi at the end of the 244 kilometre stage and was able to keep the more...
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Sat, 07 May 2011 23:07:19 +0000
For the second time in three years, The First Endurance sponsored HTC-Highroad team powered to victory in the opening team time trial of the Tour of Italy, with local rider Marco Pinotti capturing the race lead. HTC-Highroad completed the 19.3 kilometer course from Venaria Reale to Turin with a ten second advantage over closest rivals more...
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Fri, 06 May 2011 23:54:35 +0000
Some of the top professional endurance athletes in the world have demonstrated the effectiveness of Optygen & OptygenHP in improving performance. This effectiveness has also been supported by over 40 clinical studies. You’ve probably heard by now that Optygen can improve oxygen transfer, reduce lactic acid build up, and improve recovery. But did you know more...
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Fri, 06 May 2011 19:26:19 +0000
We’re as frustrated as you are with the delay of the EFS bars. Like you, we race, prefer gluten-free energy and want to use EFS bars during workouts and races. Unfortunately, we’ve had a number of un-forseeable issues come up that have forced us to delay the re-introduction of the bar. We’ve more...
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Tue, 03 May 2011 13:41:54 +0000
First Endurance runner Krissy Moehl teamed up with Devon Crosby-Helms to energize each other and attempt to break the women’s Rim-2-Rim-2-Rim run record. The duo traced the classic route that starts on the South Rim, goes down the South Kaibab Trail, crosses the Colorado River, ascends the North Rim on the North Kaibab more...
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Wed, 27 Apr 2011 16:36:38 +0000
By Sally Warner PhD
Oxygen Radical Absorbance Capacity (ORAC) is an index that represents the in vitro antioxidant capacity of foods. In food science, ORAC has become the current industry standard for assessing antioxidant strength of whole foods, juices and food additives. ORAC was developed by the National Institute on Aging in the National Institutes of more...
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Tue, 26 Apr 2011 14:33:44 +0000
Courtesy of Triathlete Magazine.
Heather Wurtele is back to defend her title at Ironman St. George this May. Inside Triathlon Senior Editor Jennifer Purdie chatted with her about her upcoming race and her specific-nutritional needs.
Wurtele: I used to have chronic, low-level GI issues'the kind that I almost didn't even realize were detracting from my quality of more...
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Sun, 24 Apr 2011 19:39:16 +0000
First Endurance rider Amber Neben (HTC-Highroad) rode to an impressive triumph in the Stad Roeselare Classic in Belgium on Sunday, the 36-year-old’s first ever victory in a one-day Classic. Neben took off around 20 kilometers from the line and stayed away for a lone win, with team-mate Adrie Visser then taking third and more...
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Wed, 20 Apr 2011 14:35:18 +0000
FEATURED in ROAD BIKE ACTION
Michael Fogarty
April 19, 2011
Michael Fogarty is the marketing kingpin at First Endurance and is a long-time pal of Road Bike Action. When he was invited to the HTC training camp in Mallorca, he asked us if we would like to see his diary following the week-long trip. That’s what we have more...
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Sun, 17 Apr 2011 19:58:23 +0000
First Endurance sprinting star Ina-Yoko Teutenberg (HTC-Highroad) continues to rack up the wins in the 2011 season, with victory number five of the year coming on Sunday in a bunch sprint of the Ronde Van Gelderland in Holland.
“We had Amber [Neben] in the big break of the day so that eased a lot of the more...
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Mon, 11 Apr 2011 15:14:13 +0000
FE Triathletes Laurel and Bec Wassner took 3rd and 5th respectively.
courtesy of www.sarahhaskins.com
image courtesy of ericwynn.org
Yesterday morning I completed in my first Olympic distance race for the '11 season in South Beach Miami, Florida. This was my first time competed in South Beach (although I have raced in other areas in Miami before) and this more...
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Sun, 10 Apr 2011 18:23:20 +0000
First Endurance rider Fabian Cancellara (LEOPARD TREK) launched repeated attacks during the final 50 kilometers of the Hell of the North to overcome team tactics stacked against him and win the sprint for second in the open air Velodrome of Roubaix.
'I'm very happy. This feels like a win,' said Cancellara. 'I know people remember the more...
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Sun, 10 Apr 2011 17:57:21 +0000
First Endurance Adrie Visser (HTC-Highroad) achieved overall victory in the EnergieWacht Tour in her home country of Holland on Sunday. Visser moved into the overall lead after winning stage three of the four-day race on Saturday, and then finished safely in the main pack on the last stage.
“This is my first stage race victory as more...
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Sat, 09 Apr 2011 17:52:09 +0000
First Endurance rider Tony Martin (HTC-Highroad) took his fifth win of the 2011 season on Saturday when he powered to victory in the final stage of the Tour of the Basque Country.
The 2011 Tour of the Algarve and Paris-Nice winner was nine seconds faster than Germany’s Andreas Klöden in the 24 kilometer time trial, starting more...
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Fri, 08 Apr 2011 19:55:13 +0000
by Pro Triathlete Courtenay Brown
I had the pleasure of spending some time with Courtenay in Boulder early this spring. During this visit we went into detail on the First Endurance products and how they work. Courtenay is doing a very nice job incorporating these products into her hectic lifestyle (she is a doctoral student and more...
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Thu, 07 Apr 2011 02:09:00 +0000
In a surprise win against the time trial specialists, First Endurance rider Daniele Bennati (LEOPARD TREK) covered the 6.8 kilometer course in Angers six-seconds ahead of his nearest rival. Until he arrived at the finish, it appeared as if Garmin-Cervelo had a lock on first and second place with David Millar and David Zabriskie both more...
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Wed, 06 Apr 2011 15:04:45 +0000
First Endurance rider Mark Cavendish (HTC-Highroad) destroyed the sprint in the Scheldeprijs-Scheldeprijs today. No one was even close to him as he crossed the line.
Check back later for full-report and comments from Mark
more...
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Tue, 05 Apr 2011 19:17:50 +0000
First Endurance rider Daniele Bennati (LEOPARD TREK) won stage 1 of Circuit Sarthe today in a wild sprint finish. After LEOPARD TREK managed multiple break attempts over 191 kilometres, it was gruppo compatto on the final lap of the finishing circuit in St-Mars-la-Jaille. With sprinter Daniele Bennati demonstrating good condition, the team knew he would more...
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Sun, 03 Apr 2011 23:40:24 +0000
First Endurance rider Fabian Cancellera (LEOPARD-TREK) put his stamp on the 2011 edition of Tour of Flanders. It looked like it would be a repeat of last year when Fabian Cancellara hit the base of the Muur with a single Quick Step rider. Countering an attack from Tom Boonen (Quick Step) with just over more...
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Thu, 31 Mar 2011 14:22:52 +0000
By Bob Seebohar MS, RD, CSSD, CSCS
The body has approximately 3.5-4.5 grams of stored iron. About two-thirds of this is found in hemoglobin and the rest is distributed in the liver, spleen and bone marrow with small amounts in myoglobin. Iron has many functions in the body and is involved in the following:
Mitochondrial oxidative enzymes
Thyroid more...
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Mon, 28 Mar 2011 00:28:09 +0000
First Endurance rider Fränk Schleck (LEOPARD-TREK) sealed the overall victory at the Critérium International in the second of two stages on the final day of racing. Covering the flat, 7 km course on the outskirts of the city center of Corsica, Schleck posted a time of 9:10, 24 seconds behind stage winner Andreas Klöden.
When eventual more...
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Sat, 26 Mar 2011 17:28:09 +0000
It’s been an amazing day for the First Endurance sponsored LEOPARD-TREK team today. Fabian Cancellera won the E3 and Frank Schleck just climbed to victory in stage one of the Criterium International! Schleck attacked with 2km to go to win the stage and become first race leader on general classification.
Check back later for full more...
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Sat, 26 Mar 2011 15:41:14 +0000
First Endurance rider Fabian Cancellera (LEOPARD-TREK) dropped everyone in the breakaway and rode the last 20k solo to win the E3-Prijs Harelbeke!
Check back later for full report and comments from Fabian.
RESULTS:
1
Fabian Cancellara (Swi) Leopard-Trek
2
Jurgen Roelandts (Bel) Omega Pharma – Lotto
3
Vladimir Goussev (Rus) Katusha
more...
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Sat, 26 Mar 2011 00:10:04 +0000
First Endurance riders Amber Neben and Amanda Miller (both HTC-Highroad) took first and second place in the San Dimas Stage Race’s individual time trial today. ”Any time you have to throw down a fifteen minute effort, it’s hard,” says Neben, “Plus it’s March and it felt like it! But I had a good ride more...
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Tue, 22 Mar 2011 00:36:40 +0000
First Endurance rider Gatis Smukulis (HTC-Highroad) soloed to victory in stage one of the Volta a Catalunya.
Check back later for full report and comments from Gatis Smukulis
Full Results
1 Gatis Smukulis (Lat) HTC-Highroad 4:08:48
2 Alessandro Petacchi (Ita) Lampre – ISD 0:00:28
3 Jose Joaquin Rojas Gil (Spa) Movistar Team
more...
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Sun, 20 Mar 2011 22:52:59 +0000
First Endurance riders Evelyn Stevens of HTC-Highroad took a solo win in the opening of the German Spring classics, Koeln-Schuld-Frechen while team-mate Adrie Visser won the bunch sprint for second place. The 100km course consisted of one large loop on flat terrain through small villages around Koeln.
“It was a really fun race,” said Stevens, more...
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Sat, 19 Mar 2011 15:53:59 +0000
First Endurance riders Matt Goss (HTC-Highroad) and Fabian Cancellara (Leopard-Trek) took first and second today in Milan-San Remo.
Check back later for full report with comments from Fabian and Matt
more...
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Tue, 15 Mar 2011 15:29:07 +0000
NEWS FLASH
First Endurance rider Fabian Cancellara (LEOPARD-TREK) crushed the final 9.3km time-trial at Tirreno-Adriatico. The four-time World Time Trial Champion rocketed to an early lead in the final stage of Tirreno-Adriatico by setting a blazing time of 10:33 that was not to be touched. None of the 94 riders who took to the course following more...
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Sun, 13 Mar 2011 21:15:07 +0000
First Endurance rider Tony Martin (HTC-Highroad) was proclaimed overall winner in the Paris-Nice stage race on Sunday in what was a landmark victory both for the young German and for his team.
“We’ve won lots of stage races before, but never one of this calibre,” commented HTC-Highroad sports director Allan Peiper, “and at the same time more...
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Fri, 11 Mar 2011 16:46:42 +0000
First Endurance rider Tony Martin (HTC-Highroad) won the time-trial today in Paris-Nice and now leads the GC after stage 6.
Check back later for full report
Full Results
1 Tony Martin (Ger) HTC-Highroad 0:33:24
2 Bradley Wiggins (GBr) Sky Procycling 0:00:20
3 Richie Porte (Aus) Saxo Bank Sungard 0:00:29
General classification after stage 6
1 Tony Martin (Ger) HTC-Highroad 24:59:47
2 Andreas Klöden (Ger) Team RadioShack 0:00:36
3 Bradley Wiggins (GBr) Sky Procycling 0:00:39
more...
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Fri, 11 Mar 2011 16:36:21 +0000
by Sarah Haskins
I kicked off my race season this past weekend with the Clermont ITU Continental Cup. Although this race was a sprint, all athletes were able to score ITU Continental Cup points. The weather was perfect for racing, not too hot and not too cold (not intentionally trying to sound like Goldilocks!). The women started more...
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Thu, 10 Mar 2011 00:51:41 +0000
The First Endurance sponsored BISSELL cycling team continued its domination by taking another stage win in the final day at Merco. Ben Jacques-Maynes wrapped up a perfect race weekend for BISSELL with his repeat victory at the Almond Blossom Road Race and the overall race win. Teammate, Jay Thomson, finished third for the day.
The fourth more...
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Wed, 09 Mar 2011 14:56:17 +0000
I had an opportunity to meet Pro Trakker’s athlete Courtenay Brown during a recent trip to Boulder Colorado. I was impressed to learn she is a Doctoral Student at University of Colorado, making her smart and fast. Courtenay attended a nutrition seminar that covered several endurance nutrition topics and details on the First Endurance more...
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Tue, 08 Mar 2011 21:23:34 +0000
First Endurance rider Matt Goss (HTC-Highroad) stormed to his seventh win of the season in stage three of the Paris-Nice stage race in France on Tuesday- a victory which has also netted the Australian rider the overall lead.
After dodging past a late crash, Goss managed to out-sprint fellow Australian, Heinrich Haussler at the end of more...
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Mon, 07 Mar 2011 02:00:16 +0000
First Endurance rider Ina-Yoko Teutenberg (HTC-Highroad) won the sprint finish on Sunday of the final stage Merco Classic after a grueling seventy-two mile ride in wet weather. This finishes a solid race in Merced for HTC-Highroad with three stage wins out of four.
Ally Stacher went in an early break for the first half of the more...
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Sun, 06 Mar 2011 16:00:46 +0000
First Endurance rider John Degenkolb (HTC-Highroad) has taken his second victory of the season winning stage one of Driedaagse van West-Vlaanderen in a 200 person bunch sprint. ”It was super nice,” said sport director Jens Zemke. “I was so happy with the way they all rode today. We have so many young riders here more...
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Sat, 05 Mar 2011 14:48:02 +0000
The First Endurance sponored BISSELL team reigned again at today's Merced Boosters Time Trial at the Merco Classic. Jeremy Vennell was the first BISSELL rider to go off, and he set the fastest time for the day. Jeremy scorched the 12 mile course with a time of 24:47. The other BISSELL riders turned in some of the top times more...
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Fri, 04 Mar 2011 16:02:02 +0000
The First Endurance sponsored BISSELL professional cycling team took total control of today's MID Road Race at the Merco Cycling Classic. The team opened its racing season taking 1st, 2nd, 3rd, 5th and the combined Sprint/KOM jersey on the opening day of the four day stage race. The day's 82 mile course was a great more...
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Fri, 04 Mar 2011 00:48:50 +0000
First Endurance rider Amanda Miller (HTC-Highroad) timed her uphill sprint to perfection in Stage One of Merced and wears the leader’s jersey going into the Time Trial on day two. This year’s race has been extended to a four-day race and started with the challenging Merced Immigration District Road Race. The circuit of 20km included more...
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Wed, 02 Mar 2011 21:48:14 +0000
First Endurance rider Dominic Klemme scored the first ever victory for the new LEOPARD TREK team. He outsmarted the bunch, chased down Belgium's Kevin Ista of Cofidis and rode solo uphill to the finish line in Dour to get the first ever victory for the new team. His teammate Robert Wagner finished third.
Bjorn Leukemans, of more...
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Tue, 01 Mar 2011 22:52:50 +0000
This past weekend, I had the pleasure of joining the Pearl Izumi Ultra running team at their annual summit in Boulder/Lousville Colorado. The three day summit was attended by Team Sponsors and hosted by Pearl Izumi headquarters. Having a summit that lasts a couple days and includes several meals and several runs gives more...
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Tue, 01 Mar 2011 16:40:47 +0000
By Robert Kunz MS
Endurance athletes put a large emphasis on their training programs, their equipment and their nutrition to assure they reach their goals. First Endurance consults with hundreds of these athletes primarily on nutrition and how to best fuel your body for long distance racing. Through these consultations with beginners, veterans, elite amateurs and more...
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Mon, 28 Feb 2011 18:18:53 +0000
The First Endurance sponsored HTC-Highroad team was able to defend the lead of Judith Arndt throughout a challenging final stage of Tour of New Zealand and claim the overall race victory for their second tour victory this season.
“Today was quite hard for my teammates,” said Arndt. “With so many attacks and breakaways it was difficult more...
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Sat, 26 Feb 2011 00:52:20 +0000
First Endurance rider Ina-Yoko Teutenberg (HTC-Highroad) claimed her first victory for the season on Friday winning Stage Three of the Tour of New Zealand. She won out of a bunch sprint from Shelley Olds and Catherine Cheatley at the end of a short 87km stage. Teammate Judith Arndt retains the overall lead.
“It feels good to more...
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Thu, 24 Feb 2011 15:30:33 +0000
First Endurance rider Judith Arndt keeps the ball rolling for HTC-Highroad with a victory in Stage 2 of the 2011 Tour of New Zealand maintaining the race lead going into stage three. Teammate Ina-Yoko Teutenberg won the bunch sprint for 4th place.
“Chloe Hosking and Ally Stacher did a great job protecting Judith, covering the breaks more...
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Thu, 24 Feb 2011 01:30:57 +0000
First Endurance rider Judith Arndt (HTC-Highroad) won stage one of the Tour of New Zealand. This is her second win of the season after a win at the Bay Series in January. She now wears the yellow Leader’s Jersey going into Stage 2.
The stage was set on a relatively flat, 100km course. A nine-rider leading more...
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Mon, 21 Feb 2011 23:37:42 +0000
The First Endurance sponsored LEOPARD TREK team won the prestigious team classification on the final stage of the Tour of Oman. The stage was always likely to end in a sprint finish, so the team held back from any breaks and worked to keep sprinter Daniele Bennati in with a chance at the finish. They more...
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Sun, 20 Feb 2011 20:59:35 +0000
First Endurance rider Tony Martin (HTC-Highroad) netted an impressive double victory for HTC-Highroad in the Volta ao Algarve in Portugal on Sunday, winning both the final time trial and the overall classification. The German national time trial champion and 2010 World Time Trial bronze medallist completed the 17 kilometre course looping around the city of more...
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Sun, 20 Feb 2011 14:53:01 +0000
First Endurance rider Mark Cavendish (HTC-Highroad) has clinched his first win of the 2011 season in the final stage of the Tour of Oman from Qurayat to Mattrah Seafront. Cavendish powered across the line ahead of Russia’s Denis Galimzyanov and Italy’s Andrea Guardini at the end of the 157 kilometer stage to claim a bunch more...
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Fri, 18 Feb 2011 23:55:54 +0000
First Endurance neo-pro rider John Degenkolb (HTC-Highroad) won his first professional race today in Vuelta al Algarve.
“It was a great win,” said Team Director Jan Schaffrath. “It wasn’t your typical sprint. It was uphill and John started quite early with 400m to go. He opened up a gap and nobody could get him. He was more...
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Wed, 16 Feb 2011 17:01:47 +0000
Courtesy of Endurance Performance Coaching. Guest speaker Robert Kunz MS discusses the importance of using a three pronged approach to complete recovery. The audio file contains a 40 minute seminar followed by Q & A from the guests of this conference call. Robert discusses how Ultragen and Optygen and to a lesser extent EFS more...
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Wed, 16 Feb 2011 15:41:31 +0000
First Endurance founders Robert Kunz and Mike Fogarty joined the HTC Highroad Cycling Team at their training camp in Mallorca, Spain. This is the winningest team in the world over the last two years. This video captures the team using First Endurance products during their training camp on the island. more...
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Wed, 16 Feb 2011 14:36:54 +0000
First Endurance rider Matt Goss (HTC-Highroad) has claimed his sixth win of the season after clinching the bunch sprint from a front group of around 40 riders in stage two of the Tour of Oman.
After triumphs in the Jayco Bay Classics series, the Cancer Council Classic and the opening stage of the Tour Down Under more...
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Fri, 11 Feb 2011 17:18:24 +0000
Exactly one week after Ellen Van Dijk won the women’s Tour of Qatar, another First Endurance rider Mark Renshaw (HTC-Highroad) made it an exceptional two out of two for HTC-Highroad when he scooped the overall victory in the same race for the men.
Renshaw made a successful defense of his lead in the 126.5 kilometer final more...
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Thu, 10 Feb 2011 14:49:12 +0000
First Endurance riders Mark Renshaw (HTC-Highroad) and Daniele Bennati (LEOPARD-TREK) took first and second place today at the Tour of Qatar. As a result, Mark Renshaw now leads the general classification while Bennati is in third overall.
Check back later for additional information
Full Results
1 Mark Renshaw (Aus) HTC-Highroad 3:12:36
2 Daniele Bennati (Ita) Leopard Trek
3 Tom Boonen (Bel) Quickstep Cycling Team
General more...
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Thu, 10 Feb 2011 14:49:12 +0000
First Endurance riders Mark Renshaw (HTC-Highroad) and Daniele Bennati (LEOPARD-TREK) took first and second place today at the Tour of Qatar. As a result, Mark Renshaw now leads the general classification while Bennati is in third overall.
Check back later for additional information
Full Results
1 Mark Renshaw (Aus) HTC-Highroad 3:12:36
2 Daniele Bennati (Ita) Leopard Trek
3 Tom Boonen (Bel) Quickstep Cycling Team
General more...
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Sun, 06 Feb 2011 21:42:08 +0000
First Endurance rider Fabian Cancellara (LEOPARD TREK) got off to a good start with a second place in the Tour of Qatar prologue. At just two kilometers long, the Qatar individual time trial is on the short side for a prologue, but it was long enough for the winner, Rabobank's Lars Boom, to put four more...
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Fri, 04 Feb 2011 16:43:09 +0000
Ellen Van Dijk and HTC-Highroad made a clean sweep in the final classification of the Tour of Qatar on Friday, scooping the overall, the Points and Best Young Rider prizes with Van Dijk, as well as the teams prize in their first race of the season.
HTC-Highroad also took second overall with Charlotte Becker, fourth with more...
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Tue, 01 Feb 2011 16:12:48 +0000
by Kris Walker MD
Enzymes are substances that catalyze chemical reactions. Most are proteins. They work by lowering the activation energy for a chemical reaction, dramatically increasing the rate of the reaction. Enzymes are specific for certain substrates or molecules and catalyze only specific reactions. They are not consumed or changed by the reactions that they more...
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Mon, 31 Jan 2011 22:58:55 +0000
First Endurance is pleased to announce they will be partnering with the Bissell Professional Cycling Team again in 2011. First Endurance will provide the team with OptygenHP, Ultragen recovery drinks, EFS during-exercise drinks, EFS Liquid Shots, PreRace and MultiV.
Feedback:
'OptygenHP, MultiV, EFS and Ultragen have helped increase my ability and output, allowing me to be better more...
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Fri, 28 Jan 2011 19:54:47 +0000
We decided we weren’t gonna bother trying the 6-hour ride big mountain ride with the guys today. After all, we were getting dropped immediately on the smaller 8-kilometer climbs previously this week and figured it’d be pointless to try sticking with the guys on the really big climbs. Plus, the directors commented that they more...
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Wed, 26 Jan 2011 17:30:21 +0000
We’ve gotten pretty used to the routine here at training camp now. Everything revolves around riding, eating and resting. The team’s logged 32 hours on the bike this week, which is similar to what they do in a week during one of the grand tours.
The program for today called for a 20k team more...
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Wed, 26 Jan 2011 17:29:56 +0000
Press Release: 2011 Trakkers'Revolution3 Racing Team
(Boulder, CO) January 25, 2011 ' The 2011 Trakkers'REV3 Racing Team returns with new athletes, new sponsors, and a new mission.
After a successful first season, Team Trakkers begins the New Year by revitalizing its relationship with the Revolution3 Triathlon Series, which now supports the team as its co-Title sponsor. more...
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Tue, 25 Jan 2011 16:32:59 +0000
Prepared by Krissy Moehl
As we launch into 2011 First Endurance is excited to continue to support endurance athletes by expanding focus into the world of Ultrarunning. In the past five years we have worked with a few Ultrarunners and appreciate their enthusiasm and commitment to the product. Moving forward we look to increase our connection more...
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Tue, 25 Jan 2011 15:27:41 +0000
The guys took a well-deserved easy day after six hard hours in the mountains yesterday. The program called for a couple easy hours on the bike with the primary focus being active recovery so the plan was to ride for about an hour to one of the neighboring towns for coffee. Not bad.
Once we more...
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Mon, 24 Jan 2011 16:57:44 +0000
We took a break from riding today to check out the time-trial testing HTC-Highroad does on the velodrome. HTC-Highroad is known for having one of the best, if not the best, time-trialing teams in the world. Since the velodrome is fairly close to the team hotel here in Mallorca, riders can bike to and from more...
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Sun, 23 Jan 2011 14:21:46 +0000
Last night at dinner we sat with Marco Pinotti and Lloyd, from cyclefit.de. Marco’s been the Italian National time-trial champion on a couple occasions and also finished in fourth on the epic climbing stage that destroyed the peloton at the Giro last year-the mud fest day that Evans won. Lloyd not only works with a more...
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Fri, 21 Jan 2011 12:24:54 +0000
First Endurance founders Robert Kunz and Mike Fogarty joined the newly formed Leopard Trek Professional Cycling Team in Mallorca, Spain. The team is ranked #1 in the world and includes Andy and Frank Schleck, Fabian Cancellara and Jens Voight. This video captured the team using First Endurance products during a 5 hour training ride. more...
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Fri, 21 Jan 2011 08:35:58 +0000
The HTC-Highroad hotel was only 3 kilometers away from the Leopard Trek hotel. Which was a bonus since we’re pretty familiar with the area now and can find out way back to the hotel without too much trouble once we get shelled by the riders, like we did today.
HTC-Highroad always does really cool stuff to more...
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Thu, 20 Jan 2011 15:35:24 +0000
After five hard hours in the saddle yesterday, we were happy to hear the team was ‘only scheduled to do three easy hours’ today, even easier than yesterday.
Now we’re not totally crazy. We know when they say ‘easy’ it still means it’s going to be wicked hard for us. Still, if it was going to more...
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Thu, 20 Jan 2011 07:38:05 +0000
First Endurance rider Matthew Goss (HTC-Highroad) managed to win back the Ochre Jersey on day three of the Santos Tour Down Under, when he took third place in the tough uphill sprint stage to Stirling. Goss now leads by two seconds from former race winner Andre Greipel.
“It was a pretty tough day,” said Goss after more...
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Wed, 19 Jan 2011 16:37:49 +0000
Today was easily the best day we’ve ever had riding with a team, any team. Because the riders have done a number of demanding days now, their training schedule was what they considered a ‘fairly easy’ day. This meant five hours on the road bikes and then switching over to their time trial-bikes for an more...
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Tue, 18 Jan 2011 16:29:09 +0000
DAY 1:We arrived in Mallorca for the Leopard-Trek training camp last night after two plane transfers and fifteen hours of travel time from Salt Lake City,Utah. This may have been the first time we’ve ever successfully made all our international flight connections and actually arrived on schedule.
By the time we got to the hotel more...
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Tue, 18 Jan 2011 07:22:26 +0000
ason Lakes to Angaston on Tuesday. Matthew Goss came off his lead out train and the wheel of final lead out man Mark Renshaw with 250m to go and held off his competitors in the uphill sprint to the line taking his second win this week.
“Mark gave me the perfect lead out once again and more...
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Sun, 16 Jan 2011 16:00:15 +0000
First Endurance Sprinters Matt Goss and Mark Renshaw (both HTC-Highroad) got the season off to a brilliant start when they scooped the top two places in the Cancer Council Classic on Sunday. After winning two stages and the overall of the Jayco Bay Classic series earlier this year, Goss started the 51 kilometre city more...
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Sun, 16 Jan 2011 15:57:19 +0000
First Endurance’s sole Australian woman (HTC-Highroad) won her first race for 2011 in Alelaide on Sunday taking out the Renditions Homes Sanots Cup. Racing on the same course at the men’s Cancer Council Classic the preludes the Santos Tour Down Under, the women started off the days events. “I’m really excited to get my more...
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Tue, 11 Jan 2011 20:52:57 +0000
Now, while very limited supplies last, First Endurance is giving away a free HTC-Columbia/First Endurance Tour de France with every order. These 100% cotton, limited-edition shirts were done to commemorate the 5 stage victories HTC got in the 2010 Tour de France. There is only one size available (M/L). You won’t see more...
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Tue, 11 Jan 2011 05:14:44 +0000
LEOPARD-TREK
Press Release
First Endurance
10.01.2011
First Endurance to fuel LEOPARD-TREK
With the staff and riders coming together in the final weeks before the official start of the season, additional material sponsors are joining the crew at LEOPARD-TREK. The team is happy to announce that First Endurance will be supplying the riders
with their recharging nutritional needs while they are more...
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Mon, 10 Jan 2011 19:54:05 +0000
First Endurance is pleased to announce they are extending the partnership with Team HTC-High Road again in 2011. The team will receive the entire First Endurance product line and will continue to work closely with First Endurance on new product development.
Team HTC ' Highroad has been the world's most winning cycling team for three consecutive more...
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Sun, 09 Jan 2011 17:39:11 +0000
A brilliant solo performance gained First Endurance rider Hayden Roulston (HTC-Highroad) the New Zealand national title on Sunday. Roulston crossed the finishing line in front of a huge crowd at Christchurch with a comfortable 29 second advantage over Greg Henderson and Jeremy Yates for the second national road-race title of his career.
“I had to more...
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Fri, 07 Jan 2011 18:10:26 +0000
First Endurance is proud work with some of the best athletes and personalities in the sport of Triathlon. “Each year, we’ve added to and stepped-up the caliber of our triathletes. It’s a testament to our commitment to these great athletes and to our great system of endurance products each athlete promotes,” says triathlon sponsorship coordinator more...
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Fri, 07 Jan 2011 00:12:19 +0000
First Endurance is pleased to announce a two-year partnership with the new Leopard Trek Project. The new team includes Tour de France GC contenders Frank and Andy Schleck, four-time World Time-Trial Champion Fabian Cancellara, and team captain Jens Voigt. The riders will receive the entire First Endurance product line and will continue to work more...
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Wed, 05 Jan 2011 19:09:18 +0000
First Endurance riders Judith Arndt and Matthew Goss (HTC-HighRoad) both won their respective races at the Jayco Bay Classic in Geelong Australia. The win for Goss was his second this week and earned him the overall title of the four day event.
In the women’s race Arndt says lead around the last corner and was able more...
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Mon, 03 Jan 2011 19:32:14 +0000
First Endurance rider Matt Goss (HTC-Highroad) won his first race of the season at the Jayco Bay Classic. Outsprinting a field of top sprinters Goss timed the in a difficult uphill finish perfectly to take the win from Chris Sutton and Allan Davis. Goss’s teammates Leigh Howard and Mark Renshaw, racing for separate more...
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Fri, 17 Dec 2010 15:50:40 +0000
Masters' Nationals Cyclocross, December 9, 2010
Bob and I arrived in Bend on Tuesday, December 7. Bob had to do the seeding time trial on Wednesday, so he wanted to pre-ride the course. We went out to pre-ride and it was treacherous! Slippery, slushy snow covering some frozen ruts. We rode a couple of laps with more...
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Thu, 16 Dec 2010 18:33:43 +0000
Now, while limited supplies last, you will automatically get a free limited edition Elite BMC/First Endurance water bottle with any purchase. These are the bottles the team uses. The water bottle will automatically be added to your order, you won’t see it appear on the packslip. Once these bottles are gone, they won’t be offered more...
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Mon, 13 Dec 2010 17:09:28 +0000
The new EFS Wild Berry flavor will be available on the www.firstendurance.com web site sooner than originally anticipated. The new flavor will be available to First Endurance newsletter members before anyone else. If there’s any available after the new flavor is offered to newsletter subscribers, this limited initial supply will be offered on the firstendurance.com more...
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Thu, 09 Dec 2010 17:30:11 +0000
Now, while supplies last, you will automatically get a free limited edition BMC/First Endurance t-shirt with any purchase. The shirt will automatically be added to your order, you won’t see it appear on the packslip. Once these shirts are gone, they won’t be offered again. Offer not valid on previous orders, no exceptions. more...
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Wed, 08 Dec 2010 22:09:28 +0000
The new EFS Wild Berry flavor will be available on the www.firstendurance.com web site sooner than originally anticipated. The new flavor will be available to First Endurance newsletter members before anyone else. If there’s any available after the new flavor is offered to newsletter subscribers, this limited initial supply will be offered on the firstendurance.com more...
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Tue, 07 Dec 2010 09:10:12 +0000
On the morning of Monday, October 25th, ultra-marathon runner Karl Meltzer crossed the finish line in downtown St. Joseph, Missouri after completing a 40 day, 2,064-mile trek along the actual Pony Express National Historic Trail, a feat no one has ever achieved before.
The project, dubbed Red Bull Human Express, began on September 15th in Sacramento, more...
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Wed, 01 Dec 2010 15:25:29 +0000
'As part of these adventures I’ve been really liking the Ultimate Direction Wasp pack and the First Endurance EFS electrolyte mix. I think the Wasp is the best pack on the market right now for adventure running with the super convenient vest for easy access to camera, gels, etc. The new First Endurance EFS has more...
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Wed, 01 Dec 2010 12:59:25 +0000
First Endurance will be offering a very limited supply of the new EFS Liquid Shot flavor online as early as December 23, 2010. The new Wild Berry flavor will be available to First Endurance newsletter members before anyone else. If there’s any available after the new flavor is offered to newsletter subscribers, this limited more...
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Wed, 24 Nov 2010 19:58:51 +0000
First Endurance is pleased to announce a new low price on regular Optygen. From now on, Optygen will be available for only $39.95 retail. This is 20% cheaper than the original $49.95 price.
more...
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Wed, 17 Nov 2010 02:59:25 +0000
First Endurance will be offering a very limited supply of the new EFS Liquid Shot flavor online as early as December 1, 2010. The new Wild Berry flavor will be available to First Endurance newsletter members before anyone else. If there’s any available after the new flavor is offered to newsletter subscribers, this limited more...
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Sun, 07 Nov 2010 00:45:33 +0000
Now, through Jan 1 2011, get free Fed-Ex Ground shipping on any US order of $100 or more.
more...
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Mon, 01 Nov 2010 10:49:54 +0000
Michael Lovato
Click here for written Nutrition Report
Pro Donna Phelan
Click here for written Nutrition Report
Pro Amy Marsh
click here for written Nutrition Report
more...
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Wed, 27 Oct 2010 14:31:35 +0000
Hi there,
I am writing to praise you guys for making an amazing product! Wow, does Optygen-HP work. For the last three Ironman races I have done, these were my experiences with/without Optygen-HP. For Ironman Florida, my base was really poor to start my training. I was using Optygen-HP and training went great, more...
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Sun, 24 Oct 2010 18:17:00 +0000
You talked and we listened. The all-new 1st Endurance shopping cart is launching very soon. Among other great new improvements, you’ll be able to quality for free shipping, be able to rate and review products & earn loyalty points good towards free First Endurance stuff.
The all-new First Endurance shopping cart:
-Is faster, easier to use more...
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Wed, 20 Oct 2010 23:00:59 +0000
(November 2010) First Endurance’s EFS Liquid Shot (don’t call it a “gel”) comes in an innovative refillable five-ounce flask that allows you to only take in as much nutrition as you think you need. You can snap the top close and slip it back into your jersey pocket. Only available in Vanilla (Wild more...
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Tue, 19 Oct 2010 15:34:52 +0000
Originally with the help of the First Endurance Research Board we posted an article about the benefits of low carbohydrate training which helps athletes modify their substrate utilization to become more efficient at burning fats. This topic has become quite popular among endurance athletes. First Endurance Board Member Bob Seebohar MS more...
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Tue, 19 Oct 2010 02:58:51 +0000
First Endurance is pleased to announce the long-awaited EFS Wild Berry Liquid Shot flavor will be be available in limited quantity on 11.15.10. First Endurance newsletter subscribers will be able to get the limited supply of the new flavor before anyone else. More information will be posted soon.
more...
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Tue, 05 Oct 2010 16:41:50 +0000
First Endurance sponsored triathlete Sarah Haskins is interviewed prior to the 2010 LA Triathlon. Sarah offers great tips on racing and fueling for a triathlon.
more...
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Fri, 01 Oct 2010 14:48:59 +0000
By Patricia B. Rosen, MD, MPH
Why is it important to consider protein when involved in endurance events' I think we have all considered the fact that just plain glucose doesn't quite make it. The research shows that adding protein to your fuel during the race significantly increases the time to exhaustion and reduces post exercise more...
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Mon, 20 Sep 2010 15:08:37 +0000
Rev3 Cedar Point Nutrition Report – Eric Limkemann
Race Time: 8:50, 8th place.
Night Before:
5pm-6pm Dinner: Large Thin Crust Pizza with chicken/veggies. Lots of water
7:00pm 1 scoop EFS
8:30pm Bed
Race Day:
4:15am Breakfast: Oatmeal with flax Seeds, banana, blueberries, and peanut butter.
2 scoops EFS Orange
5:30am 2 scoops EFS with Pre-Race Taken in gradually more...
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Mon, 20 Sep 2010 13:36:10 +0000
The First Endurance sponsored HTC-Columbia had two reasons to celebrate in Spain Sunday as Peter Velits took the team’s first ever podium finish and Mark Cavendish wrapped up the points competition, his first in a major Tour. The stage winner of the 2010 Vuelta a España’s only time trial, Velits finished third overall behind more...
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Sun, 19 Sep 2010 18:41:11 +0000
First Endurance rider Judith Arndt (HTC-Columbia) won the Giro della Toscana. Arndt had a problem-free ride on the final stage from Quarrata to Firenze to claim her first overall stage race win since she took the Bira in Spain in June 2009. Second was Russia’s Tatiana Antoshina, with HTC-Columbia’s Noemi Cantele in third.
“I’m pleased more...
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Sun, 19 Sep 2010 14:10:05 +0000
The First Endurance sponsored HTC-Columbia team had a double victory in the Tour of Britain Saturday, winning the final overall classification with Michael Albasini and the final 100-kilometre stage with André Greipel in central London. Albasini’s victory came after leading the Tour of Britain since he won stage three to Swansea, and despite the more...
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Sat, 18 Sep 2010 01:20:33 +0000
The First Endurance sponsored HTC-Columbia team had an exceptional day of racing Thursday with victories for Mark Cavendish in the Vuelta a España, André Greipel in the Tour of Britain and Noemi Cantele in the Giro di Toscana in Italy. Cantele’s victory on Toscana’s mountainous stage from Pontedera to the summit finish at Volterra was more...
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Wed, 15 Sep 2010 18:46:21 +0000
First Endurance rider Peter Velits (HTC-Columbia) secured victory in the Vuelta’s individual time trial on Wednesday, simultaneously scoring the 100th win of the season for HTC-Columbia men’s and women’s teams. On an all-around successful day of racing for HTC-Columbia, Micheal Albasini retains the leader’s jersey at the Tour of Britain, and Ina-Yoko Teutenberg powered more...
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Mon, 13 Sep 2010 17:16:59 +0000
First Endurance rider Michael Albasini (HTC-Columbia) has taken his first win of the season on Monday, blasting to a solo victory and the overall lead in the toughest stage of the 2010 Tour of Britain. In a dramatic day’s racing, Albasini and HTC-Columbia teammate Tony Martin bridged across to a leading break in the more...
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Sat, 11 Sep 2010 15:59:48 +0000
First Endurance rider Mark Cavendish blasted to his second straight stage win in the Vuelta a España and tenth victory of 2010 Friday. On stage 13 from Rincon de Soto to Burgos, Cavendish was once again the first to the line. He said HTC-Columbia teammate Matt Goss, who led the sprinter out for more...
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Fri, 10 Sep 2010 15:49:08 +0000
Following an unbeatable lead-out by Matt Goss and the HTC-Columbia Vuelta squad, Mark Cavendish has claimed his first ever stage win in the Vuelta a España. Already the race leader of the 2010 Vuelta for the first two stages, Cavendish powered out of the pack at the finish in Lleida to take his ninth more...
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Wed, 08 Sep 2010 13:50:21 +0000
Race Report Courtesy of XterraPlanet.
There was a definite chill in the air this morning as the sun tried to come out from behind the clouds at Alta Lake for the 9am start of the XTERRA Canada Championship. The swim was two laps of 750-meters with a short sprint in between, and was more...
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Tue, 07 Sep 2010 14:45:15 +0000
Race Report courtesy of Seth Wealing.
Well, Well, Well'
Returning to Vale De Bravo for a second year was a race that I was looking forward to. The beautiful high mountains of Mexico where I won last year made it a priority for the 2010 race season.
The lake was in control of this race as it was more...
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Fri, 03 Sep 2010 17:27:45 +0000
First Endurance sponsored rider Mark Cavendish got second today in Stage 7 of the Vuelta a Espana and now leads the points classification in the race.
Points classification
1 Mark Cavendish (GBr) Team HTC-Columbia 56 pts
2 Tyler Farrar (USA) Garmin-Transitions 53
3 Alessandro Petacchi (Ita) Lampre-Farnese Vini 51
Check back later for a full report
more...
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Tue, 31 Aug 2010 18:43:03 +0000
First Endurance rider Ina-Yoko Teutenberg (HTC-Columbia) powered to her 22nd victory of the 2010 season in the Holland Ladies Tour, narrowly defeating Netherlands rider Marianne Vos in a bunch sprint. Teutenberg’s victory in the opening stage, a 112.4-kilometre stage in the city of Neunen Gerwen, also earned the HTC-Columbia rider the overall lead.
“Ina was more...
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Mon, 30 Aug 2010 17:23:22 +0000
Courtesy of Sarah Haskins
This past Sunday, I competed in my second Chicago Triathlon event. The race was on the same course as last year; however, the race 'feel' was a bit different. Last year we had a wetsuit swim in the 66 degree water, this year non-wetsuit swim in the 73 degree water (and did more...
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Sat, 28 Aug 2010 23:18:06 +0000
The First Endurance sponsored HTC-Columbia has emerged victorious in the opening team time trial of the Vuelta a Espana, a 13 kilometre late night race against the clock through the streets of Seville. Mark Cavendish was the first HTC-Columbia rider across the line,making him the race’s first leader. HTC-Columbia was ten seconds faster more...
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Tue, 24 Aug 2010 16:44:26 +0000
First Endurance rider Tony Martin (HTC-Columbia) used his time trial strength to the confirm overall victory in the Eneco Tour on Tuesday as he surged an emphatic win in the race’s last individual time trial in Genk, Belgium.
Already the fastest at the time trial’s intermediate checkpoint, Martin finally came close to averaging 50 kilometres more...
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Mon, 23 Aug 2010 17:13:07 +0000
First Endurance rider Andre Greipel (HTC-Columbia) took his second stage victory at this year’s Eneco Tour as teammate Tony Martin moved one step closer to overall victory in the UCI ProTour stage race. Like the rest of his teammates, Greipel worked hard all day to help Martin defend his race lead on the hilly stage more...
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Mon, 23 Aug 2010 15:07:18 +0000
After the arduous Park City Crit, only 86 of the 120 riders took the start for Sunday's 164K mountainous queen stage. First Endurance rider Ian Boswell (BISSELL) endured the challenging course to join Levi Leipheimer (Mellow Johnny's) and last year's winner, Francisco Mancebo (Canyon Bicycles) on the final podium. In addition, Ian also won the more...
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Sun, 22 Aug 2010 01:34:24 +0000
First Endurance rider Jeff Louder (BMC Racing Team) won stage 4 of the Tour of Utah today. Louder took off alone less than halfway through the stage 4 high-elevation criterium and was never seen again by the field.
Check back later for the full report.
Stage 4 Unofficial Results
1. Jeff Louder (BMC Racing)
2. Jai Crawford more...
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Fri, 20 Aug 2010 14:53:13 +0000
It is recommended to try sodium loading before race simulation training sessions that are completed in the same environmental conditions as your race. This should be tried throughout your intensity training block to customize the quantity and timing based on your body's responses.
How to Implement a Sodium Loading Protocol
video courtesy of http://wurtele.wordpress.com/
Credits:
The initial review and more...
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Thu, 19 Aug 2010 16:59:05 +0000
First Endurance rider Andre Griepel (HTC-Columbia) took the team’s 87th victory of the 2010 season at the Eneco Tour Thursday with yet another perfectly executed sprint finish in the centre of Ardooie in Belgium. The HTC-Columbia riders used their speed and lead out skills to perfectly position Greipel in the final kilometre, resulting in an more...
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Wed, 18 Aug 2010 16:43:39 +0000
The Tour of Utah kicked off last night with a prologue that started at the State Capital. The course was 2.8 mile long and gained 410 feet in elevation. First Endurance has five riders in the top ten with riders from BMC and Bissell and are now placed perfectly to take over the leaders jersey more...
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Sun, 15 Aug 2010 13:11:55 +0000
First Endurance rider Daniel Holloway (Bissell Cycling Team) won the Stars & Stripes jersey at the US Pro Criterium Championship yesterday.
After 23 years of the racing in neighboring Downers Grove, this year marked the first year for the town of Glencoe to host this prestigious race. The new venue presented unpredictable new challenges and saw more...
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Fri, 13 Aug 2010 22:43:47 +0000
Jeffrey J. Rocco, MD
As an active athlete are you feeling tired and rundown' Are you working harder, but going slower' Don't feel like training' Feeling moody' Getting sick' Losing muscle, and storing fat' If you are experiencing these symptoms, you may have elevated cortisol levels due to overtraining syndrome (OTS).
As the heat goes up this more...
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Mon, 09 Aug 2010 19:50:38 +0000
Now, through August 31, if you sign up to get the First Endurance newsletter you’ll qualify for free Fed-Ex ground shipping and handling on any order. The sign-up info is right on the firstendurance.com home page. Once you sign-up, you’ll receive the August e-newsletter that has the special free shipping code.
First Endurance newsletter subscribers more...
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Mon, 09 Aug 2010 15:39:25 +0000
First Endurance rider Ellen Van Dijk (Team HTC-Columbia) took the biggest win of her season on Sunday at the Sparkassen Giro in Germany. Van Dijk won the sprint from a breakaway group of nine riders in wet and miserable conditions.
“It wasn’t a nice day for riding,” said Van Dijk, “but I felt good once we more...
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Sun, 08 Aug 2010 13:41:31 +0000
First Endurance rider André Greipel (HTC-Columbia) stormed through the rain to clinch a second stage victory in the 2010 Tour of Poland, a win which he dedicated to his new baby niece, born to his sister on Friday.Already the winner of stage two, the German rider was the fastest again on the final day’s 163.9 more...
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Sat, 07 Aug 2010 17:27:26 +0000
First Endurance sponsored riders Mark Renshaw and Matt Goss (both HTC-Columbia) took first and second place in stage four of the Tour of Denmark today.
Result
1 Mark Renshaw (Aus) Team HTC – Columbia
2 Matthew Harley Goss (Aus) Team HTC – Columbia
3 Alex Rasmussen (Den) Team Saxo Bank
more...
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Wed, 04 Aug 2010 16:46:03 +0000
First Endurance rider Matt Goss (HTC-Columbia) has secured the opening stage of the Tour of Denmark on Wednesday and now has his first leader’s jersey. The HTC-Columbia rider was the fastest in the stage in Holstebro with team-mate Mark Renshaw in third.
After his victories in a stage of the Giro d’Italia in May and in more...
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Mon, 02 Aug 2010 18:32:42 +0000
First Endurance rider André Greipel (HTC-Columbia) racked up his fifteenth win of the 2010 season in Monday’s stage two of the Tour of Poland. The HTC-Columbia rider powered across the finish line in Dabrowa Gornicza well clear of Australian Allan Davis and the remainder of the pack in the bunch sprint that decided the more...
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Sat, 31 Jul 2010 15:20:21 +0000
First Endurance Riders took 1st & 3rd place in Elk Grove time trial today. Peter Latham (Bissell) took first while Jeremy Vennell (Bissell) claimed third. 'This was my first NRC win,' Latham said. 'Obviously my team is going well. I've been close a few times but didn't know how I would do today. more...
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Thu, 29 Jul 2010 13:53:45 +0000
The extreme heat made the challenging course even more grueling, but we were both determined to fight for the win in front of our hometown fans. Bec turned in another solid race, backing up last week’s 2nd place in Minneapolis and is now leading the Life Time Fitness Race to the Toyota Cup Series. By more...
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Tue, 27 Jul 2010 18:18:55 +0000
By Neal Henderson MS, CSCS
Competing effectively in Ironman requires equal parts physical, mental, and nutritional strategies. Many athletes place too much emphasis on the physical and mental preparation and go into the race without a solid plan for their nutritional needs. Because an Ironman race can take between 8 and 17 hours to complete, there more...
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Tue, 27 Jul 2010 18:17:47 +0000
Just thought I would share with you my experiences using 1st Endurance products, primarily EFS and Ultragen. I made the switch early this year and I'm more than happy with the end results of these products. My training and racing performance has greatly improved helping me achieve my goals for the race season. I love more...
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Tue, 27 Jul 2010 18:09:23 +0000
We are getting ready for the annual Hotter n' Hell weekend here in Texas. This event is the 100 mile ride, in 100 degree weather held originally to celebrate the 100th anniversary of the city of Wichita Falls.
Approximately 8,000 to 10,000 riders participate each year, making the Hotter n' Hell Hundred the largest sanctioned century more...
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Sun, 25 Jul 2010 20:40:12 +0000
First Endurance rider Mark Cavendish (HTC-Columbia) became the first ever rider in history to win for two years running on the Champs-Elysées as he racked up his fifth stage victory in the 2010 Tour de France. Already the winner of stages five, six, 11 and 18 this year, Cavendish’s victory in the more...
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Fri, 23 Jul 2010 22:36:14 +0000
Instead of breaking out the beakers and the Bunsen burner, we opted to be subjective and field test First Endurance's OptygenHP. I put it to work while training for the Lost Dutchman Marathon…
Click here to view article
more...
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Fri, 23 Jul 2010 15:46:16 +0000
First Endurance sponsored rider Mark Cavendish (HTC-Columbia) won stage 18 in the Tour de France and now has 4 stage wins in the race.
Brief Results
1 Mark Cavendish (GBr) Team HTC – Columbia 4:37:09
2 Julian Dean (NZl) Garmin – Transitions
3 Alessandro Petacchi (Ita) Lampre-Farnese Vini
FIRST ENDURANCE/HTC-COLUMBIA PARTNERSHIP
HTC-Columbia is fueled with the entire First Endurance product line more...
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Tue, 20 Jul 2010 15:33:00 +0000
NEW & IMPROVED EFS DRINKS
Downing bottle after bottle, sometimes over twenty a day, can take its toll on the digestive system. The body is really not designed to process the massive amounts of carbohydrates that are needed to complete a stage of the Tour. Therefore, a product providing the correct balance of electrolytes, amino acids more...
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Sun, 18 Jul 2010 18:59:11 +0000
1st Endurance: efs electrolyte drink
“New and Improved for 2010″ or so the label says. My first reaction when I saw this was, c’mon guys, what is this soda pop' But I’m a huge fan of First Endurance products- I’ve been buying the EFS drink mix for three years now- so I read beyond more...
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Thu, 15 Jul 2010 18:53:50 +0000
First Endurance sponsored rider Mark Cavendish (HTC-Columbia) racked up his third stage win today at the Tour de France. This victory sets a new record for the most number of stages ever won by a single rider at the Tour.
1 Mark Cavendish (GBr) Team HTC – Columbia 4:42:29
2 Alessandro Petacchi (Ita) Lampre-Farnese Vini
3 Tyler Farrar (USA) Garmin – more...
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Thu, 15 Jul 2010 16:20:08 +0000
Race reports and images courtesy of Heather and Trevor Wurtele via their blog http://www.fyzz.ca/our-blog
Heather Wurtele Race Report:
Yipee!! It was great for Trevor and I to finally win a triathlon at the same time! We've done so in some running races, but never in the long- course tri arena.
The Desert Half Iron more...
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Wed, 14 Jul 2010 14:17:36 +0000
Sarah Haskins, Rebecca Wassner and Mary Beth-Ellis ran away from the competition taking the top three spots at one the US most competitive races.
Sarah Haskins shares her race and nutrition report.
Race Nutrition: Prior to the race start I had my normal breakfast: natural peanut butter on bagel/banana and 20oz of EFS orange flavor. I also more...
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Tue, 13 Jul 2010 18:16:12 +0000
First Endurance sponsored rider Cadel Evans (BMC Racing Team) revealed that the crash he had two days ago was a lot worse than anyone expected. Evans, the current World Champion, sustained a fractured elbow as a result of the crash he had on the first mountain stage two days ago.
Evans, who started the stage today more...
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Sun, 11 Jul 2010 16:08:17 +0000
First Endurance sponsored rider Cadel Evans (BMC Racing Team) took the yellow jersey today in the Tour de France.
General classification after stage 10
1 Cadel Evans (Aus) BMC Racing Team 37:57:09
2 Andy Schleck (Lux) Team Saxo Bank 0:00:20
3 Alberto Contador Velasco (Spa) Astana 0:01:01
Check back later for a full report and comments from Cadel
more...
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Sat, 10 Jul 2010 19:04:42 +0000
First Endurance sponsored rider Cadel Evans (BMC Racing Team) moved up to second place overall in the Tour de France today. Evans, the reigning World Champion, stayed out of trouble and finished in the front group of the first climbing stage in the Alps.
Tough Stage Sunday
Sunday’s 189 km stage features a mountain-top finish in more...
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Fri, 09 Jul 2010 16:35:39 +0000
First Endurance sprinting phenomenon Mark Cavendish (HTC-Columbia) notched his second consecutive win today at the Tour de France. The HTC-Columbia team executed to perfection again by bringing back the breakaway in time for their lead-out specialist, Mark Renshaw, to drop Cav off with nothing in front of him besides the finish. Once that happened, it more...
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Thu, 08 Jul 2010 15:31:01 +0000
First Endurance sponsored rider Mark Cavendish (HTC-Columbia) won stage 5 of the Tour de France today.
STAGE 5 RESULTS
# Rider Name (Country) Team Result
1 Mark Cavendish (GBr) Team HTC – Columbia 4:30:50
2 Gerald Ciolek (Ger) Team Milram
3 Edvald Boasson Hagen (Nor) Sky Professional Cycling Team
FIRST ENDURANCE/HTC-COLUMBIA PARTNERSHIP
HTC-Columbia is fueled with the entire First Endurance more...
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Tue, 06 Jul 2010 16:41:44 +0000
First Endurance rider Cadel Evans (BMC Racing Team) moved up to third on General Classification today after a devastating day of racing over the cobblestones in northern France. The reigning World Champion rode away from the peleton with four other riders to put a vital fifty-three seconds on the other main contenders in the GC. more...
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Mon, 05 Jul 2010 15:41:32 +0000
First Endurance rider Ina-Yoko Teutenberg scored a remarkable fourth straight win in the Giro Donne race on Monday, a victory that brings her 2010 season total to 20. The HTC-Columbia star took the win in a bunch sprint that decided stage four of the race, a 90 kilometre run from Ficarolo to Lendarina.
“It’s a more...
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Sun, 04 Jul 2010 15:46:59 +0000
HTC-Columbia’s André Greipel clinched his thirteenth win of the 2010 season on Sunday when he won the the opening stage of the Tour of Austria in a bunch sprint in the town of Bludenz.
“The stage’s terrain wasn’t too hard but we had to work a lot to pull back a break and then take control more...
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Sat, 03 Jul 2010 20:47:11 +0000
First Endurance rider Tony Martin (HTC-Columbia) took the Best Young Rider jersey today in the prologue of the Tour de France. Martin had posted the fastest overall time of the day until the very end of today’s stage, when Cancellara came through and moved Martin down to second on the day.
BEST YOUNG RIDER
1 Tony Martin more...
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Sat, 03 Jul 2010 15:42:24 +0000
1st Endurance rider Ina-Yoko Teutenberg (HTC-Columbia) clinched her second successsive stage win in the Giro Donne race in Italy on Saturday, bringing her season total of victories to eighteen. Teutenberg was the fastest in the bunch sprint that decided stage two from Sacile to Riese Pio X, a victory which simultaneously confirms her overall more...
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Thu, 01 Jul 2010 23:48:23 +0000
FIRST ENDURANCE ULTRAGEN-
Taken in those prime 30 minutes after a hard workout, Ultragen’s combination of whey protein isolate, hydrolyzed whey protein and glucose gives you 20 grams of protein per serving to maximize absorption and muscle recovery The taste may be a little sweet for some palates, but the drink has an inviting texture. more...
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Wed, 30 Jun 2010 18:15:59 +0000
By Shawn Dolan PhD, RD, CSSD
The primary reason to consume calories during endurance exercise is to provide carbohydrate to the working muscle and brain. This becomes increasingly important as the duration of training/competition lasts longer than 60-90 minutes due to the body's limited capacity to store carbohydrate (glycogen). The ability to digest and utilize carbohydrate more...
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Sun, 27 Jun 2010 15:26:46 +0000
The First Endurance sponsored HTC-Columbia scooped up six National Time Trial Championship titles this week, including neo pro Evelyn Stevens of the USA, who until 2010 spent her days behind a desk on Wall Street rather than on the saddle of her Team HTC-Columbia Scott Addict. Germany’s Tony Martin and teammate Patrick Gretsch took more...
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Thu, 24 Jun 2010 21:58:49 +0000
First Endurance rider Cadel Evans (BMC Racing Team) leads the elite men’s UCI World Cup Rankings by 80 points.
1 Cadel Evans (Aus) BMC Racing Team 384 pts
2 Philippe Gilbert (Bel) Omega Pharma-Lotto 304
3 Joaquin Rodriguez Oliver (Spa) Team Katusha 300
more...
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Tue, 22 Jun 2010 14:45:47 +0000
First Endurance rider Adam Hansen (HTC-Columbia) secured the first stage race win of his career when he finished safely in the main pack on Sunday’s final day of the Ster Elektrotoer in Holland. Hansen took the race lead after winning Saturday’s hilly stage before making a successful defense of his number one position more...
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Mon, 21 Jun 2010 23:35:06 +0000
First Endurance riders Ian Boswell and Paul Mach (both on Bissell Pro Cycling Team) took first and second in the 50th edition of the Nevada City Classic over the weekend.
1. Ian Boswell (Bissell Pro Cycling Team)
2. Paul Mach (Bissell Pro Cycling Team)
3. Zach Davies (Groove Subaru)
Check back later for a full report
more...
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Sun, 20 Jun 2010 15:19:37 +0000
First Endurance rider Tony Martin (Team HTC-Columbia) won stage 9 of the Tour de Swisse today. Martin beat World Champion Fabian Cancellara (Saxo Bank) by 17 seconds to take the top spot on the podium.
Check back later for a full report
Stage 9 Results
1 Tony Martin (Ger) Team HTC – Columbia 0:32:21
2 Fabian Cancellara (Swi) Team Saxo Bank 0:00:17
3 David Zabriskie more...
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Sat, 19 Jun 2010 20:31:44 +0000
First Endurance rider Ina-Yoko Teutenberg (HTC-Columbia) notched up her sixteenth win of the season in a bunch sprint that decided stage two of the Giro di Trentino in Italy. Teutenberg was the fastest on a 111-kilometre stage from Riva del Garda to Monzambano which featured numerous unclassified climbs and that was made even tougher more...
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Fri, 18 Jun 2010 16:31:44 +0000
First Endurance rider Marcus Burghardt (BMC Racing Team) won stage 7 today in the Tour de Suisse. This is Burghardt’s second stage win in the race.
Check back later for full report
STAGE 7 RESULTS
1 Marcus Burghardt (Ger) BMC Racing Team
2 Oscar Freire Gomez (Spa) Rabobank
3 Greg Van Avermaet (Bel) Omega Pharma-Lotto
more...
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Thu, 17 Jun 2010 00:13:44 +0000
First Endurance rider Marcus Burghardt (BMC) won stage five of the Tour de Suisse today after being part of the five-rider breakaway in the Tour de Suisse.
Burghardt attacked his breakaway partners in final kilometer of the stage to get his first win of the 2010 season. ”My plan was to look for Maaskant because more...
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Tue, 15 Jun 2010 18:21:47 +0000
First Endurance rider Tony Martin (HTC-Columbia) moved into the lead of the Tour de Suisse following a tough final climb on stage three from Sierre to Schwarzenburg on Monday.
Martin made an attack halfway up the climb that shattered the field and finished tenth on the stage, three seconds behind winner Frank Schleck. Martin now leads more...
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Sun, 06 Jun 2010 20:15:41 +0000
First Endurance rider Matt Goss (HTC-Columbia) Won the 2010 edition of the Philadelphia classic today while First Endurance rider Ina-Yoko Teutenberg(HTC-Columbia) won the Liberty Classic again for the fourth time again today.
'It was really hot today but other than that it was very similar to last year really,' said Teutenberg. 'There were a lot of attacks more...
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Sun, 06 Jun 2010 20:11:13 +0000
First Endurance rider Ina-Yoko Teutenberg(HTC-Columbia) won the Liberty Classic again for the fourth time again today. Teutenberg’s teammates controlled a full day of attacks by the other teams who wished to prevent the race ending in a sprint.
“It was really hot today but other than that it was very similar to last year really,” said more...
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Thu, 03 Jun 2010 14:02:03 +0000
By Bob Seebohar, MS, RD, CSSD, CSCS
Electrolyte consumption for Ironman athletes is a very popular topic and while somewhat individual, there are some key points to remember that will assist you in your electrolyte supplementation protocol on the big day. Not known by all athletes is that very important fact that proper electrolyte use begins more...
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Thu, 03 Jun 2010 13:53:58 +0000
By Kris Walker MD
Sports gels are increasingly popular to use during exercise due to their convenience, ease of consumption, and quick delivery of energy. Many sports gels contain gelling agents, which are food additives based on polysaccharides or proteins. They are used to thicken and stabilize foods. Some examples of gelling agents are guar gum more...
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Wed, 02 Jun 2010 20:59:30 +0000
First Endurance rider Paul Mach (Bissell) had the fastest time at Mt. Hood's Prologue ITT to step back into the yellow again. Mach, who won the overall in 2009, was pleasantly surprised with how his legs felt following his recent success at the Tour of California. The flat 4 mile course at the Portland more...
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Wed, 02 Jun 2010 13:55:19 +0000
First Endurance sponsored rider Cadel Evans (BMC Racing Team) finished fifth at the Giro d’Italia and now leads the World Cup standings. At the Giro, Cadel won one stage, took the points jersey and the Trofeo Bonacossa (the race’s top rider as voted by journalists).
World Cup Standings as of May 31, 2010
1
Cadel Evans (Aus) BMC more...
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Tue, 01 Jun 2010 16:47:33 +0000
First Endurance sponsored rider Burke Swindlehurst won the 39th annual Iron Horse Classic, a 50-mile ride from Durango to Silverton race that includes 6650-feet of climbing. 'I knew guys would be chasing hard so I just started riding my own tempo,' said Swindlehurst. 'Then all the sudden [former U.S. national road champion turned race support personnel] more...
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Sun, 30 May 2010 15:54:36 +0000
First Endurance rider Maxime Monfort (HTC-Columbia) battled through storms and torrential rain to secure a prestigious victory in the Bayern Rundfahrt, Germany’s leading stage race, on Sunday. Having taken the race lead when he won Saturday’s time trial, the Belgian all-rounder completed the five-day event twelve seconds ahead of Italy’s Adriano Malori. Slovenia’s Simon more...
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Sat, 29 May 2010 16:07:30 +0000
First Endurance rider Maxime Monfort (HTC-Columbia) advanced into the overall lead of the Bayern Rundfahrt race in Germany after clinching the event’s individual time trial stage Saturday. Monfort sped around the hilly time trial course, starting and finishing in the town of Berching, 12 seconds faster than Italy’s Adriano Malori. HTC-Columbia’s Hayden Roulston took more...
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Thu, 27 May 2010 15:13:32 +0000
First Endurance rider Andre Griepel (HTC-Columbia) won the sprint today in stage 18 of the Giro d’Italia.
Check back later for full report
more...
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Wed, 26 May 2010 14:10:25 +0000
from Andrew Yoder..
This past weekend I made the short trip to Maryland to compete in the spring classic Columbia Triathlon. I always look forward to racing Columbia for its challenging course and strong competition. Going into the race, I was lacking a bit of confidence from a DNF two weeks earlier and then getting sick, more...
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Mon, 24 May 2010 00:50:54 +0000
First Endurance sponsored rider Michael Rogers (HTC-Columbia) successfully defended the yellow jersey on the final stage of the 2010 Tour of California to win the overall for the first time in his career.
Check back later for comments from Rogers and other HTC-Columbia staff
Final General Classification
1 Michael Rogers (Aus) Team HTC-Columbia 33:08:30
2 David Zabriskie (USA) Garmin-Transitions 0:00:09
3 Levi Leipheimer (USA) Team more...
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Sun, 23 May 2010 00:57:00 +0000
The First Endurance sponsored HTC-Columbia Team showed their strength in the decisive individual time-trial of the Tour of California today. Tony Martin took top honors with a blistering time of 41.41 while Michael Rogers extended his lead in GC by 5 additional seconds over Zabriskie by taking second place in the time-trial behind teammate more...
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Thu, 20 May 2010 23:21:29 +0000
First Endurance rider Mick Rogers (HTC-Columbia) took the overall lead in the Tour of California today. Rogers started the day four seconds down on Slipstream rider Dave Zabriskie but gained two seconds back on an intermediate KOM and then another two seconds for finishing second on the stage.
Check back later for a full report more...
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Mon, 17 May 2010 16:32:05 +0000
First Endurance Rider Matt Goss (HTC-Columbia) Won the sprint in stage 9 of the Giro d’Italia by outpowering the rest of the field in a bunch sprint in the town of Cava de Terreni. At the end of the 187 kilometre stage, Goss stormed across the line two bike lengths clear of Filippo Pozzato of Italy. more...
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Mon, 17 May 2010 00:40:00 +0000
First Endurance sponsored rider Mark Cavendish (HTC-Columbia) easily won stage 1 today at the Tour of California after getting another perfect leadout by team mate Mark Renshaw.
Check back later for a full report with comments from Mark Cavendish and other HTC-Columbia Riders
1
Mark Cavendish (GBr) HTC-Columbia
2
Juan Jose Haedo (Arg) Saxo Bank
3
Alexander Kristoff (Nor) BMC
more...
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Sat, 15 May 2010 15:27:04 +0000
First Endurance rider Cadel Evans (BMC Racing Team) won the epic seventh stage of the Giro d’Italia.
Check back later for a full report
more...
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Thu, 13 May 2010 23:18:09 +0000
First Endurance co-founders Rob and Mike joined the HTC Columbia Tour of California team during their training camp leading up to the start of the race. Today, we had breakfast with the team. At 10:00 am we gathered with team members and rode south towards Petaluma then out to the coast. We had a more...
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Mon, 10 May 2010 16:34:37 +0000
Seoul: World Championship Series Race #2
This past Saturday (technically Friday night in the USA), I raced my second WCS race of the year. The race was in downtown Seoul, South Korea. This was my first time to Seoul; however, in 2007 and 2008 I spent a couple of weeks in Cheju in preparation for the more...
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Sun, 09 May 2010 19:37:26 +0000
First Endurance sponsored rider Cadel Evans (BMC Racing Team) capitalized on his trial positioning to move into the Maglia Rosa jersey today at the Giro d’Italia. The World Champion, who was in 3rd on General Classification after the stage one time-trial, moved into the lead overall today after race leader Bradley Wiggins (Team more...
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Sun, 09 May 2010 14:00:19 +0000
HTC-Columbia’s Ina-Yoko Teutenberg has sprinted to victory in the Chongming Island round of the World Cup series in China. Teutenberg’s fourth win in five days and HTC-Columbia’s first World Cup victory of the season came when the German national road champion outpowered Kirsten Wild of Holland and Australia’s Rochelle Gilmore in a tight bunch more...
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Sat, 08 May 2010 15:59:03 +0000
The First Endurance sponsored BMC Racing Team take second and third in stage 1 individual time-trial of the Giro d’Italia. BMC riders Brent Bookwalter and Cadel Evans were 2nd and 3rd in the 8.4km opening stage. This puts BMC team leader Cadel Evans in a great position for three week grand tour.
BMC more...
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Fri, 07 May 2010 15:08:52 +0000
A hotly disputed bunch sprint win saw First Endurance rider Ina-Yoko Teutenberg (HTC-Columbia) take the final overall victory in the Tour of Chongming Island in China on Friday. Teutenberg outpaced Kirsten Wild in the last stage, a 79.2 kilometre loop starting and finishing in the town of Chongming, to take the day’s victory and simultaneously more...
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Thu, 06 May 2010 19:49:31 +0000
BMC Racing Team Has One Objective At Giro d’Italia
The BMC Racing Team might not have a Giro d’Italia squad with the most experience or the biggest names, but Director Sportif John Lelangue said the eight riders who will support world champion Cadel Evans are totally motivated to help him win the race.
‘They Can Do The more...
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Tue, 04 May 2010 15:02:49 +0000
courtesy of Alex McDonald M.D. http://www.alexmmtri.com/blog/
Detailed Nutrition Report at the bottom.
First off let me start by saying that this was by far the most difficult race I have ever done'I found depth of mental and physical pain that I had never encountered previously. On the other hand this course also consists of the more...
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Tue, 04 May 2010 14:58:39 +0000
race report courtesy of Heather Wurtele
At the moment I am sitting in bed, sparkling water at my side, with blood blisters and cankles (despite the compression socks) barely able to lift my legs. Yesterday though, I was winning my 2nd Ironman!! The inaugural race here in St. George Utah.
After spending so more...
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Tue, 04 May 2010 14:17:19 +0000
By Sally Warner, PhD
Introduction:
The main differences in how to fuel for different duration events are the intensity and the total calories used for the effort. Realistically, the duration of the effort will define the intensity or at least the average sustained level of effort. Clearly nobody can sustain their 1 hour race pace for more...
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Mon, 03 May 2010 21:16:47 +0000
We LOVE the first endurance stuff… Steve and I both used it in a race recently and we needed nothing but water from the aid stations because the FE fuels so well – it is easy to get down, much more so than gels.. it’s liquid and goes down easy with a swig of water. more...
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Mon, 03 May 2010 17:05:44 +0000
A day after winning the inaugural 2010 Ironman St George, Heather Wurtele sat down and detailed a nutrition plan that allowed her to race with no cramps and no stomach upset. “I am super happy to be working with you guys as well. Your products are far and away the best out there and it more...
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Mon, 03 May 2010 16:58:39 +0000
race report courtesy of Heather Wurtele http://wurtele.wordpress.com/
At the moment I am sitting in bed, sparkling water at my side, with blood blisters and cankles (despite the compression socks) barely able to lift my legs. Yesterday though, I was winning my 2nd Ironman!! The inaugural race here in St. George Utah.
After spending so more...
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Fri, 30 Apr 2010 20:08:39 +0000
First Endurance rider Michael Rogers (HTC-Columbia) finished an impressive fourth place today in the time trial stage of Tour de Romandie. The result moves the three-time World Time Trial Champion into the race lead with two stages remaining and brings the yellow jersey back to Team HTC-Columbia.
Rogers finished the 23.4km time trial in a more...
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Thu, 29 Apr 2010 15:47:29 +0000
First Endurance rider Mark Cavendish (HTC-Columbia) wins stage 2 of Tour of Romandie. Check back later for full report and to hear what Mark says about the stage.
Results
1
Mark Cavendish (GBr) Team HTC – Columbia
2
Danilo Hondo (Ger) Lampre-Farnese Vini
3
Robert Hunter (RSA) Garmin – Transitions
more...
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Tue, 27 Apr 2010 18:01:08 +0000
First Endurance rider Marco Pinotti has taken HTC-Columbia’s third victory in a row in the Tour de Romandie prologue, continuing a run of success in the Swiss race’s opening stage that started with Mark Cavendish in 2008 and continued with Frantisek Rabon in 2009.
Clad in the jersey of Italian national time trial champion, Pinotti completed more...
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Tue, 27 Apr 2010 13:32:32 +0000
Race Report: St. Anthony's Triathlon
This past Sunday, I competed in the prestigious St. Anthony's Triathlon. The race is beginning to have a hometown feel to me, as it was my fourth time competing at the race. I missed last year after undergoing surgery in Feb. or 09' at DISC Medical facility in CA for a more...
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Wed, 21 Apr 2010 15:34:13 +0000
First Endurance triathlete Michael Lovato shares his nutrition plan and strategy for his race day nutrition. This 8 minute video is a must see for anyone racing Ironman.
more...
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Wed, 21 Apr 2010 14:27:40 +0000
First Endurance sponsored rider Cadel Evans (BMC) won the 74th Fleche Wallonne today. Evans, the current World Champion, flew by Alberto Contador on the final 9.8% climb to claim victory. The race, which included a field of 197 riders, covered 198km through the Walloon region of Belgium from Charleroi to Huy and included two ascents up more...
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Mon, 19 Apr 2010 13:59:41 +0000
FIRST ENDURANCE NEW & IMPROVED EFS
First Endurance’s EFS drink formulations have been redesigned for 2010. They’ve been upgraded with the latest amino acid technology, which means faster and more complete absorbtion, and the addition of malic acid, which stimulates oxygen consumption. The EFS drinks also have a high electrolyte content- more than 1,160 more...
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Sun, 18 Apr 2010 19:12:15 +0000
First Endurance rider André Greipel (HTC-Columbia) stormed across the line in first place yet again in the final stage of the Tour of Turkey on Sunday, taking his fifth victory of the race, his eleventh win of the season and the team’s nineteenth victory of 2010.
In an exceptional week of racing for HTC-Columbia, first year more...
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Sat, 17 Apr 2010 14:23:35 +0000
First Endurance rider André Greipel (HTC-Columbia) claimed his tenth win of the season in the Tour of Turkey’s stage six from Fethiye to Finike on Friday, a victory that both strengthens his lead in the points competition and simultaneously reconfirms the German as the top sprinter of the race. Greipel took the victory in more...
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Sat, 17 Apr 2010 14:09:40 +0000
Elite Men Full Results
The First Endurance sponsored Bissell professional cycling team swept the podium again at the Sea Otter road race on friday. Bissell also took the top seven spots in the Laguna Seca circuit race the day before. Check back later for full report.
1 Paul Mach (USA) Bissell 2:57:47
2 Rob Britton (USA) Bissell 0:00:00
3 Ben Jacques Maynes more...
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Fri, 16 Apr 2010 20:34:27 +0000
The First Endurance sponsored Bissell Cycling Team took 1-7 in Sea Otter crit with Jeremy Vennell getting the win. Check back later for the full story.
more...
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Thu, 15 Apr 2010 17:10:22 +0000
First Endurance rider André Greipel (HTC-Columbia) has clinched his third win in five days racing at the Tour of Turkey, blasting to victory in a bunch sprint at the end of the 221-kilometre stage from Denizli to Fethiye.
Following strong teamwork in the final kilometres, Greipel crossed the line three quarters of a bike length ahead more...
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Sun, 11 Apr 2010 21:26:03 +0000
Best known as a sprinter, First Endurance rider Andre Greipel (HTC-Columbia) showed he has other ways of winning on Sunday when he clinched the opening prologue of the Tour of Turkey.
In a great start to HTC-Columbia’s first ever participation in the Tour of Turkey, Greipel finished six seconds ahead of American teammate Tejay Van Garderen more...
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Thu, 08 Apr 2010 15:40:13 +0000
NEW & IMPROVED OPTYGENHP BY FIRST ENDURANCE
(April 2010 Issue)
There’s a reason numerous cycling teams turn to First Endurance products for optimum performance. Instead of pumping out a new kind of bar or drink flavor every few months, First Endurance worked on improving the full line of products it already has. With OptygenHP, a more...
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Tue, 06 Apr 2010 14:24:29 +0000
NEW & IMPROVED, TASTE TASTY
All powders taste the same. Whatever. Not the case. Some are downright nasty which essentially voids any sort of value they claim, while others taste great and make your stomach gurgle. Standing at the front of the “good” line is the EFS variety. The newest version more...
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Sat, 03 Apr 2010 19:06:03 +0000
First Endurance Improved EFS Drinks and Flavors
I'm a huge fan of First Endurance Liquid Shot energy gel and Electrolyte Fuel System (EFS) drink, and not just because they sponsor the BMC, Bissell, and HTC-Columbia professional teams. I just like the electrolyte content, flavor, and consistency.
But things just got even better, now that First Endurance reformulated more...
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Tue, 30 Mar 2010 17:14:18 +0000
The First Endurance sponsored BMC Racing Team, with World Champion Cadel Evans, will compete in its first Tour de France when the world's greatest bicycle race begins July 3 in the Dutch city of Rotterdam.
The announcement of an invitation to participate as one of 22 teams comes one week after the BMC Racing Team learned more...
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Mon, 29 Mar 2010 14:31:53 +0000
First Endurance rider Leigh Howard (HTC-Columbia) and fellow Australian rider Cameron Meyer raced to an impressive win in the men’s Madison at the Track World Championships in Copenhagen Saturday. The win was Howard’s second of the season for HTC-Columbia, following a stage win last month at Tour of Oman.
“My reaction is one of shock, more...
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Sun, 28 Mar 2010 22:59:26 +0000
The First Endurance sponsored HTC-Columbia women both defended the overall jersey and won the final stage of Redlands on Sunday ending a successful weekend for the men and the women’s teams. On the difficult nine lap circuit race set on the suburban hills of Redlands, opposing teams attacked from the gun to challenge the race more...
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Sun, 28 Mar 2010 15:04:01 +0000
First Endurance sponsored rider Bernhard Eisel (HTC-Columbia) has won the 2010 edition of Gent-Wevelgem. Eisel blasted to victory in the Ghent-Wevelgem Classic on Sunday, outpowering five riders in a small group sprint. Eisel took off with the other breakaways before the usually decisive Kemmelberg climb. The Austrian then outsprinted them at the finish in Wevelgem more...
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Sun, 28 Mar 2010 01:33:03 +0000
First Endurance rider Ina-Yoko Teutenberg (HTC-Columbia) put on an aggressive display in the criterium of Redlands Classic on Saturday, taking 1′12″ out of the field with her seven breakaway companions. Teutenberg took the yellow jersey from former race lead Amber Neben with one stage remaining and now leads by 33 second from Kat Carroll (Peanut more...
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Fri, 26 Mar 2010 15:30:49 +0000
By Shawn Dolan, PhD, RD, CSSD
Ironman is a long day for everyone, regardless of whether it takes under 9 hours or more than 16 hours to finish. Most athletes experience highs and lows throughout the day. In order to minimize the low points and maximize the high points, a significant amount of time is spent more...
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Fri, 26 Mar 2010 15:05:57 +0000
First Endurance sponsored rider Ina-Yoko Teutenberg (HTC-Columbia) captured her fifth win of the season at the 2010 Redlands Classic today. Teutenberg [GER], who won more races in 2009 than any other rider, gained 16 seconds on the race leader, closing the gap to a 14-second lead, and currently sits in second place in the more...
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Tue, 23 Mar 2010 17:13:38 +0000
First Endurance rider Mark Cavendish (HTC-Columbia) took his first win of 2010 Tuesday at stage two of the Tour of Catalunya. Check back later for details and interview with Mark.
1 Mark Cavendish (GBr) HTC-Columbia 4:15:46
2 Juan José Haedo (Arg) Team Saxo Bank
3 Aitor Galdos (Spa) Euskaltel-Euskadi
more...
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Mon, 22 Mar 2010 16:57:47 +0000
Giro d’Italia organisers RCS Sport announced today the names of 22 teams which will participate in this year’s opening Grand Tour. 15 ProTour teams and seven wild cards from the Professional Continental ranks will contest the three-week race which begins in Amsterdam on May 8.
The BMC team of World Champion Cadel Evans earned a spot, more...
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Mon, 22 Mar 2010 00:02:17 +0000
First Endurance sponsored rider Ina Teutenberg (HTC-Columbia) attacked mid way into the race and was joined by four others including Meredith Miller, Carmen Small (Colavita/Baci), Robin Farina (Team Vera Bradley Foundation) and Katherine Carroll (Peanut Butter & Co.TWENTY12). The group of five quickly gained a minute on the field forcing Carroll to go back to more...
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Fri, 19 Mar 2010 21:46:53 +0000
The First Endurance sponsored HTC-Columbia team will take part in Saturday’s Milan-San Remo Classic aiming for victory for a second straight year with Mark Cavendish. ”He’s the winner of the 2009 race and he’s our best option for winning the race in 2010,” says HTC-Columbia team manager Rolf Aldag. ”Although I’m sure all seven team-mates more...
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Thu, 18 Mar 2010 19:58:11 +0000
Amy Marsh, followed her 2009 Ironman Wisconsin win with a convincing win at the 2010 Ironman China. She seems to have nailed her nutrition with a very simple plan. And its the exact plan we, at First Endurance have been touting. “Use EFS is your foundation fuel, then add as needed from aid stations.” Looks more...
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Tue, 16 Mar 2010 18:34:23 +0000
First Endurance sponsored rider Cadel Evans (BMC Racing Team) secured his third-place on General Classification today at Tirreno-Adriatico, earning the reigning world road champion his second top 10 placing for the BMC Racing Team at a major stage race.
'We really came here to function well more than look at results,' Evans said after finishing 12 more...
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Mon, 15 Mar 2010 16:04:49 +0000
Race morning began very early with a 4AM wake up and pre-race meal (peanut butter bagel with banana along with 16 oz of First Endurance EFS drink). Prior to the race I had another EFS 16oz bottle that included a scoop of First Endurance Pre-Race. My nutrition during the race consisted of one bottle (16oz) more...
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Sun, 14 Mar 2010 22:59:52 +0000
Evans Animates Racing on Stage 5
When world champion Cadel Evans caught the two leaders in the last kilometer today on Stage 5 at Tirreno-Adriatico, the BMC Racing Team rider immediately went on the attack to gain time. Although Evans did not win the four-up sprint that was taken by Enrico Gasparotto (Team Astana), his fourth more...
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Sat, 13 Mar 2010 00:38:26 +0000
Now, for a limited time, get two (2) free EFS Liquid Shot flasks with every order. Value of $11.98
more...
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Tue, 09 Mar 2010 01:17:22 +0000
The First Endurance sponsored BISSELL Pro Cycling Team confirmed its strong form this weekend as the team won the 4 man team time-trial and again when Ben Jacques-Maynes (BISSELL) won the road race in the Merco Cycling Classic Road Race.
BISSELL's time trial quartet included Ben Jacques-Maynes, Jeremy Vennell, Andy Jacques-Maynes, and Rob Britton. The 20 more...
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Mon, 08 Mar 2010 16:37:16 +0000
CLERMONT, Fla. – In what proved to be a competitive early-season contest, Brian Fleischmann and Sarah Haskins were victorious in USA Triathlon’s first Elite Development Race of 2010 Sunday at Lake Louisa State Park.
Fleishmann outdistanced a field of 35 men with a time of 53:22 in the sprint distance race, which consisted of a 750-meter more...
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Sun, 07 Mar 2010 15:43:37 +0000
The First Endurance sponsored HTC-Columbia women took first and third place and the Merced Downtown criterium on Saturday. Ina Yoko-Teutenberg won the bunch sprint for the second year running from American Shelley Evans and HTC-Columbia’s neo-pro Chloe Hosking.
“It was nice to be able to pull on the sprint today,” said Teutenberg. “It’s always hard to more...
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Sat, 06 Mar 2010 23:08:05 +0000
First Endurance rider Frantisek Rabon (HTC-Columbia) moved into the overall lead of the Tour of Murcia in Spain thanks to a convincing victory in stage four’s individual time trial.
Rabon finished 33 seconds ahead of Russia’s Denis Menchov and 48 seconds ahead of Great Britain’s Bradley Wiggins in a flat 22 kilometre course at Alhama de more...
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Sat, 06 Mar 2010 23:04:15 +0000
The First Endurance sponsored HTC-Columbia women captured their first win of 2010 Friday in the inaugural Merco Classic 20-mile Team Time Trial in Merced, California. The HTC-Columbia team included four riders: Ina Teutenberg [GER], Kim Anderson [USA], Evelyn Stevens [USA] and Chloe Hosking [AUS].
“The team did a good job in this very technical more...
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Fri, 05 Mar 2010 14:18:08 +0000
In her own blog, Heather did a nice job combining her humor with a bit of science as she reviewed the First Endurance products. Taken from http://www.fyzz.ca/our-blog
Wednesday this week: Trevor was flying back from visiting family and catching some of the Olympics in Vancouver; I was rocking out an 8 hour training day in the more...
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Tue, 02 Mar 2010 21:54:03 +0000
EFS liquid shot was formulated without the use of gelling agents (gums) because the inclusion of gums slows gastric emptying, which is the last thing you want from your ‘gel’. Another benefit is that solubility is improved greatly giving you the flexibility to mix the EFS liquid shot with water. For example, you can add more...
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Tue, 02 Mar 2010 00:02:10 +0000
By Jeff Rocco MD
Proper hydration for athletes requires more than water. Last month we established the critical role electrolytes play for exercising athletes. (See A Tale of Five Electrolytes) During exercise electrical impulses are being carried, muscles are contracting, calories are burning, heat is being produced, and sweating occurs. To keep these systems within optimum more...
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Mon, 01 Mar 2010 22:39:29 +0000
'Just finished my first bottle of Multi V and have officially been on FE products for a month now. LOVE IT!!! The line-up works in perfect harmony. Between the carbogen in MultiV, electrolytes in EFS, the recovery goodness in Ultragen, and the energy in the shoots I feel great!! Can’t wait to begin adding Optygen HP into the more...
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Thu, 25 Feb 2010 20:49:08 +0000
First Endurance rider Michael Rogers (HTC-Columbia) successfully fended off some dangerous attacks in the final day’s racing of the Ruta del Sol to clinch the overall victory. A long break including overall threat Angel Vicioso of Spain was only caught 20 kilometres from the finish line. Chasing down the move was made much difficult more...
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Wed, 24 Feb 2010 23:58:26 +0000
First Endurance rider Michael Rogers (HTC-Columbia) moved into the lead of the Tour of Andalusia after finishing fourth in stage four’s time trial in Malaga. Twelve seconds down on stage winner Alex Rasmussen of Denmark, Rogers now leads overall by 19 seconds ahead of Belgium’s Jurgen Van Den Broeck.
“It’s been a long time since more...
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Sat, 20 Feb 2010 15:13:38 +0000
First Endurance rider André Greipel (HTC-Columbia) powered through heavy rainfall and tough terrain to take a spectacular victory and the race lead in stage two of the Tour of the Algarve in Portugal. “It was a really difficult stage, more than 200 kilometres long, six and a half hours of riding through terrible weather, more...
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Wed, 17 Feb 2010 17:28:25 +0000
First Endurance rider Leigh Howard (HTC-Columbia) won stage four today in an impressive bunch sprint victory of the Tour of Oman. The 20-year-old Australian was the fastest in a group of about 40 riders ahead of Daniele Bennati of Italy and Tom Boonen of Belgium.
“I’d only ridden one previous race with the pros, more...
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Wed, 17 Feb 2010 16:29:13 +0000
Over the Feb13th weekend First Endurance runners Josh Brimhall and Karl Meltzer both won their respective races. Karl, competing in the Moab 50K used this race to prep for the Two Moons 100 next month. On the same day First Endurance runner Josh Brimhall out-paced Hal Koerner to take top honors at the Pemberton 50K. more...
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Tue, 16 Feb 2010 16:21:06 +0000
First Endurance prides itself on doing the research necessary to engineer the best products in the world. With the launch of the new EFS drinks, we have updated the EFS research packet to reflect all the new upgrades. EFS drink upgrades include:
-Higher level of electrolytes
-Switch to Dicalcium and Dimagnesium malates
-addition of 700mg malic acid
-Switch to more...
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Fri, 12 Feb 2010 01:59:30 +0000
First Endurance sponsored rider André Greipel (HTC-Columbia) netted his fifth win of the season with a victory in the final stage of the Tour of Mallorca, Spain. Greipel was the fastest in the 158.5-kilometre stage from Magalluf to Palmanova, ahead of Spaniard Koldo Fernandez de Larrea and Portuguese rider Manuel Cardoso.
“I wasn’t expecting this more...
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Wed, 10 Feb 2010 16:48:25 +0000
First Endurance is featured in one of the most recent Slowtwitch articles called 'Thinkers & Tinkers.” In this series, Slowtwitch interviews pioneering and intrepid entrepreneurs involved the endurance sports market. To read the full story, check out: http://tinyurl.com/ye62kew
more...
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Thu, 28 Jan 2010 15:29:00 +0000
First Endurance sponsored athletes Amanda Lovato and Heather Gollnick separated themselves from a competitive field and took the top two honors at the 2010 Pucon 70.3. Lovato edged out 2009 and 2008 Pucon champion Heather Gollnick 4:36:10 to 4:41:36, but did not come close to Lisa Bentley's 4:28:49 course record. This was one of Lovato's more...
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Thu, 28 Jan 2010 15:09:18 +0000
by Jeff Rocco MD
If you are reading this you are probably an endurance athlete looking to improve your training and performance. You may recall from high school science class that electrolytes are dissolved mineral salts contained in our body fluid–both inside and outside our cells. It is not our focus here to review in depth more...
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Wed, 27 Jan 2010 20:23:19 +0000
“I’ve been using Optygen HP, Multi V, and EFS drink mix. The new flavor of EFS is great and the Optygen, Multi V combo makes such a difference in recovery between workouts and just how deep you can get into the red zone without blowing. All stuff you already know I’m sure, but more...
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Sun, 24 Jan 2010 15:53:08 +0000
Adelaide, Australia, 24th January 2010 – First Endurance rider Andre Greipel (HTC-Columbia) secured his second overall win of the Santos Tour Down Under on Sunday becoming one of only two riders who have won the event more than once. Greipel won the race on his first attempt in 2008, crashed out in the leaders more...
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Fri, 22 Jan 2010 00:17:25 +0000
Sponsored First Endurance Ultra runner Nick Clark, running for Team Pearl Izumi/Smith set a new course record at the Ghost Town 50K. Eight days earlier he set the course record and qualified for Western States at the Bandera 100K. Nick offered some insight on his motivation and nutrition for these races.
1) You recently won more...
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Wed, 20 Jan 2010 00:09:06 +0000
First Endurance rider Andre Greipel (HTC-Columbia) repeated his performance of the last two years by winning the first stage and earning the 'ochre' leader's jersey of the Santos Tour Down Under. Greipel finished off the work of his teammates to win in a bunch sprint at the end of the 141km stage from Clare more...
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Fri, 15 Jan 2010 14:18:46 +0000
First Endurance is please to announce they will be partnering with BMC for 2010. More information coming soon
more...
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Tue, 12 Jan 2010 16:58:09 +0000
The First Endurance Triathlon team has taken a huge step in 2010 by partnering with a slew of the world’s best triathletes. Our 2010 roster includes: two ‘triathletes of the year’, multiple pro national champions and several course records holders. The group collectively posted over 30 wins in 2009.
Robert Kunz, who oversees triathlon sponsorship for more...
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Sat, 09 Jan 2010 21:56:48 +0000
First endurance sponsored rider Chloe Hosking (HTC-Columbia) snagged the team’s first victory of the new season in the Australian Criterium Championships.
Despite being caught up in a mid-race crash, Hosking finished well clear of the pack in a field sprint at the end of a fast and furious thirty-lap criterium in Ballarat, Australia. Hosking’s lightning more...
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Wed, 06 Jan 2010 23:20:40 +0000
Team Columbia-HTC (sponsored by First Endurance) continues to be honored for a winning 2009 season by earning 12 out of 16 votes for “Best Team of 2009″ by an international panel of industry insiders selected by Cyclingnews.com. In a three-part summary of the year’s highlights, Columbia-HTC was ranked number one by nearly all of more...
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Tue, 05 Jan 2010 20:51:00 +0000
Shawn H. Dolan, PhD, RD, CSSD
Most athletes have a general understanding of how many grams of carbohydrate, protein, and fat they eat per day. However, few athletes are concerned with the amount of vitamin D they consume and synthesize in their bodies each day. In the past, the importance of this nutrient has often been more...
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Mon, 07 Dec 2009 21:18:05 +0000
San Luis Obispo, CA, 7th December 2009 – Talk to any professional racer and you’ll quickly find out why Italian National Time Trial Champion Noemi Cantele is rated so highly in the peloton – and why she’s one of the new additions to Columbia-HTC for 2010. Eight years a pro, Cantele believes that more...
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Thu, 03 Dec 2009 21:21:14 +0000
I went mountain running with Karl Meltzer a few weeks back and asked him what he did for recovery. He told me to look into Ultragen and give it a try. I was quite skeptical'especially at $45 a bucket. This stuff works. Secretly I was hoping it would not so I could get my money more...
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Wed, 02 Dec 2009 19:28:06 +0000
First Endurance spent some time with Astana discussing the unique nutritional requirements of endurance athletes and unconventional product development process. Over the past two years, First Endurance partnered with Astana to provide racing and training supplements for the riders. Team riders and doctors worked with First Endurance to develop OptygenHP, PreRace and the soon-to-be released new more...
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Wed, 25 Nov 2009 12:28:56 +0000
Jordan Rapp shares his strategy, race preparation, race re-cap and race nutrition following his record setting 2009 Ironman Arizona win. This10 minute video is a must see for anyone racing Ironman.
more...
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Wed, 11 Nov 2009 04:13:12 +0000
San Luis Obispo, CA, 10th November 2009 – Team Columbia-HTC has received Eurosport’s Number One Team ranking in the 2009 Classment Eurosport, and Mark Cavendish tops the ranking as the number one cyclist in 2009. With three riders in the top ten and 86 wins during 2009, Team Columbia-HTC capped the team ranking with more...
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Fri, 06 Nov 2009 18:27:57 +0000
Congratulation to Justin Mann for the most outrageous story. Picking a winner was a tough decision, we thoroughly enjoyed reading about all of the crazy, hilarious adventures.
By simply sharing a blog post, Justin is receiving a free case of the new OptygenHP formula (worth $800) before it’s available to anyone else. The four finalists are more...
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Fri, 30 Oct 2009 16:11:32 +0000
I’m gearing up for the 70.3 World Championships in mid November and just finished up a 6 week re-base period where I averaged 25.4 hrs per week and had my highest 4 week average ever with 26.7 hrs per week average within that block along with my highest volume week ever with 30.5 hrs. I more...
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Fri, 30 Oct 2009 16:06:50 +0000
www.team.firstendurance.com
First Endurance took an approach to nutrition that is drastically different than any other company. We seek to learn and research those topics which affect ultra endurance nutrition, yet have marginal data supporting its use. Through a collaboration with our customers we gain valuable data on what does and does not work, more...
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Wed, 28 Oct 2009 21:51:29 +0000
For the second year running, the First Endurance sponsored Columbia-HTC men’s squad has completed the road-racing season with more wins than any ProTour team. Starting with Mick Rogers’ [AUS] victory in the Australian National Time Trial Championships on January 8th and ending with Marco Pinotti’s [ITA] first place in the Citta di Stressa time more...
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Tue, 27 Oct 2009 16:01:58 +0000
Richie Cunningham successfully defended his title in at the Longhorn Ironman 70.3 in Texas, while Joanna Zeiger led from start to finish as she prepares to defend her Foster Grant Ironman World Championship 70.3 title in Clearwater in a few weeks.
Zeiger led the women’s field out of the water in Austin, well ahead of even more...
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Thu, 22 Oct 2009 15:30:31 +0000
The EFS bars are now back in stock. Sorry for the delay.
more...
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Mon, 19 Oct 2009 16:58:39 +0000
Inside Triathlon interviewed First Endurance for their Bio Tech featured article in their November/December issue. This article highlights a few nutrition companies that chose to focus on science rather than marketing gimmicks to develop products that didn’t just look good on paper, but had a solid foundation of research behind them that is specific to more...
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Sun, 18 Oct 2009 18:14:23 +0000
First Endurance rider Marco Pinotti (Columbia-HTC) ended his year on a high note on Sunday when he powered home to a convincing victory in the GP Citta di Stresa time trial in Italy. Pinotti’s win brings down the curtain on the 2009 season for Columbia-HTC, and it also brings the men’s team’s final tally more...
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Wed, 14 Oct 2009 14:55:24 +0000
Manager Johan Bruyneel
I think it's a very traditional course. There is a little bit less time trialing than normal but other than that there are no surprises. In the beginning the stage with the cobblestones can be tricky but other than that it is very predictable. It's a pity that there is no team time more...
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Fri, 09 Oct 2009 16:32:00 +0000
First Endurance rider André Greipel (Columbia-HTC) sprinted to victory in the Paris-Bourges Classic on Thursday, netting Team Columbia-HTC’s 85th win of the 2009 season. Greipel was the fastest in the bunch sprint which decided the 193.3- kilometre event, and resulted in the sprinter’s 20th victory of 2009.
Following Bernhard Eisel’s victory in Paris-Bourges in 2008, more...
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Thu, 08 Oct 2009 01:56:29 +0000
Last month we launched a contest asking for your most outrageous training or racing stories, with the winner receiving a year supply of the new OptygenHP Prototype ($800 value).
We received some crazy entries, and would like to thank everyone who participated.
The five finalists have been shot at, rescued by little old ladies, bunny-hopped over a more...
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Tue, 06 Oct 2009 18:20:47 +0000
ProLine Sports & Nutrition recently reviewed our new EFS drink mix that will be available to the public in January 2010.
Here is an excerpt from the review:
The taste also seemed to be improved on dramatically and that may have something to do with the superior solubility this formulation has. You get a mix how it more...
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Tue, 29 Sep 2009 18:44:42 +0000
Endurance Multi-VTM is the first multi-nutrient vitamin that's clinically proven to enhance endurance. The nutrients in Multi-V have been shown to effectively protect athletes from the stresses of exercise and to improve endurance. Multi-V is the only multivitamin that contains Carbogen®, a patented enzyme blend that has been shown in clinical studies to improve carbohydrate more...
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Tue, 29 Sep 2009 17:59:41 +0000
Just thought I’d give a few words of praise for Optygen…
I am on the La Sportiva Mountain Running Team and since starting to use Optygen in May, I have increased the volume and intensity of my training significantly. I have found that I have been able to recover much quicker from long runs and quality more...
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Tue, 22 Sep 2009 02:02:36 +0000
First Endurance rider Andre Greipel (Columbia-HTC) celebrated his victory in the points jersey competition in the Tour of Spain with a bunch sprint win in the final stage into Madrid. The German powered across the final finish line for his fouth stage win in the Vuelta, his first points jersey in a Grand Tour and more...
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Sun, 20 Sep 2009 21:52:04 +0000
First Endurance rider Edvald Boasson Hagen (Columbia-HTC) sealed the overall victory at the Tour of Britain on Saturday when the race ended in the centre of London. It was Columbia-HTC’s 82nd win of the 2009 season.
Edvald Boasson Hagen sealed overall victory at the Tour of Britain on Saturday when the race ended in more...
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Thu, 17 Sep 2009 20:15:01 +0000
The Fist Endurance sponsored Columbia-HTC team again dominated the racing at the Tour of Britain today, with Edvald Boasson Hagen winning his fourth consecutive stage in Bideford. The longest stage in this year’s race headed into the hills of Somerset and Devon for 183km of hard racing. Five riders went on the attack early more...
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Thu, 17 Sep 2009 14:13:54 +0000
The First Endurance sponsored Columbia-HTC team took control of the Tour of Britain on Wednesday with a strong team performance throughout the stage around Stoke on Trent before Edvald Boasson Hagen won the sprint. It was his third consecutive sprint victory at the Tour of Britain and he also took the overall race more...
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Tue, 15 Sep 2009 18:12:33 +0000
First Endurance sprinter André Greipel (Columbia-HTC) racked up his third stage win in the 2009 Vuelta a Espana today, a victory which simultaneously moved the Columbia-HTC rider back into the lead of the race’s points classification and clocked Columbia-HTC’s 80th season win. On stage 16 from Cordoba to Puertollano, Greipel blasted across the line ahead more...
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Tue, 15 Sep 2009 15:45:19 +0000
First Endurance rider Edvald Boasson Hagen (Columbia-HTC) won the high-speed finish on the seafront in Blackpool today at the Tour of Britain.
The Columbia-HTC riders controlled the peloton in the final kilometres after Maxime Monfort was part of the key breakaway during the 151km stage. A crash five hundred metres from the finish scattered the more...
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Mon, 14 Sep 2009 23:49:30 +0000
First Endurance rider Edvald Boasson Hagen gave Team Columbia-HTC its 78th victory of the 2009 season after another high-speed lead out from his teammates at the Tour of Britain. The yellow and white Team Columbia-HTC jerseys hit the front of the peloton in the final three kilometres of the stage from Peebles to Gretna Green more...
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Tue, 08 Sep 2009 22:24:35 +0000
First Endurance rider (Mark Cavendish) won stage 2 today at the Tour of Missouri. This is Mark’s second consecutive stage win at the race.
Check back later for a full report and comments from Mark and others at Columbia-HTC.
more...
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Tue, 08 Sep 2009 02:11:33 +0000
First Endurance rider Mark Cavendish finished off the Columbia-HTC lead out at the Tour of Missouri on Monday, sprinting to win Stage One of the Tour, taking with him the leaders jersey and a Buell 1150cc motorbike. A break of three riders spent the majority of the race out in front during the 120km circuit more...
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Sat, 05 Sep 2009 17:31:59 +0000
First Endurance rider Ina-Yoko Teutenberg (Columbia-HTC) racked up her twenty-third victory of the season on Saturday’s stage of the Ladies Tour of Holland. Teutenberg outpowered Netherlands rider Kirsten Wild in the bunch sprint that decided the 108 kilometre stage in Nieuwegein. Teutenberg has now taken 23 victories this season, whilst her latest win takes the more...
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Thu, 03 Sep 2009 16:22:15 +0000
First Endurance rider André Greipel (Columbia-HTC) won stage 5 of the Vuelta a Espana today. This is Griepel’s second win (so far) in the race. With the time bonus for winning the stage, André Greipel (Columbia-HTC) has assumed the GC lead in the Vuelta.
Provisional results
1 André Greipel (Ger) Team Columbia - HTC 4:27:54
2 Tom Boonen (Bel) more...
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Tue, 01 Sep 2009 16:28:40 +0000
First Endurance sponsored rider Andre Griepel (Columbia-HTC) won stage 4 at the Vuelta a Espana today. Columbia-HTC had three riders in the top four today. This is the second stage win, in a row, for Columbia-HTC at the Vuelta.
Full report coming soon
Stage 4 Results:
1. André Greipel (Ger) Columbia-HTC
2. Wouter Weylandt (Bel) Quick Step
3. Bert Grabsch more...
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Mon, 31 Aug 2009 22:03:06 +0000
Sarah’s nutrition report for the race follows her race report. Sarah is now 2 for 2 in the Life Time Fitness series.
This past Sunday, I competed in the Chicago Triathlon located right in the heart of downtown. This was my first year racing in Chicago and I can t be happier with my finish, as more...
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Mon, 31 Aug 2009 21:16:52 +0000
Win A Year’s Supply of the Latest & Greatest Formula From First Endurance
Here’s your chance to get the highly anticipated new OptygenHP upgrade before anyone else. It’s what the First Endurance pros have been destroying the competition with all year:
Alberto Contador won 2 stages and the overall at the Tour de France
Astana won Team Classification more...
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Mon, 31 Aug 2009 21:08:23 +0000
Jordan Rapp used the EFS drink prototype and OptygenHP prototype in his race preparation and on race day to fuel his Ironman win. His nutrition report follows the race recap.
Race recap courtesy of slowtwitch.com
Jordan Rapp stormed to his first Ironman win with a dominating performance at the 2009 Subaru Ironman Canada.
The men
Mark Van Akkeren led more...
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Mon, 31 Aug 2009 19:42:44 +0000
In response to a couple of questions pertaining to the color of the EFS Liquid Shot: The EFS liquid shot uses a natural vanilla flavor and proprietary manufacturing process. It’s perfectly natural for the color to have variations of brown and white. As with all First Endurance products, the EFS Liquid shot meets our high more...
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Mon, 31 Aug 2009 18:00:31 +0000
First Endurance rider Greg Henderson (Columbia-HTC) powered to victory in the bunch sprint that decided stage three of the Vuelta a Espana today. Henderson was the fastest in the 189.9-kilometre stage running from Zutphen to Venlo in Holland, outsprinting Borut Bozic of Slovenia and Spain's Oscar Freire. 'My primary aim here in the Vuelta is more...
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Mon, 31 Aug 2009 11:00:39 +0000
First Endurance is pleased to offer a free First Endurance Cycling Cap, with any order, to Team First Endurance members. This limited edition cycling cap will not available to anyone else. The only way to get it is by signing up for Team First Endurance (if you’re not already a member) and placing an order.
Note: more...
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Sun, 30 Aug 2009 21:42:41 +0000
First Endurance rider George Hincapie (Columbia-HTC) won the 2009 USPRO road race.
Provisional results
1 George Hincapie (Team Columbia-HTC)
2 Andrew Bajadali (Kelly Benefit Strategies)
3 Ian Mckissick (BMC Racing Team)
Check back later for comments from George and full report
more...
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Thu, 27 Aug 2009 17:45:08 +0000
The acidity or alkalinity of foods may have a profound effect on retaining muscle, health and endurance performance.
By Kris Walker MD
Intro: Acid-base homeostasis in humans is critical to health. An important property of blood is its degree of acidity or alkalinity. Body acidity increases when the level of acidic compounds in the body rises more...
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Thu, 27 Aug 2009 17:35:46 +0000
“I use EFS liquid shots on the bike for all my ironman races…super convenient, and they go down much easier than the thicker gels I’ve used in the past.”
Donna Phelan–Ironman Professional
“I am not sure if it is too early to say this, but this recovery drink seems like what I have been missing. I have more...
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Wed, 26 Aug 2009 03:02:15 +0000
First Endurance rider Edvald Boasson Hagen (Columbia-HTC) has secured both the final stage and the overall victory in the Eneco Tour. The leader since stage five, on Tuesday the 22-year-old Norwegian confirmed his domination of the eight-day race with a win in the race’s final 13-kilometre time trial at Roermond, Holland.
“Edvald did a great ride. more...
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Mon, 24 Aug 2009 15:38:26 +0000
First Endurance rider Edvald Boasson Hagen (Columbia-HTC) increased his overall lead in the Eneco Tour with a bunch sprint victory on stage six. Boasson Hagen’s first place in the bunch sprint that decided stage six from Genk to Roermond earned the Norweigan a ten-second bonus and stretches his overall advantage to 21 seconds ahead of more...
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Sat, 22 Aug 2009 17:47:06 +0000
First Endurance rider Mark Cavendish (Columbia-HTC) sprinted to his twenty-first victory of the season in stage two of the Tour of Ireland on Saturday. ”It’s always good to win,” Cavendish said afterwards, “and though it was a tough finish we managed to take control of things with two kilometres to go. ”It was a team more...
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Sat, 22 Aug 2009 03:48:28 +0000
First Endurance rider Tom Zirbel (Bissell Pro Cycling Team) smoked the stage 3 time-trial at the Tour of Utah this evening. Zirbel rode the 9.2 mile time-trial course in seventeen minutes flat. Jeff Louder (BMC) kept the 1st Endurance Best Utah Rider jersey. Tomorrow will be a decisive day. The riders will face three big more...
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Fri, 21 Aug 2009 03:07:41 +0000
Jeff Louder (BMC Pro Cycling Team) took the First Endurance Best Utah Rider jersey off Dave Zabriskie (Garmin-Slipstream) on stage two of the Tour of Utah today. The race started with speeds of 45 mph and frequent attacks. Eventually, a 6-man break developed and built a 4-minute lead. As the race approached Mount Nebo, the more...
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Wed, 19 Aug 2009 22:15:53 +0000
Francisco Mancebo and Oscar Sevilla (both Rock Racing) dropped the field on the last big climb of the day to take first and second overall in stage 1 of the Tour of Utah today. As a result, Mancebo is now the overall race leader. Dave Zabriskie retained the First Endurance Best Utah Rider jersey.
more...
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Wed, 19 Aug 2009 17:52:49 +0000
This year’s edition of the Tour of Utah features more climbing than any other bicycle stage race in the United States. The brutal 325-mile course features a prologue, a time-trial and two decisive mountain top finishes and has attracted the highest quality field the race has seen in its history.
Dave Zabriskie won the First Endurance Best more...
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Sun, 16 Aug 2009 22:57:14 +0000
First Endurance rider Tina Pic won the 2009 USPRO Criterium championships today in Downer’s Grove, Ill. This is Tina’s sixth time winning the event.
Check back later for a full report.
more...
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Sat, 15 Aug 2009 19:56:08 +0000
Alberto Contador To Ride For 2010 Astana Cycling Team
In order to clarify some misunderstandings reported in the media, the Astana Cycling Team Management reconfirms that 2009 Tour de France winner Alberto Contador is expected to ride for Team Astana in 2010. Prior to the 2008 season, Contador signed a three-year contract with Team Astana, ensuring more...
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Fri, 14 Aug 2009 21:08:12 +0000
First Endurance rider Kim Anderson (Columbia-HTC) successfully fought to take home the yellow jersey as the overall winner of the Route de France today. The American rider and her Columbia-HTC teammates celebrated the win after the 132-kilometre stage from Blanzat to Chatelguyon. ”This is such a fantastic outcome, and it’s great to be in this more...
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Thu, 13 Aug 2009 23:30:46 +0000
First Endurance rider Kim Anderson (Columbia-HTC) has taken the first lead of her career in the Route de France stage race. Anderson succeeded teammate Ina-Yoko Teutenberg as overall leader of the six-day race after forming part of a 10-rider break that gained 28 minutes on the bunch. The American rider then powered after stage winner more...
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Wed, 12 Aug 2009 21:25:06 +0000
First Endurance rider and Route de France leader Ina-Yoko Teutenberg (Columbia-HTC) outpowered her rivals for her second bunch sprint victory of the race on Wednesday. Already the winner of stage one of the six-day event, at the finish of stage three from Saran to Vierzon, the German was once again the fastest. ”It was a more...
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Wed, 12 Aug 2009 03:48:07 +0000
First Endurance rider Ina-Yoko Teutenberg (Columbia-HTC) powered into the race lead of the Route de France on Tuesday after coming within hundredths of a second of claiming victory in the stage two time trial in Cholet. ”I was just a fraction of a second behind the stage winner, and it’s always a bit disappointing to miss more...
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Tue, 11 Aug 2009 20:46:31 +0000
By Cathy Mehl
Only two-seconds and an all-out effort for ten minutes separated First Endurance rider Chris Horner (Team Astana) from the yellow race leader's jersey. After a good morning stage netted Horner a jump to second place on GC, the afternoon time trial looked promising to propel the American rider into the race lead in the more...
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Mon, 10 Aug 2009 23:50:25 +0000
First Endurance rider Ina-Yoko Teutenberg (Columbia-HTC) saw off the opposition in Route De France’s stage one from Fontenay-le-Comte to Cholet today to claim a convincing bunch sprint win. ”The last part was very technical, but at the finish [rival Diana] Ziliute started to accelerate very early and we got a good gap, that made a more...
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Sat, 08 Aug 2009 21:43:53 +0000
First Endurance fastman Andre Greipel (Columbia-HTC) stormed to his fifteenth win in the final stage of the Tour of Poland. Greipel finished ahead of Australia’s Chris Sutton and Belgium’s Wouter Weylandt to claim the win - Columbia-HTC’s third stage victory in four days in the Tour of Poland. The German sprint star crossed the finish more...
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Fri, 07 Aug 2009 19:57:21 +0000
The toughest stage of the Tour of Poland saw First Endurance rider Edvald Boasson Hagen (Columbia-HTC) sprint to the team’s second victory in three days. After taking a bunch sprint win on Wednesday, on Friday’s short but extremely hilly stage from Kroscienko nad Dunajcem to Zakopane the 22-year-old once again succeeded in crossing the finish more...
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Wed, 05 Aug 2009 20:16:30 +0000
First Endurance rider Edvald Boasson Hagen (Columbia-HTC) sprinted to victory in stage four of the Tour of Poland on Wednesday. At the end of the 239 kilometre stage between Nalecszow and Rzeszow, Boasson Hagen powered across the line for Columbia-HTC’s 64th remarkable Victory for the season. The 22-year-old Norwegian admitted that his victory in a more...
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Wed, 05 Aug 2009 01:10:41 +0000
As the season heats up, the fitness is becoming better and better. The hard work is paying off, and it showed this weekend where i was able to lead from start to finish and take the XTERRA Global Series Mexico title by 2 minutes.
What a beautiful venue to stage the new XTERRA Mexico in Valle more...
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Tue, 04 Aug 2009 20:30:00 +0000
Consistent high placings in three bunch sprints have netted First Endurance rider André Greipel (Columbia-HTC) the lead in both the overall classification and the points competitions in the Tour of Poland. Time bonuses after taking second on the opening stage in Warsaw and third on stage three from Bielsk Podlaski to Lubin, have earned the more...
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Mon, 03 Aug 2009 18:14:23 +0000
Team Astana manager Johan Bruyneel interview at Tour de France.
Part 1
Part 2
more...
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Thu, 30 Jul 2009 15:45:56 +0000
The EFS liquid shot-shelf life is dependent on use. The jug, when poured into a flask or any other container is stable for 18 months from the date of manufacture. The expiration date is listed on the bottom. This shelf life is based on room temperature, though First Endurance does recommend refrigeration as an additional more...
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Thu, 30 Jul 2009 15:25:59 +0000
These video’s were shot by the owners Mike Fogarty and Robert Kunz during their 10 day trip to the Tour de France. This was a cycling trip that included many of the Tours big climbs and access to our sponsored teams Astana and Columbia.
We rode to the top of Mount Vontoux hours before Lance Armstrong more...
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Thu, 30 Jul 2009 14:48:01 +0000
Amino Acids and Performance
by Bob Seebohar, MS, RD, CSSD, CSCS
Introduction
Amino acids are the building blocks for skeletal muscle as well as digestive enzymes, hormones, antibodies and other body proteins necessary for optimal functioning. Of the 20 amino acids in the body, there are two types: essential and non-essential. There are eight essential amino acids including more...
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Sun, 26 Jul 2009 22:47:26 +0000
By Cathy Mehl
In the shadow of the Arc de Triomphe, First Endurance rider Alberto Contador (Team Astana) held up two fingers on each hand to signify his second Tour de France win in what played out to be a near-perfect ride for the young Spanish champion. Contador took both a mountain stage and time trial win, along more...
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Sun, 26 Jul 2009 22:36:42 +0000
First Endurance rider Mark Cavendish and teammate Mark Renshaw (both Columbia-HTC) blasted to first and second place in the final stage of the Tour de France in Paris on Sunday. Cavendish and Renshaw broke away from the head of the pack on the final corner, with Cavendish celebrating his sixth stage victory and first ever more...
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Fri, 24 Jul 2009 16:51:38 +0000
First Endurance rider Mark Cavendish (Columbia-HTC) charged to his fifth stage win for Columbia-HTC in the 2009 Tour de France today. Cavendish’s victory is the ninth of his career in the Tour, making the 24-year-old Columbia-HTC pro the British rider with the highest number of stages wins ever in the race.
Already the winner of stages more...
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Thu, 23 Jul 2009 21:57:33 +0000
96th Tour de France
Stage 18: Annecy to Annecy, ITT, 40km/25mi
By Cathy Mehl
As the 96th Tour de France wound down to the final four stages, it was a day for each rider to test his legs and race alone against the clock in the last individual time trial for this year's July love-fest with cycling. It more...
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Thu, 23 Jul 2009 21:43:55 +0000
Kristy Scrymgeour, from Columbia-HTC, took care of me and Rob today, we both got in different team cars to watch the time trial in Annecy. I followed Maxime Monfort (Bel) and Rob was in the car behind George Hincapie (USA). I was totally floored when we hit the climb- it was a lot steeper and longer than more...
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Wed, 22 Jul 2009 20:54:47 +0000
Day 4 & 5
On day 4 we had a truly epic day riding. In the morning we shuttled to the start of the race where we had an opportunity to talk to some of the riders before they started their 160k route over two category 1 climbs. The riders left Martigny up a 6,000 foot more...
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Mon, 20 Jul 2009 14:09:46 +0000
Day 2
This morning we all met after breakfast and got on a train that took us from Montreux, Switzerland up to a little mountain town to get our bikes. From there we rode to the summit of the Col de Mosses and had lunch before the riders came over the top. The weather was absolutely more...
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Sun, 19 Jul 2009 15:29:35 +0000
First Endurance rider Alberto Contador dropped the hammer today on the Verbier and is now in the Yellow jersey.
Check back later for a full report with comments from Alberto and the other Astana riders.
more...
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Sat, 18 Jul 2009 16:22:00 +0000
Rob & I arrived in Montreux, Switzerland today. The cab ride from the Geneva airport to our hotel costs $350, no- it’s not a type-o. When we got to our hotel, we saw that Prince was playing right across the street from us. We asked the concierge if there were still tickets available but she more...
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Fri, 17 Jul 2009 18:37:05 +0000
First Endurance rider Levi Leipheimer (Astana) broke his right wrist after a crash in the 12th stage of the Tour de France and has been successfully operated on Friday, July 17th. The doctors joined the two parts of the broken scaphoid with a 22 mm titanium Herbert Screw. The operation was done in the Centre more...
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Thu, 16 Jul 2009 20:10:04 +0000
1st Endurance is heading to the Tour de France from Saturday July 18th through Sunday July 26th. The founders Mike Fogarty and Robert Kunz will ride through the Alps and will connect with our sponsored teams Astana and Columbia-HTC. On Sunday following the Champs Elysees, we will attend the Astana private party -which we more...
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Wed, 15 Jul 2009 16:51:16 +0000
First Endurance sprinting phenomenon Mark Cavendish (Columbia-HTC) powered to a fourth stage win in the 2009 Tour de France today, a victory that has allowed the British rider to regain the overall lead in the points jersey competition. Today’s win marks the 24-year-old’s eighth career Tour stage win. Already the winner of stages two, three more...
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Tue, 14 Jul 2009 22:43:01 +0000
Lifetime Fitness Triathlon Race Report
This past Saturday, I competed in my third LTF triathlon in Minneapolis, Minnesota. The weather was perfect again this year, with temperatures in the sixties during race morning and just a slight breeze. The race began early, as the Pros were the first wave to begin the race. The women started more...
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Tue, 14 Jul 2009 15:55:37 +0000
First Endurance rider Mark Cavendish (Columbia-HTC) won stage 10 today. This is Mark’s third stage win at the Tour de France.
Check back later for a full report, including comments from Mark and others on the Columbia-HTC team.
1. Mark Cavendish
2. Thor Hushovd
3. Tyler Farrar
more...
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Tue, 14 Jul 2009 15:29:37 +0000
Sponsored triathletes Jordan Rapp and Justin Park took 1st and 4th respectively in the Vancouver International Triathlon (1/2 Ironman Distance). Rapp’s first race under 4 hours saw him dominate with an impressive 3:53 that included the 2nd fastest swim and run and fastest bike splits of the day.
In the men’s race Jordan Rapp of the more...
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Mon, 13 Jul 2009 18:24:29 +0000
Karl Meltzer posted his fastest Hardrock 100 finish by nearly two hours and out ran the entire field on his way to victory in what many consider the hardest Ultra.
Meltzer has simplified his nutrition program considerably and uses the EFS liquid shot almost exclusively. “It was simple….EFS liquid shot across the board!….about 6000 calories worth, more...
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Mon, 13 Jul 2009 16:04:05 +0000
courtesy of ironman.com
Michael Lovato, USA, and Michellie Jones, AUS, won today’s Amica Ironman 70.3 Rhode Island Triathlon, presented by Ford. Lovato, a two-time Ironman champion, claimed the title with an overall time of 3:54:39. Last year’s runner-up, Richie Cunnigham, remained consistent with another second place finish with a time of 3:54:50. Eight-time Ironman New Zealand more...
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Sun, 12 Jul 2009 17:09:13 +0000
First Endurance rider Michael Albasini (Columbia-HTC) was crowned the overall winner in the Tour of Austria on Sunday, while teammate Andre Greipel added to the team’s celebrations by blasting to victory in the final stage. Albasini moved into the lead thanks to his victory in the second day’s racing to the mountain top finish of Kitzbüheler more...
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Fri, 10 Jul 2009 16:50:56 +0000
The First Endurance sponsored Astana Cycling team shredded the field on the mountain top finish at Andorre Arcalis today. After his team mates set a blistering pace up the final climb, Alberto Contador took off on his own in pursuit of the remnants of the early breakaway. When the dust settled, Contador had moved up more...
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Tue, 07 Jul 2009 16:39:44 +0000
In the women’s masters 45-49 division Endurance Research Board member Kris Walker won the overall title for the individual time trial after taking 3rd place in the road race.
“I’ve found that 1/2 scoop of PreRace in my bottle is plenty for me. During the hour leading up to the time trial, I warmed up and more...
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Tue, 07 Jul 2009 15:48:12 +0000
Team Astana won the team time trial in the Tour de France today.
Full report coming soon
Results:
1. Astana
2. Garmin-Slipstream
3. Team Saxo Bank
FIRST ENDURANCE was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one more...
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Mon, 06 Jul 2009 16:52:58 +0000
First Endurance rider Mark Cavendish (Columbia-HTC) won stage 3 today at the Tour de France and further distanced himself from the rest of the riders in the Green Jersey sprint competition. Cavendish also won stage 2 yesterday.
Complete report and interview coming soon
more...
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Sun, 05 Jul 2009 22:37:25 +0000
First Endurance rider Mark Cavendish (Columbia-HTC) blasted to his first victory of the 2009 Tour de France on today’s 187-kilometre stage from Monaco to Brignoles, a victory that also places him in the green jersey as the leader of the race’s points classification. This is Cavendish’s fifth Tour de France victory in two year and more...
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Sun, 05 Jul 2009 22:32:12 +0000
Alberto Contador, Andreas Klöden, Levi Leipheimer and Lance Armstrong took 2nd, 4th, 6th and 10th, making Team Astana the winners for the Team classification, a clear sign that the boys in blue are feeling healthy and ready to fight for a Tour win. The first yellow jersey went to Cancellara as well, after suffering a tough more...
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Thu, 02 Jul 2009 13:57:24 +0000
Race report from 19 year old Pro Andrew Yoder at the Philadelphia Triathlon
2nd Overall (1:50:52)
Swim ' 16:15
Bike ' 55:32
Run ' 36:35
This past weekend, I headed to the City of Brotherly Love and competed in the Philadelphia Triathlon. The race is held in Fairmount Park and features a river swim, two loop hilly bike and flat more...
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Thu, 02 Jul 2009 13:54:30 +0000
By Neal Henderson MS CSCS
Boulder Center for Sports Medicine, Sport Science Director
For years, well intentioned coaches and exercise physiologists have given endurance athletes very strong recommendations to ensure high carbohydrate intake during training and racing to optimize performance. Some recent experimental evidence and the actual practice of some very successful athletes has many of us more...
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Thu, 02 Jul 2009 08:00:49 +0000
South Dakota State University conducted an independent study on PreRace to determine its effectiveness on cycling endurance. The yet to be published, double-blind placebo, controlled study used seven trained cyclists in a 40K time trial. Each cyclist performed two 40K time trials. On the first TT the cyclist consumed either a placebo or PreRace mixed more...
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Wed, 01 Jul 2009 18:18:10 +0000
I had issues with electrolyte consumption on the run for 2 of the Ironman races I have done. I competed in IM Coeur d Alene this year and can say I figured out the right formula!
I work at Mellow Johnnys Bike Shop in Austin and have the advantage of trying out a lot of products, more...
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Wed, 01 Jul 2009 18:16:22 +0000
The podium was littered with First Endurance athletes all who endorse and use the First Endurance system of products. Anita Ortiz, running for LaSportiva is sponsored by First Endurance. Previously sponsored or associated with First Endurance is men’s winner Hal Koerner, who still uses the products extensively in his training and racing. Women’s 2nd and more...
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Wed, 01 Jul 2009 16:48:49 +0000
South Dakota State University conducted an independent study on PreRace to determine its effectiveness on cycling endurance. The yet to be published, double-blind placebo, controlled study used seven trained cyclists in a 40K time trial. Each cyclist performed two 40K time trials. On the first TT the cyclist consumed either a placebo or PreRace mixed more...
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Tue, 30 Jun 2009 19:54:11 +0000
First Endurance rider Alberto Contador (Team Astana) is the new time trial champion of Spain. Contador was the fastest rider on the 47.8 kilometer long course between Torrelavega and Cuevas de Altamira. Contador (26) was challenged by Luis León Sánchez (Caisse d'Epargne) who had the best intermediate time ' one second faster than Contador - more...
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Tue, 30 Jun 2009 01:06:11 +0000
First Endurance riders Linda Villumsen and Ina-Yoko Teutenberg (both Columbia-High Road) won their respective National Road Titles this weekend in Denmark and Germany. For Villumsen is it her sixth Danish title including three Time Trial Titles but for Teutenberg it was her first ever Senior Road Title, having won multiple National Titles as a Junior.
Villumsen more...
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Sun, 28 Jun 2009 16:04:12 +0000
For the second year running, Columbia-Highroad’s Frantisek Rabon (Czech Republic), Kim Kirchen (Luxembourg), Edvald Boasson Hagen (Norway), Bert Grabsch (Germany), Marco Pinotti (Italy) and Linda Villumsen (Denbark) have all captured their respective countries’ individual time trial titles. The same six Columbia-Highroad riders also won gold in the same event back in 2008. In addition, 20-year-old more...
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Thu, 25 Jun 2009 17:39:06 +0000
After Rev3, I was feeling the need to get back out and race again, so I set my sights on Eagleman 70.3. I had never done two half ironman races within one week of one another, so I did not know how my body would respond to the double. However my recovery during the week more...
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Tue, 23 Jun 2009 19:17:14 +0000
This report came in from sponsored triathlete Josiah Middaugh.
The XTERRA South Central Cup Race was held Saturday in Little Rock, Arkansas. It was my first win on the cup circuit this year after some very close races (three second place finishes within one minute of the lead). Just 6 days earlier we were in Richmond more...
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Mon, 22 Jun 2009 02:19:55 +0000
Full report coming soon
more...
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Sun, 21 Jun 2009 22:07:53 +0000
First Endurance speedster Andre Greipel (Columbia-High Road) clinched his tenth win of the season on Sunday when the German sprinted to his third victory in four days in Holland's Ster ElektroToer. Greipel was the fastest in the bunch sprint that decided the 179-kilometre final stage from Beek to Helmond, outpowering Italians Danilo Napolitano and Sergio more...
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Sun, 21 Jun 2009 16:43:11 +0000
For the third year in a row and fourth time in his career, First Endurance rider Marco Pinotti (Columbia-High Road) earned the right to wear the Italian national time trial champion's jersey. Already the winner of the same event in 2005, 2007 and 2008, Pinotti's third straight victory in the Italian national time trial championships more...
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Sat, 20 Jun 2009 20:53:57 +0000
The final stage of the RaboSter Tour in Holland saw the First Endurance sponsored Columbia-Highroad women's team make a clean sweep of all top three places on the overall classification. The three-day event was won for the second year running by Ina-Yoko Teutenberg, taking her eighteenth victory of the season. Second was Chantal Beltman, just more...
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Sat, 20 Jun 2009 16:29:35 +0000
First Endurance rider Tony Martin Wins Stage 8 of Tour de Suisse. 6 of 8 stages won by Columbia-High Road riders.
Full report coming soon
more...
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Sat, 20 Jun 2009 02:45:40 +0000
First Endurance rider Ina Teutenberg (Columbia-High Road) placed second in stage two of the RaboSter Tour and now has the leader's jersey of the three-day Dutch race. Teutenberg succeeds her team-mate Linda Villumsen, who won the opening day's prologue, at the top end of the general classification. 'We tried lots of different tactics during the more...
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Fri, 19 Jun 2009 18:15:59 +0000
First Endurance rider André Greipel (Columbia-High Road) has seized his second straight stage win and his ninth win of the season in the Ster-ElektroToer in Holland today, and has now become the race's overall leader. Greipel was the fastest in the bunch sprint which decided the 179-kilometre hilly stage starting and finishing in Schimmert, outgunning more...
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Fri, 19 Jun 2009 16:31:52 +0000
First Endurance rider Kim Kirchen (Columbia-High Road) won stage 7 of Tour de Suisse today. Columbia-High Road’s won five out of the first seven stages of the race now. It’s also their 68th win of 2009.
More info coming soon
Results
1
Kim Kirchen (Lux) Team Columbia - Highroad
2
Roman Kreuziger (Cze) Liquigas
3
Peter Velits (Svk) Team Milram
more...
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Thu, 18 Jun 2009 22:09:36 +0000
The First Endurance sponsored Columbia-Highroad team already has 67 victories (so far) in the 2009 cycling season. Ten of those wins happened over the last seven days. First Andre Greipel won for Columbia-Highroad in Holland, then Mark Cavendish did the same in Switzerland - and finally Linda Villumsen made a spectacularly successful day for Columbia-Highroad even more...
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Wed, 17 Jun 2009 20:24:54 +0000
A strong, long sprint by First Endurance rider Michael Albasini netted Columbia-Highroad their third win in five stages in the Tour de Suisse. Albasini's victory came on the toughest stage of the race, a 202-kilometre leg from Stafa to Serfaus, with a first category climb and third category climb immediately preceding an uphill finish. The more...
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Tue, 16 Jun 2009 22:05:24 +0000
I got this nutrition report from Brandon March who took 6th overall in the men’s pro-field.
Friday:
Dinner was chicken curry w/ white rice at a local Lawrence Thai restaurant.
Saturday:
- Breakfast was ~1 cup of dry oats (cooked) w/ almond butter and 1 scoop whey protein powder.
- We did about 90 minutes of loosen up workouts that more...
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Mon, 15 Jun 2009 18:28:00 +0000
Team Columbia-Highroad continued their latest winning streak at the Tour de Suisse Monday thanks to another perfect lead out from the team and a powerful sprint by Mark Cavendish. The stage from Davos to Lumino included the category-one Lukemanierpass where four riders got away, but everything came back together and Team Columbia-Highroad again showed why more...
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Sun, 14 Jun 2009 19:50:38 +0000
First Endurance rider Bernhard Eisel (Columbia-High Road) stormed to a close but convincing bunch sprint victory in the Tour de Suisse's stage two on Sunday. After his teammate Tony Martin had attacked on a first category climb, moving into the lead of the King of the Mountains classification, Eisel seized his chance in the 100-rider more...
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Sat, 13 Jun 2009 22:18:12 +0000
First Endurance rider Judith Arndt (Columbia-High Road) blasted back into the overall lead of the Bira stage race in Spain after taking her second victory in three days. Arndt was the fastest in a short but steep hilly time trial through the town of Iurreta on Saturday morning, and with two stages left to race more...
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Wed, 10 Jun 2009 18:38:33 +0000
First Endurance rider Bert Grabsch winning the stage 4 Time-Trial at the Dauphine
First Endurance rider Bert Grabsch (Columbia-High Road) stormed to an impressive victory in the long time trial stage of the Dauphine Libere on Wednesday. The reigning World Time Trial Champion, Grabsch finished seven seconds ahead of Australian Cadel Evans and 39 ahead of more...
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Sun, 07 Jun 2009 22:06:11 +0000
First Endurance riders swept the podium at the Philadelphia International Classic. Andre Griepel (Columbia-High Road) won the race, Greg Henderson (Columbia-High Road) was second and Kirk O’Bee (Bissell) finished in third place. 'It was great to win here today. The team did a really nice job,' said Greipel. 'We had a lot of cards to more...
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Wed, 03 Jun 2009 22:09:44 +0000
First Endurance rider Gregory Rast (Team Astana) is the first leader in the 69th Tour of Luxemburg. Rast was the fastest rider in the prologue, a 2.7 kilometer time trial in the streets of the capital of Luxembourg. The Team had another solid performance with three riders finishing in the top ten. Assan Bazayev finished more...
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Wed, 03 Jun 2009 13:48:02 +0000
For a limited time, Team First Endurance members receive a FREE Coolmax Visor ($19.95 value) with a minimum purchase of $14. Choose a Black/Red, Grey/Blue or White/Black.
These high-tech, ultra low weight visors use a coolmax polyester fabric and an aquatrans elastic band that wicks moisture away, keeping your head nice and cool. Of course you more...
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Tue, 02 Jun 2009 16:32:44 +0000
First Endurance sponsored rider Andre Greipel (Columbia-High Road) has racked up his fourth win in less than a week with a victory in the Neuseen Classic in Germany. Greipel was the fastest in the bunch sprint that decided the one-day, 189-kilometre event, held in the flatlands of eastern Germany.
'It was great teamwork which put Andre in more...
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Mon, 01 Jun 2009 19:06:52 +0000
When comparing ingredients it is important to understand key attributes, like source, strains and potency. An herb sourced from Russia is not the same as the same named herb coming from China. Herbs also can have numerous strains, some of which have little or no activity. Standardized extracts guarantee a minimum potency of one more...
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Mon, 01 Jun 2009 18:23:27 +0000
GI Distress, Inflammation and Diet
By Patricia Rosen MD, & Becky Witinok-Huber
There are multiple reasons for GI distress in endurance athletes. Some of the most important reasons are: decreased blood flow to stomach; high osmolality in foods and drinks and improper dietary preparation.
Adequate blood flow to the stomach requires that the athlete have an adequate hemoglobin, more...
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Mon, 01 Jun 2009 15:55:32 +0000
First Endurance is pleased to announce the addition of five new international distributors. Over the past few months we’ve formed alliances with distributors from Costa Rica, Colombia, Germany, Malaysia, New Zealand and Portugal. Most distributors will carry the entire line of First Endurance products.
Costa Rica
FORZA SPORTS CR.
San José, Costa Rica
Tel (506) 2231-4571
Fax (506) 2232-0944
www.costaricatriclub.com
info@forza-lt.com
more...
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Sun, 31 May 2009 20:38:27 +0000
The First Endurance sponsored Astana Cycling Team won the Team's classification in the Tour of Italy. The team under the guidance of Johan Bruyneel, Alain Gallopin and Viatcheslav Ekimov had an advantage of 24 minutes and 15 seconds over Team Columbia-High Road and 27 minutes and 17 seconds over Serramenti PVC Diquigiovanni ' Androni.
Yaroslav Popovych more...
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Sat, 30 May 2009 18:08:32 +0000
The First Endurance sponsored Columbia-Highroad team secured an impressive top two places in the Bayern Rundfahrt time trial stage on Saturday thanks to Tony Martin and Bert Grabsch. Martin was the fastest in the 26 kilometre time trial starting and finishing in Friedberg, with World Time Trial Champion Grabsch in second place, 25 seconds back. Their more...
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Wed, 27 May 2009 16:39:22 +0000
First Endurance fastman Andre Greipel (Columbia-High Road) stormed to a powerful sprint victory on day one of the Bayern Rundfahrt, a win which also earned the Columbia-Highroad fastman the first leader's jersey of Germany's top stage race. After badly injuring his shoulder in the Tour Down Under in Australia, then returning to racing in the more...
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Sun, 24 May 2009 16:10:41 +0000
First Endurance fastman Greg Henderson (Columbia-High Road) took an emphatic sprint victory on the final stage of the Tour of Catalunya on Sunday, which finished on the Formula One Grand Prix motor circuit near Barcelona. Fourth and third on the previous two days' bunch sprints, Henderson powered to his third victory of the season after more...
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Fri, 22 May 2009 15:15:23 +0000
First Endurance sponsored rider Mark Cavendish (Team Columbia-High Road) won stage 13 today. This is Mark’s third stage win at the Giro and the team’s sixth.
Check back later for a full report, comments from Mark and photos
Results
1 Mark Cavendish (GBr) Team Columbia - Highroad
2 Alessandro Petacchi (Ita) LPR Brakes - Farnese Vini
3 Allan Davis (Aus) more...
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Wed, 20 May 2009 18:13:00 +0000
First Endurance sponsored rider Mark Cavendish (Columbia-High Road) easily outpowered his rivals today to snag his second stage win in four days in the 2009 Giro d'Italia. Already first across the line in Milan last Sunday, Cavendish's victory at the end of the 214-kilometre stage takes the Columbia-Highroad rider's tally of wins this season to ten. more...
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Tue, 19 May 2009 22:42:05 +0000
Universal Sports, First Endurance, Mellow Johnny’s and a number of other companies have teamed up for a ‘Watch & Win’ contest. The full prize list and details are here: http://www.universalsports.com/ViewArticle.dbml'DB_OEM_ID=23000&ATCLID=3738676
Two Ways to Enter:
1.) You are to watch (or listen) to the Giro d'Italia Centoanni series on Universal Sports Network. Details as to where and when more...
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Tue, 19 May 2009 18:28:29 +0000
Pro-Triathlete phenom Andrew Yoder is challenging the Worlds best triathletes at the ripe young age of 19. This past weekend he went head to head with 70.3 World Champion Terenzo Bozzone and was a mere 10 seconds from pulling off the upset. Here is Andrew’s recap and his nutrition for the race.
Another Columbia is in more...
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Mon, 18 May 2009 17:08:59 +0000
by Scott Jamie
Before I get to the experiment, here's just a little background on post race recovery:
Delayed Onset Muscle Soreness (DOMS), elevated levels of cortisol, and a multitude of other things after an ultra are common and ultimately delay recovery. DOMS comes from a lot of concentric muscle contraction that is created from downhill more...
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Sun, 17 May 2009 16:10:19 +0000
First Endurance rider Mark Cavendish won stage 9 at the Giro d’Italia today. It’s the third day in a row that a Columbia rider has won. This gives Columbia-High Road four stage victories, so far.
Check back later today for details and comments from Mark Cavendish and the other guys at Columbia-High Road.
Results
1 Mark Cavendish more...
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Sat, 16 May 2009 22:11:58 +0000
Bergamo, Italy, 16th May 2009 - First Endurance sponsored rider Kanstantsin Sivtsov (Columbia-High Road) powered to the most important victory of his professional career on Saturday when he took a lone win in stage eight of the Giro d'Italia. Sivtsov's victory at the end of the 208 kilometre stage from Morbegno to Bergamo came just 24 hours after more...
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Fri, 15 May 2009 15:47:56 +0000
First Endurance rider Edvald Boasson Hagen (Columbia-High Road) won stage 7 of the Giro d’Italia today. Check back later for a full report and photos.
Stage 7 Results:
1 Edvald Boasson Hagen (Nor) Columbia-Highroad
2 Robert Hunter (RSA) Barloworld
3 Pavel Brutt (Rus) Katusha
more...
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Thu, 14 May 2009 16:10:37 +0000
Get all your nutrition/hydration questions answered by Levi Leipheimer’s personal nutrition coach, Robert Kunz from First Endurance. Robert was recognized by Outside Magazine as one of the Worlds Boldest Visionary Leaders in adventure, fitness, gear and sport.The clinic is scheduled for 7:00pm on Thursday, May 28th. RSVP early and get a free gift from 1st more...
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Tue, 12 May 2009 15:44:05 +0000
First Endurance rider Thomas Lövkvist (Columbia-High Road) moved into the overall lead in the Giro d’Italia today after the first climbing stage of the race. After stage 4, First Endurance sponsored riders now dominate the top ten on General Classification.
Photos and comments from Lövkvist and other members of Columbia-High Road will be posted later today.
General classification after stage more...
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Sat, 09 May 2009 20:01:42 +0000
Today was the opening team time-trial at the 100th edition of the Giro d’ Italia. The First Endurance sponsored Columbia-Highroad team got off to a perfect start as the team blasted to victory in the opening team time trial on Saturday, with Mark Cavendish the race's first leader. The squad was first to start in more...
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Wed, 06 May 2009 15:03:04 +0000
Intro
With its release of OptygenHPTM in August of 2007, First EnduranceTM introduced the endurance training and racing market to beta-alanine-enhanced supplements. Since then, three additional clinical studies have shown significant endurance performance benefits from beta-alanine. Now positioned as the most promising nutrient since creatine and supported with over 10 positive clinical studies, beta-alanine has become more...
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Tue, 05 May 2009 22:19:19 +0000
Cellulose, xanthan and arabic gums are a typical ingredient in many gels. These gums are used to turn a liquid product into a thick gel. Clinical studies also clearly show they slow absorption and delay gastric emptying leading to stomach discomfort. This is just one reason why the EFS liquid shot which was formulated without more...
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Sun, 03 May 2009 23:41:43 +0000
First Endurance sponsored rider Levi Leipheimer (Team Astana) has started in three stage races in 2009 and now has won all three. He secured his overall win in the 23th SRAM Tour of the Gila (New Mexico, USA) while teammate Lance Armstrong moved up to second overall in the fifth and final stage. What makes more...
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Fri, 01 May 2009 23:41:18 +0000
There are still two days to go, but First Endurance sponsored rider Levi Leipheimer (Team Astana) has taken an option on the final victory in the 23th SRAM Tour of the Gila. Leipheimer was impressive in stage 3, the Dan Potts Memorial individual time trial in Tyrone over 25 km (16.15 m). The leader in more...
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Fri, 01 May 2009 18:50:52 +0000
The First Endurance sponsored Columbia-Highroad men's team powered to their twentieth victory of the 2009 season on Friday, a team time-trial in the Tour of Romandie. The American squad's victory in the 15 kilometre hilly stage places their Czech rider Frantisek Rabon, winner of the opening prologue, back in the race lead. His team mate more...
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Thu, 30 Apr 2009 00:04:15 +0000
First Endurance sponsored rider Levi Leipheimer (Team Astana) won the first stage of the 23rd SRAM Tour of the Gila from Silver City to Mogollon (151 km/94.1 mi). With the start of the Tour of Italy just ten days away, Leipheimer is clearly doing more than a tune-up for Italy. Under the flag of Mellow more...
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Tue, 28 Apr 2009 21:34:59 +0000
Yesterday they weren’t allowed to race, today they are. Good thing Levi left his phone on last night after his ride, that’s when he found out he was, after all the chaos, going to be racing at the Tour of the Gila in Silver City, New Mexico with Lance Armstrong and Chris Horner. Apparently, USA more...
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Sat, 25 Apr 2009 22:42:05 +0000
Liquid Shot gets its name because it contains no gelling agents, which is something you may find in a , well, a gel shot. That is key, according to First Endurance, because gelling agents can slow down your digestion and absorption. And if you’re slurping down one of these energy shots during competition, you want more...
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Wed, 22 Apr 2009 16:48:19 +0000
First Endurance sponsored riders Andreas Klöden and Jani Brajkovic (both on Team Astana) finished first and second in the first stage of the Giro del Trentino. Klöden was the fastest rider in the individual time trial from Torbole to Arco. He finished the 16.3 kilometer course in 18:21 and was just one second faster than more...
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Wed, 22 Apr 2009 14:29:39 +0000
Two months before the 2008 Olympic Trials Sarah Haskins came to First Endurance due to a recommendation from her coach, US Olympic Sport Dietitian Bob Seebohar. Within a few weeks her training and racing went up another level. 'I began using First Endurance products and was surprised to have immediate results.” explains Haskins. She later more...
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Mon, 20 Apr 2009 18:36:33 +0000
DRB 50K is Rocket Fuel powered!
Yesterday was the 13th running of the DRB50K trail race in Milton, Ma. This trail race is one of the gnarliest, rooty and rocky trail I have run. It is a mini Massanutten. The climbs are relentless and because of the rocks, running fast downhill is a challenge. The origin more...
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Sun, 19 Apr 2009 21:09:35 +0000
The First Endurance sponsored Bissell Pro Cycling Team was in every bit of action in the 70 mile Sea Otter Circuit Race. The first lap was the only calm lap of the day, and the action quickly got underway on the second lap with the attack from Bissell’s Paul Mach and a Land Rover rider. more...
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Sat, 18 Apr 2009 20:10:15 +0000
First Endurance sponsored riders Levi Leipheimer (Astana) and three Bissell team riders (Mach, Schmitt and Jacques-Maynes) dominated the Laguna Seca Raceway stage at Sea Otter on Friday. The race left the Laguna Seca Raceway and traveled eight circuits totaling 69 miles on the neighboring roads of Fort Ord. On the final climb, Levi dropped his breakaway more...
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Fri, 17 Apr 2009 17:23:33 +0000
The First Endurance sponsored BISSELL Pro Cycling Team totally dominated Thursday’s Sea Otter Crit as they occupied every step on the podium. Morgan Schmitt got the win with his teammates, Kirk O’Bee taking 2nd and Ben Jacques-Maynes rounding out 3rd. Right from the start of the 60-minute race, BISSELL threw out repeated attacks on the more...
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Fri, 17 Apr 2009 14:34:37 +0000
1: Med Sci Sports Exerc. 2009 Apr;41(4):898-903. Links Beta-alanine improves sprint performance in endurance cycling. Van Thienen R, Van Proeyen K, Vanden Eynde B, Puype J, Lefere T, Hespel P. Department of Biomedical Kinesiology, Research Centre for Exercise and Health, Katholieke Universiteit Leuven, Leuven, Belgium. PURPOSE: Recent research has shown that chronic dietary beta-alanine more...
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Sun, 12 Apr 2009 02:01:44 +0000
First Endurance sponsored rider Alberto Contador (Team Astana) won the Tour of the Basque Country for the second consecutive time. For Contador it is his tenth victory in a stage race as a professional rider. These ten victories include the three Grand Tours of the Tour de France, Tour of Italy and Tour of Spain. Earlier this more...
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Sat, 11 Apr 2009 15:41:27 +0000
FIRST ENDURANCE OPTYGEN HP, $75
May 2009
“With active ingredients rhodiola and beta-alanine, OptygenHP makes hard training and racing feel easier. Tibetan Sherpas used rhodiola, an herb, to improve their endurance and ability to use oxygen, and studies show it helps your body adapt to high levels of physical stress. Beta-alanine has been dubbed the new creastine more...
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Fri, 10 Apr 2009 23:53:32 +0000
First Endurance sponsored rider Marco Pinotti (Columbia-High Road) soloed to a classy victory in stage five in the Tour of the Basque Country, Columbia-Highroad's second victory in the race in as many days.
Pinotti broke away on the final climb of Beci and then took a close but well-deserved lone win in the finish town of more...
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Thu, 09 Apr 2009 19:07:42 +0000
First Endurance sponsored rider Michael Albasini (Team Columbia-High Road) won stage 4
of the Vuelta al País Vasco today while First Endurance rider Alberto Contador
(Team Astana) keeps the yellow jersey.
Stage 4 Results
1. Michael Albasini (Swi) Team Columbia - Highroad 3.59.42 (40.3 km/h
2. Jurgen Van Den Broeck (Bel) Silence-Lotto
3. Christian Vande Velde (USA) Garmin ' Slipstream
General classification
1 more...
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Wed, 08 Apr 2009 15:34:26 +0000
First Endurance sponsored rider Alberto Contador (Team Astana) wins stage & yellow in Vuelta al País Vasco.
More Details Coming Soon
Results
1 Alberto Contado (Spa) Astana 4.16.29
2 Cadel Evans (Aus) Silence-Lotto 0.09
3 Samuel more...
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Wed, 08 Apr 2009 14:42:58 +0000
First Endurance sponsored rider Edvald Boasson Hagen Wins Wins Gent-Wevelgem
Details coming Soon
Results - 203km
1 Edvald Boasson Hagen (Nor) Team Columbia-High Road
2 Aleksandr Kuschynski (Blr) Liquigas
3 Matthew Goss (Den) Team Saxo Bank
more...
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Tue, 07 Apr 2009 14:36:27 +0000
For Immediate Release
April 5, 2009
WEALING AND COSPOLICH AWARDED FIRST PLACE IN THE COMPETIVE 10K
AT SNOWSHOE SHUFFLE, BENEFITING THE VAIL VALLEY'S SHAW REGIONAL
CANCER CENTER
BEAVER CREEK, Colo.'April 5, 2009' Seth Wealing and Helen Cospolich were awarded
first place honors Sunday in the competitive 10K division at the Snowshoe Shuffle in Beaver
Creek, Colo. The final event in the more...
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Mon, 06 Apr 2009 17:58:39 +0000
First Endurance is pleased to free Team Astana/First Endurance water bottle, with any order, to Team First Endurance members. This limited edition water bottle will not available to anyone else. The only way to get it is by signing up for Team First Endurance (if you’re not already a member) and placing an order.
Orders more...
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Sun, 05 Apr 2009 14:54:19 +0000
First Endurance rider Ina Teutenberg (Columbia-High Road) continues her win streak by winning the women’s Ronde van Vlaanderen today.
More info coming soon.
Results
1 Ina Teutenberg (Ger) Team Columbia-Highroad
2 Kirsten Wild(Ned) Cervelo TestTeam
3 Emma Johansson (Swe) Red Sun Cycling Team
more...
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Fri, 03 Apr 2009 20:00:56 +0000
Written by Jay Prasuhn
Courtesy of Triathlete Magazine
Which would you find more valuable' A triathlon team nutrition sponsor that gives you cool jerseys, some product and then just sends you on your way' How about a team and nutrition sponsor whose goal is getting you through your race with a nutrition plan that not only delivers more...
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Fri, 03 Apr 2009 14:24:37 +0000
First Endurance sponsored rider Mark Cavendish (Team Columbia-High Road) repeated his personal track record from 2008 by taking the victory in stage two of the Three Days of De Panne in Belgium, and then following it up with another win in the first section of stage three on Thursday. Cavendish took exactly the same stages more...
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Fri, 03 Apr 2009 01:04:14 +0000
First Endurance is proud to announce a two-year sponsorship with Pro Triathlete Jordan Rapp, aka “Rappstar.” First Endurance co-founder and VP of Science and Technology Robert Kunz is ecstatic to work with Rapp. “Jordan has an engineering background and can clearly identify the importance of analyzing all aspects of training and racing. In a short more...
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Thu, 02 Apr 2009 21:43:01 +0000
The primary electrolytes are sodium, potassium, calcium, magnesium and chloride. Cells require a complex electrolyte balance between intracellular and extracellular milieu which maintains a precise osmotic gradient. This osmotic gradient is regulated by all 5 electrolytes and drives proper hydration. For superior hydration and elimination of cramping, make sure to consume all 5 electrolytes.
more...
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Thu, 02 Apr 2009 20:27:10 +0000
by Dr. Stephen Cheung, Ph.D.
Courtesy of Pezcyclingnews.com
The hard training we do on the bike is only the stress that we impose, and is only half of the training equation. To get the most out of that hard training, we need to recover and let our body adapt and come back even stronger. Ultragen recovery more...
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Wed, 01 Apr 2009 21:54:18 +0000
First Endurance sponsored rider Mark Cavendish (Columbia-High Road) won the sprint today in the second stage of the Three Days of De Panne stage race in Belgium.
Quotes from Mark and photos will be posted as soon as possible
Results
1 Mark Cavendish (GBr) Team Columbia - Highroad more...
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Sun, 29 Mar 2009 23:15:25 +0000
First Endurance sponsored rider Ina-Yoko Teutenberg (Columbia-High Road) succeeded in winning the Redlands Classic on Sunday in nail biting dramatic fashion. After taking third place in Thursday’s uphill prologue, Teutenberg trailed Nuernberger’s Amber Neben by 27 seconds. Gradually making up time over Friday and Saturday’s stage Teutenberg went into the final stage still with two more...
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Sat, 28 Mar 2009 23:54:59 +0000
First Endurance sponsored rider Ina-Yoko Teutenberg won her second stage of the Redlands Classic on Saturday. Teutenberg took the bunch sprint at the downtown criterium ahead of Tina Pic (who’s also sponsored by First Endurance) and Gina Grain (Webcor).
The stage win and a sprint midway through the race gave Teutenberg the time bonus seconds needed more...
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Fri, 27 Mar 2009 21:32:24 +0000
Will 2009 be the season of Levi Leipheimer' The Astana Cycling Team rider started in two stage races this year. He won them both. Leipheimer received his final burgundy jersey in Valladolid as the overall winner of the 24th Vuelta a Castilla y León. Enjoying a successful week of racing, his Astana Cycling Team controlled more...
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Tue, 24 Mar 2009 18:55:55 +0000
First Endurance sponsored riders Levi Leipheimer and Alberto Contador (Team Astana) finished first and second in the second stage of the Spanish stage race Vuelta a Castilla y León. Leipheimer took over the lead after winning the individual time trial in and around Palencia. He finished the 28 kilometer course in 33:17 and was 16 more...
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Mon, 23 Mar 2009 14:15:13 +0000
First Endurance sponsored rider Ina-Yoko Teutenberg (Columbia-High Road) put on another good performance on Sunday in San Dimas to win her second consecutive stage. With the stage win, she also took the overall tour win. After taking the two time bonus primes early in the race, Teutenberg went on the attack. She opened the gap more...
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Sat, 21 Mar 2009 15:41:22 +0000
First Endurance sponsored rider Mark Cavendish (Team Columbia-High Road) just won Milan-San Remo.
Additional information will be posted
Results - 298km
1 Mark Cavendish (GBr) Team Columbia - Highroad
2 Heinrich Haussler (Ger) Cervélo TestTeam
3 Thor Hushovd (Nor) Cervélo TestTeam more...
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Sat, 21 Mar 2009 13:58:36 +0000
First Endurance sponsored rider Mara Abbott (Team Columbia-High Road) clocked the fastest time at the Glendora Mountain time trial at San Dimas Friday, beating the second place rider by a full 46 seconds and defending her 2008 win on the same course.
The Columbia-Highroad women dominated the event with four riders finishing in the top ten. Canadian more...
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Tue, 17 Mar 2009 18:38:09 +0000
First Endurance sponsored sprinter Mark Cavendish (Team Columbia-High Road) struck again on the final day of the Tirreno-Adriatico stage race in Italy, winning the sprint with an impressive burst of speed. It was Cavendish's fifth win of the season and the 11th win for Team Columbia-High Road's men.
Cavendish got a perfect lead out from his more...
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Tue, 17 Mar 2009 17:57:22 +0000
3/14, Cool, CA
Set in the foothills of the Sierra’s near the finish of the Western States 100 course, Way Too Cool might be considered the first “major” ultra trail race of the season. The fields are usually competitive, the course is relatively short (50 km) and non-technical, and we get to find out who has more...
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Sun, 15 Mar 2009 19:37:48 +0000
First Endurance sponsored rider Andreas Klöden (Team Astana) took over the lead in the Italian stage race Tirreno-Adriatrico (March 11th-17th) after winning the 5th stage, an individual time trial from Loreto to Macerata. Klöden finished the 30 kilometer course in 41:32 and was more than 20 seconds faster than Stijn Devolder. Swedish rider Thomas Lökvist more...
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Fri, 13 Mar 2009 22:23:16 +0000
First Endurance sponsored rider Alberto Contador (Team Astana) took his fourth victory of the season by winning the Queen Stage in Paris-Nice, a 182 km long stage with a first-time-ever finish on Montagne de Lure, a climb of 13 kilometers. After a solo effort at 6 kilometers, he arrived as the stage winner atop the more...
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Thu, 12 Mar 2009 21:04:26 +0000
Team Astana's Jani Brajkovic crashed in the second stage of the Italian stage race Tirreno-Adriatico. The Slovenian rider landed on his head and suffers from a concussion. He was forced to abandon due to a headache and vertigo. Jani Brajkovic will have to rest for minimum three days, after which he can resume the training. more...
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Mon, 09 Mar 2009 00:26:24 +0000
First Endurance sponsored rider Alberto Contador (Team Astana) showed his form today by winning the opening time-trial for Paris-Nice. Contador averaged 50.34 km/hour over the 9.3km course and beat Bradley Wiggins by seven seconds.
Contador won the 2007 edition of Paris-Nice with an amazing all-or-nothing solo ride on the final stage. The 2009 route has a lot more...
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Sat, 07 Mar 2009 21:53:58 +0000
First Endurance sponsored rider Thomas Lovkvist (Columbia-High Road) blasted to a superb victory in the gruelling Eroica Toscana one-day race in Italy on Saturday.
190 kilometres long, the Eroica race is run over a unique combination of gravel tracks, dirt roads and normal tarmacked roads. It can therefore only be won by riders who are both more...
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Fri, 06 Mar 2009 00:27:06 +0000
First Endurance sprinter Greg Henderson (Columbia-High Road) notched up his second win in less than a week in Spain when he blasted to victory in stage two of the Tour of Murcia today. Following a stage shortened to just three kilometres of real racing because of high winds, the Columbia-Highroad fastman is now in the more...
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Thu, 05 Mar 2009 14:56:49 +0000
Alberto Contador will lead the Team Astana squad in Paris-Nice (March 8th-15th). Journalists attending Paris-Nice have the opportunity to talk with Alberto Contador on Saturday March 7th between 4 and 4.30 PM in the Team Hotel. Due to the the team's focus on the race, Contador will only be briefly available outside the bus (start more...
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Wed, 04 Mar 2009 15:25:31 +0000
IM Malaysia
On Saturday, the Team TBB road show stopped in Langkawi for Ironman Malaysia. With six members of the team racing, and the support crew from TBB Singapore along with Alex, we had a full crew arranged to put on a great show.
Heading into the race, I had 2 goals - a hard swim and more...
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Tue, 03 Mar 2009 17:21:59 +0000
First Endurance, in cooperation with the Endurance Research Board, our Sponsored Pro Triathletes and our dedicated customer base is launching a new innovative approach to endurance nutrition. This site creates a cooperative knowledge base towards developing innovative nutritional approaches for endurance racing and training.
On this site you can
Learn & participate in structured nutritional programs
Find answers more...
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Tue, 03 Mar 2009 15:11:19 +0000
Both PreRace and EFS Liquid Shot were designed with flexibility in mind. The PreRace’s small 5g serving size allows you to add this powerful formula into ANY drink. This gives you the flexibility to use PreRace before or anytime during a race. Open the flask, fill 3/4 with Liquid shot, add PreRace and top more...
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Tue, 03 Mar 2009 14:54:16 +0000
The First Endurance products were designed to work as a complete system. This system is formulated to offer the hard training endurance athletes all the vitamins, minerals, antioxidants, electrolytes, amino acids, herbs, carbohydrates and proteins needed, so you reach your full potential from hard training sessions. For superior performance the appropriate high quality nutrients must more...
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Sat, 28 Feb 2009 23:12:39 +0000
An MRI scan revealed an undisplaced fracture of the sacrum of Levi Leipheimer. It resulted from a crash in the third stage of the Amgen Tour of California. This fracture didn’t prevent him from winning the time trial and the overall classification in that Tour of California, although he suffered from a lot of pain. more...
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Thu, 26 Feb 2009 15:13:45 +0000
These Coolmax racing visors are ideal for running, triathlon, or for watching races. Of course you can show them off nicely when you stand on the podium as well. These technically advanced visors wick moisture away and keep your head nice and cool. Available in Black/Red, Grey/Blue and White/Black.
BUY ONE NOW
more...
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Thu, 26 Feb 2009 15:05:34 +0000
The goal of http://team.firstendurance.com is to have 100% of our members finish Ironman with no cramps, no bonk, and no gastric distress. This new website delivers an innovative approach to perfect Ironman nutrition by offering various nutritional programs that require member participation. Each program is based on an evidenced based nutritional theories where results can vary by more...
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Mon, 23 Feb 2009 14:34:41 +0000
First Endurance sponsored rider Levi Leipheimer (Team Astana) captured his third consecutive Amgen Tour of California title. The victory comes on the same day that teammate Alberto Contador won the Tour of Algarve, giving Team Astana four total victories in the early part of 2009. Over the 9 days and 1256 km (780 miles) of more...
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Sun, 22 Feb 2009 21:23:30 +0000
First Endurance sponsored rider Alberto Contador (Team Astana) won his first stage race of the season today, the Tour of Algarve. Contador secured his first title of 2009 after stage three's second place mountaintop finish, and a victory in the time trial in Tavira. The Algarve win is his 9th victory in a stage race more...
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Sat, 21 Feb 2009 20:58:20 +0000
Team Astana's Alberto Contador took an early season-victory by winning the 4th stage in the Tour of Algarve (Portugal), a 33.7 kilometer individual time trial in Tavira. On a long and challenging route between Castro Marim and Tavira, Contador was 33 seconds faster than Sylvain Chavanel . Team Astana's Andreas Klöden finished third, 33 seconds more...
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Sat, 21 Feb 2009 04:35:40 +0000
There are still two days to go, but First Endurance sponsored rider Levi Leipheimer (Team Astana) has taken a serious step to his 3rd straight victory in the Amgen Tour of California. Leipheimer was impressive in stage 6, a time trial in Solvang over 24,1 km (15 mi). The yellow jersey completed the course in more...
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Fri, 20 Feb 2009 15:33:44 +0000
Team Columbia-Highroad successfully led out sprinter Mark Cavendish today to take his second win in two days. At the end of 210km of racing from Visalia to Paso Robles, in the team’s US base of San Luis Obispo County, the lead out train dropped Cavendish off with 200m remaining in the race, in perfect position more...
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Thu, 19 Feb 2009 14:35:56 +0000
First Endurance sponsored sprinter Mark Cavendish (Columbia-High Road) grabbed the win Wednesday by edging out ex-world champion Tom Boonen in the final moments of stage three of the Amgen Tour of California.
'It was a massive win for us today,' said Cavendish. 'To be honest I didn't think I'd be anywhere near the front in the more...
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Wed, 18 Feb 2009 20:17:47 +0000
FAST FLASK
While racing the Ironman world championships last fall, I needed 300 calories and 1,000 milligrams of sodium during each hour during the bike let to stay fueled and combat the electrolyte-draining effects of the heat. One flask of EFS Liquid Shot delivers 400 calories, 100 grams of carbohydrates, more than 1,500 mg of electrolytes, more...
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Tue, 17 Feb 2009 03:48:13 +0000
First Endurance sponsored rider Levi Leipheimer (Team Astana) stamped his authority on the 2009 edition of the Tour of California today. Leipheimer used the climb up Bonny Doon Road to make his move. He rode away from the group on the last climb of the day and rode an individual time-trial all the way to the more...
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Thu, 12 Feb 2009 16:15:19 +0000
With the start of the Tour of California just days away, Columbia-Highroad is determined to leave no stone unturned as they prepare to do battle for one of their key targets for the season. Riders and staff have recently checked out three potentially key stages in this year's nine-day race - stages two, six and more...
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Wed, 11 Feb 2009 21:28:15 +0000
To kick off the 2009 Amgen Tour of California, race presenter AEG will hold a press conference with race officials, sponsors, athletes and team managers to discuss the 2009 race. For Astana Cycling Team Lance Armstrong and Levi Leipheimer will be attending this press conference.
Press Conference AEG:Thursday, February 12th, 4:15 PM
Sheraton Grand Sacramento
1230 J Street
Sacramento, more...
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Wed, 11 Feb 2009 17:17:13 +0000
BEAVER CREEK, Colo., -February 8, 2009- Seth Wealing and Keri Nelson claimed first place Sunday in the competitive 10K division in the second Beaver Creek Snowshoe Adventure Series event held at Creekside Park at Beaver Creek Resort. On a Colorado bluebird day, Sunday's snowshoe event hosted 388 participants, among the highest attendance the nine-year series has ever seen.
Seth more...
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Fri, 06 Feb 2009 18:32:22 +0000
First Endurance sponsored rider Mark Cavendish (Columbia-High Road) blasted to his second sprint victory in three days in the Tour of Qatar today. The British sprinter easily outclassed German rivals Robert Forster and Heinrich Haussler in the dash for the line on the Doha Corniche at the end of stage six.
'Everybody knew that we were more...
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Thu, 05 Feb 2009 06:23:28 +0000
We met with two of the Astana team doctors this morning and discussed the two clinical studies on Optygen as well as a clinical trial that’s currently being done on PreRace. The test is a 40k tt on elite cyclists. We’ll post the details once the study has been submitted for publication. The doctors both more...
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Thu, 05 Feb 2009 05:40:56 +0000
First Endurance rider Mark Cavendish (Team Columbia-High Road) captured his first victory of the 2009 season on Wednesday when he outsprinted the field on stage four of the tour of Qatar. Cavendish took a convincing win in a stage where strong winds and splits in the bunch meant teamwork played a crucial part in his more...
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Thu, 05 Feb 2009 01:16:39 +0000
Santa Rosa, California ' February 4, 2009 ' Today the Astana Cycling Team announced its support for the Lance Armstrong Foundation's LIVESTRONG Global Cancer Campaign. Team Astana unveiled the 'Ride for LIVESTRONG' website (www.rideforlivestrong.com) - the team's season-long effort to connect cycling fans around the world to the global fight against cancer. Ride for LIVESTRONG is composed of three more...
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Wed, 04 Feb 2009 01:02:54 +0000
DAY 1
We flew into Oakland, California with no snags this morning. For some reason, Delta didn't charge us their usual $175 fee to fly our bikes. We're not sure if there was a reason, but we weren't about to ask. When we found out what rental car we had, we upgraded to a SUV. To more...
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Fri, 30 Jan 2009 04:42:21 +0000
First Endurance is pleased to announce they will be partnering with Team Astana again in 2009. Team Astana will race and train with Optygen, OptygenHP and PreRace and will work with First Endurance on new product development. The first of these new product prototypes will be unveiled to the team at the training camp in Santa more...
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Thu, 29 Jan 2009 20:45:18 +0000
Using the EFS liquid shot jug and flask offers a unmatched flexibility. You can adjust the viscosity (thickness) of each use, by adding water. You can also make a flask with 100, 200, 300 or 400 calories by filling to the appropriate level then topping it off with water. Following each training session, refill your more...
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Thu, 29 Jan 2009 00:21:39 +0000
First Endurance sponsored sprinting sensation Mark Cavendish (Team Columbia-High Road) will start the 2009 season at the Tour of Qatar next Sunday ' and he can't wait.
'It's been quite a while since I raced [in the Tour of Missouri last September, where he won three stages],' Cavendish said. 'I'm in good shape, I've had a more...
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Tue, 27 Jan 2009 01:13:45 +0000
1st Endurance is heading to the Team Astana training camp in Santa Rosa, California from February 1st thru the 5th to work (and ride) with the team and management. We’ll be posting frequent updates, photos, daily riding details, interviews, etc… here. If you have questions for any of the riders or directors on the team, post them on more...
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Sun, 25 Jan 2009 18:14:21 +0000
Carbohydrates for Endurance
Reviewed and Updated by ERB member Bob Seebohar, MS, RD, CSSD, CSCS, Sport Dietitian
Intro: Energy for endurance exercise is fueled primarily by fats and carbohydrates, with carbohydrate utilization increasing as the intensity of the exercise increases. Thus, carbohydrates are crucial to competitive endurance exercise performance. In addition to food based carbohydrates, there are more...
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Sun, 25 Jan 2009 01:27:07 +0000
The 2009 Astana Cycling Team will hold its second training camp in Santa Rosa, California, from February 1st to 10th. On Wednesday, February 4th, select riders and staff will be at the press' disposal (press conference and interviews) in the afternoon. On the morning of the 4th, media will be permitted to attend the morning more...
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Fri, 23 Jan 2009 18:49:06 +0000
First Endurance is proud to announce the 2009 Triathlon Team. All members will be using the entire First Endurance system of products for their training and racing. We have a dynamic collaboration with the First Endurance triathletes which allows our Research and Development team to continue to push the limits of endurance performance. Pro Triathletes more...
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Tue, 20 Jan 2009 15:06:03 +0000
The peanut flavoring found in the EFS peanut butter chocolate chip does not come from Peanut Corp. Furthermore, every lot of First Endurance products come with a Certificate of Analysis. This Certificate tests for active ingredients and also for salmonella. Prior to a single bar ever being sold salmonella tests have been performed offering 100% more...
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Tue, 20 Jan 2009 14:30:03 +0000
First Endurance sponsored rider Andre Greipel (Team Columbia-High Road) can breathe a little easier today after winning his first stage of the 2009 Tour Down Under for his team. After winning four stages and the overall classification at the 2008 edition of the race, and continuing to win throughout the season, Greipel's first aim was more...
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Mon, 19 Jan 2009 22:33:23 +0000
First Endurance is proud to partner with three of the best Ultra Running Teams in the country each with their own unique set of athletes in the world of Ultra Running. First Endurance is proud to supply these teams with great nutrition and to have a relationship with athletes dedicated to running 20 more...
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Mon, 19 Jan 2009 21:18:38 +0000
Pucon, Chile: For the second year in a row, sponsored triathlete Heather Gollnick won the highly coveted first race of the year in Pucon, Chile. Gollnick came from behind and passed USA’s Linsey Corbin in the final kilometer to take the race for the 2nd year in a row. ”I rely on the entire line more...
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Mon, 19 Jan 2009 17:58:00 +0000
January 19, 2009-First Endurance is pleased to announce they will sponsor Team Columbia again in 2009. The team will receive the entire First Endurance product line and will continue to work closely with First Endurance on new product development.
Team Columbia is the number one ranked professional cycling team in the world. They won more races more...
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Mon, 19 Jan 2009 15:50:59 +0000
FIRST ENDURANCE EFS LIQUID SHOT
Team Astana used First Endurance products in their dominating 2008 season, and we recently got ahold of the new EFS Liquid Shot. When we first grabbed it, it seemed like over-kill, until we tried it. Imagine how many gels you go through on a four- to six-hour ride. Three'five maybe' Well, now more...
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Wed, 14 Jan 2009 16:24:47 +0000
We were up at 8:00am for the interview with CNBC. It was absolutely pouring this morning. Had breakfast with the team and then headed up to the team semi-truck for the interview. Rob was interviewed about the team's nutrition and did a great job rolling with all the questions. The interview is supposed to air more...
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Tue, 13 Jan 2009 18:19:54 +0000
Beaver Creek, Colorado: Snowshoe series race #1 with 470 participants saw sponsored athlete Seth Wealing taking 1st place overall by nearly 4:00 minutes!
more...
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Tue, 13 Jan 2009 16:04:39 +0000
We presented to the entire Team Columbia group last night (riders, management, press, etc..). There were a lot of questions during and after the presentation, which is always great. The data Rob showed them on the clinical study that's being done on PreRace blew them away. The study is being done on trained cyclists doing more...
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Mon, 12 Jan 2009 16:21:03 +0000
Day 5-We took our time heading out this am. Woke up around 9:30 and got on the bike at 11:30. It was really windy here today but overall still pretty nice. We did a nice loop today that took about three hours. We rode to two different ports with little traffic.
Had lunch with some of more...
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Sat, 10 Jan 2009 21:28:19 +0000
Today the team was formally introduced to all the media. The talent on Team Columbia is scary. After all the riders were introduced and the new kits and bikes were unveiled, the riders had interviews until lunch. We had lunch with Kanstantsin Sivtsov, Lionel (from Scott), Marco Pinotti, Tristian Hoffman and Morris Possoni. Marco Pinotti more...
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Fri, 09 Jan 2009 21:09:53 +0000
Today we finally got to ride. When we woke up, it was sunny and warm. After breakfast, we headed out with a couple guys and did about 4.5- 5 hours. There is hardly any traffic right now in Mallorca and the scenery is absolutely beautiful. It's easy to see why this is such a popular more...
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Thu, 08 Jan 2009 21:56:25 +0000
It rained all day today here in Mallorca. We got ready to head out at one point, when it started to let off a little, but by the time we were heading out it was a torrential downpour. Unlike the riders on the team, we don’t have to ride in the bad weather.
This afternoon we more...
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Thu, 08 Jan 2009 12:28:49 +0000
Michael Rogers clinched Team Columbia-Highroad’s first victory of the 2009 season when he was crowned Australian time trial champion on Wednesday. Rogers proved to be on top of his game despite the high winds, an arduous 39 kilometre course and a tough challenge from Cameron Meyer, finally just six seconds down on Rogers.
“I knew Cameron more...
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Wed, 07 Jan 2009 16:26:15 +0000
After 18 hours of travel time, we’re now in Mallorca with Team Columbia. Since our flight was late coming into Mallorca, we missed our scheduled pick-up to get to the team hotel. Luckily, we ran into Mark Cavendish at the airport (we weren’t exactly sure where we were staying) and rode with him to the more...
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Sun, 04 Jan 2009 20:52:39 +0000
First Endurance PreRace
Add a scoop of PreRace powder to your energy drink less than an hour before your next trail race for the ultimate kick start. It contains a whopping 200mg of caffeine mixed with other neuro-stimulants to set your brain abuzz, and 3000mg of Taurine (three times the amount in Red Bull), an important more...
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Wed, 31 Dec 2008 16:49:51 +0000
VP of Science and Technology Robert Kunz and VP of Sales and Marketing Mike Fogarty are now on twitter. Follow the First Endurance founders as they interact with the worlds best cyclists, triathletes and runners. The founders will post insider ‘tweets’ and ‘twitpics’ while attending the Columbia Pro Cycling Teams training camp in Mallorca more...
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Tue, 30 Dec 2008 18:00:33 +0000
More and more athletes are testing the effects of a gluten free diet on their health and performance. EFS bars are formulated with high levels of electrolytes, a mix of easily digestible carbohydrates, amino acids and are Gluten FREE. These features make the EFS bar the perfect pre-exercise or during exercise food. Try them today.
more...
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Mon, 29 Dec 2008 19:33:16 +0000
Cycling Utah recently did an in-depth interview with First Endurance to discuss the company history, philosophy, challenges, successes and much, much more. Check it out here: View Article
more...
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Sat, 27 Dec 2008 18:23:00 +0000
1st Endurance is heading to the Team Colombia training camp in Mallorca, Spain from January 6-15 to work (and ride) with the team for ten days. We’ll be posting frequent updates, photos, daily riding details, interviews, etc… here. If you have questions for any of the guys/girls on the team, post them on the blog and we’ll do our more...
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Sun, 14 Dec 2008 17:30:41 +0000
First Endurance EFS Liquid Shot
This lightly sweetened energy concentrate (available only in vanilla flavor) with a creamy consistency is easier to swallow and digest than gel, especially in cold weather when gels tend to thicken. We liked the no-mess closable spout that lets you take as much as needed per workout. Each refillable flask has more...
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Sat, 13 Dec 2008 23:36:09 +0000
From a video shown at the Giro announcement, Lance Armstrong said: “I am very excited to come to Italy to participate in my first Giro and I look forward to a good result. I began my professional career living near Lake Como, but I never competed in the Giro. So, this is a special year more...
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Fri, 12 Dec 2008 23:05:48 +0000
Procycling (Dec 08)
“Many of the First Endurance sponsored riders have been integral to the process of developing the new EFS or (Electrolyte Fuel System) “liquid shot”- a gel-like drink for competition use that packs a huge 400 calories and more than 1,500mg of electrolytes into just 130ml. I cracked open a bottle for a bit more...
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Wed, 03 Dec 2008 15:07:57 +0000
By Shawn Dolan PhD, RD, CSSD
What is gluten'
Gluten is a storage protein in wheat, rye, barley, triticale (cross between wheat and rye), and possibly oats. Gluten consists of two proteins gliadin and glutenin. Gluten is formed when dough is made from the kneading process of flour and water.
Why do people eliminate gluten from their diet'
There more...
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Mon, 01 Dec 2008 23:09:24 +0000
Lance Armstrong announced Monday that he intends to compete in the 2009 Tour de France. Armstrong is currently at the team Astana training camp on Tenerife in the Canary Islands. More information will be posted shortly.
more...
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Sat, 29 Nov 2008 18:20:18 +0000
Tomorrow, Alberto Contador will arrive in Tenerife and begin to prepare for a new season with Team Astaná. Contador has has a smooth recovery from his deviated septum operation last Monday. The first few days of camp he will focus his activities in the gym and hopes to join the team for a training ride more...
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Sat, 29 Nov 2008 02:18:23 +0000
By Cathy Mehl
We checked in with Barbara Van Maeldergem as she makes the final arrangements for the start of Sunday’s first team camp. Hard at work as usual, Barbara shared the process she’s gone through to get the team in the right place at the right time.
Cathy: How long have you been working on the more...
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Tue, 25 Nov 2008 03:08:07 +0000
Hello Sean! We haven't talked for awhile. Let's look back at the 2008 season. For you, what was the highlight of the season'
There are a few that spring to mind. First is working with Andreas Kloden. He's a true pro.
Also the return to form of Jani Brajkovic. It has been a while since he had more...
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Fri, 21 Nov 2008 22:57:14 +0000
Price: $21.95
Web site: www.firstendurance.com
First Endurance, the makers of Ultragen and Optygen, also make an unbeatable electrolyte mix. Electrolyte Fuel System (EFS) is packed with all of the right ingredients to provide lasting energy during endurance events.
The bottom line: EFS provides 1,000mg per serving of all five of the essential electrolytes, eliminating the need for additional electrolyte supplements. more...
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Tue, 18 Nov 2008 21:41:02 +0000
Two years in development, the EFS Liquid Shot represents the latest collaboration between First Endurance, consumers like you and the most demanding cyclists in the world. From the state-of-the-art formula down to the eco-friendly packaging, the EFS Liquid Shot is packed with the latest and greatest from First Endurance. Called a liquid shot because it more...
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Sun, 16 Nov 2008 23:53:17 +0000
This is one six-pack you want to knock back when behind the bars. If you’re riding all day. Literally. First Endurance is building on the success of their drinks and bar with this “gel,” the EFS Liquid Shot. We put quotes around gel because there are no gelling agents in the liquid. Since you probably more...
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Sun, 16 Nov 2008 01:25:22 +0000
Yaroslav Popovych, a top ten Tour de France and Giro d'Italia finisher, has signed a two-year agreement with the Astana Cycling Team. Starting in January 2009, the Ukrainian cyclist will join Johan Bruyneel's team, which already includes top Grand Tour riders Lance Armstrong, Alberto Contador, Levi Leipheimer and Andreas Klöden.
Popovych (Drogobych - January 4th, 1980), more...
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Thu, 13 Nov 2008 15:08:21 +0000
World Cycling Productions talks to First Endurance VP Of Science and Technology, Robert Kunz about First Endurance and how world-class cyclists like Levi Leipheimer, Alberto Contador, Dave Zabriskie and others use the products and how amateur bike racers can benefit by using First Endurance. The new EFS Liquid Shot is highlighted. 4-time Tour de France more...
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Wed, 05 Nov 2008 01:29:34 +0000
Team Astana is wasting no time in the off season resting up and taking holiday. This week three of the team leaders travel to San Diego, California, USA to carry out testing in the wind tunnel. Lance Armstrong, Alberto Contador and Levi Leipheimer will each spend time in the tunnel perfecting their positions with the more...
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Fri, 31 Oct 2008 15:41:10 +0000
Included in Interbike 2008 Best of Show Category
It's a brave new world in caloric intake and First Endurance is coming on strong with the 400-calorie shot (don't call it a gel), which also has a massive 1,500mg of electrolytes and 1,000mg of amino acids. The fact that it doesn't have gelling agents and it doesn't more...
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Thu, 30 Oct 2008 23:17:24 +0000
“This is a different shot. This puppy delivers a potent 400 calories including 1500mg of electrolytes, 1000mg of amino acids all delivered from a 100% recyclable, resealable flask. Unlike most gels on the market, this one has no gel agents so your digestion will stay normal and absorption will be fairly rapid. On top of more...
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Wed, 29 Oct 2008 20:07:46 +0000
Doctors and Trainers are finding more and more of their athletes’ low energy levels potentially tied to low ferretin (low iron) status. Multi-V is formulated with Ferrochel Iron ®, a highly bio-available source of iron which is non-toxic and does not affect the absorption of minerals like other iron sources do. In addition, this unique and very effective more...
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Mon, 27 Oct 2008 22:25:33 +0000
By Kris Walker MD
Ultra-endurance events, defined as events that last over 5 to 6 hours, are increasing in number and popularity. These include 24 hour mountain bike races, ironman and half-ironman length triathlons, 100 mile trail runs and mountain bike races, and even multi-day events. These competitions are challenging even to finish and require specific more...
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Fri, 24 Oct 2008 15:51:48 +0000
Use the link below to see how EFS Liquid Shot stacks up against other popular gels. We would love to hear your comments on this review.
Energy Gel Review
more...
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Thu, 23 Oct 2008 17:10:51 +0000
The 2007 Tour winner Alberto Contador, Team Manager Johan Bruyneel and Team Director Alain Gallopin attended the official presentation of the route of the Tour de France 2009 in Paris on Wednesday and offered their reactions to the parcours for next year's race:
Alberto Contador: 'Just like every year, it looks like a Tour for a more...
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Wed, 22 Oct 2008 17:51:49 +0000
Q: What is EFS Liquid Shot' A: EFS LS (liquid shot) is a new energy product that provides endurance athletes with the nutrients they need to fuel working muscles and increase endurance during exercise. The EFS formula utilizes the latest clinical research on endurance nutrition and input from some of the best endurance athletes in more...
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Wed, 22 Oct 2008 15:07:00 +0000
The team at First Endurance designed PreRace with their top athletes in mind. 'I don't drink coffee so when I take PreRace, I really feel it; it's a huge boost,' says Levi Leiphemer, who started using PreRace before the 2007 Tour de France. 'I find even a half a scoop is enough for me.”
Developed to more...
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Sat, 18 Oct 2008 22:47:09 +0000
by Cathy Mehl
Team Astana brought the dynamic-duo of Chris Horner and Jani Brajkovic to race in the 102nd Giro di Lombardia Saturday, backed by a strong team of riders looking to do something special late in the season. While Horner made all the right moves throughout the day, it was Brajkovic who took over in the closing kilometers in more...
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Wed, 15 Oct 2008 02:00:45 +0000
As Lance Armstrong fine-tunes his race schedule for 2009 we’ll try to keep you updated on his plans. Last week the UCI gave him permission to start the Tour Down Under in January and he had previously announced his participation in February’s Amgen Tour of California. Now Lance has accepted the offer by Giro d’Italia more...
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Mon, 06 Oct 2008 22:49:56 +0000
Sponsored Triathlete’s Sarah Haskins and Laura Bennett take 2nd and 5th in the Women’s field.
For the second straight year, Greg Bennett won the Toyota U.S. Open Triathlon and in doing so claimed his second consecutive Life Time Fitness Triathlon Series Toyota Cup.
Bennett's top time of 1:46:52 earned him a $120,000 payday, $60,000 for the Toyota more...
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Mon, 06 Oct 2008 19:44:39 +0000
INCLINE VILLAGE, NV ' Inspired by 5-time XTERRA USA Champ and now cancer-stricken athlete Jamie Whitmore - First Endurance sponsored athletes Seth Wealing and Josiah Middaugh charged to a 2nd and 3rd place finish on the demanding Xterra Lake Tahoe course.
The 32-year-old Whitmore, affectionately known as 'J-Dawg', dominated in Tahoe ' winning five of more...
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Thu, 02 Oct 2008 20:10:34 +0000
While the riders are finishing their last races of a very successful 2008 season, the Astana Cycling Team Management is beginning to focus on 2009. Johan Bruyneel took some time to answer questions about the 2009 season, including the arrival of the seven-time Tour de France Champion.
The World Championships do not involve the teams, yet more...
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Thu, 02 Oct 2008 15:23:06 +0000
By Kris Walker MD
There are a multitude of energy bars on the market and you may be wondering, “How do I choose between them all'” The answer depends on what you are using the bar for. You can use a bar for a meal replacement or snack, energy boost before working out, calorie replacement during more...
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Thu, 02 Oct 2008 14:44:06 +0000
by Robert Kunz MS
Every ingredient and component of Ultragen is engineered to be absorbed within the critical thirty-minute glycogen window. Unlike whey protein concentrate or soy protein, Ultragen’s hydrolyzed and isolate whey proteins are very small di and tri-peptide molecules that get absorbed quickly. The carbohydrates come exclusively from the highest glycemic sugar available-glucose, which more...
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Tue, 30 Sep 2008 23:29:53 +0000
A study done by Dr. Andrew Creer (2007 South Dakota State University) showed Optygen reduces cortisol levels (the primary stress hormone) by 26%. Researchers concluded that Optygen is beneficial for trained athletes undergoing high training volumes because it decreases baseline stress and improves training sessions. Cortisol is a catabolic (breakdown) hormone that the body produces when under stress, more...
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Tue, 30 Sep 2008 14:01:44 +0000
First Endurance rider Bert Grabsch (Team Colombia) gave the team its first rainbow jersey at the world road race championships in Varese, Italy on Thursday, winning the Elite men's time trial with a perfect ride.
The 43.7km course around Lake Varese really suited his powerful and aggressive style. He set a time of 52:01, at an impressive average more...
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Thu, 25 Sep 2008 02:38:55 +0000
Astana Cycling Team General Manager Johan Bruyneel has confirmed Lance Armstrong's announcement to make his professional cycling comeback with Team Astana. Armstrong, who retired in 2005 after recording history with his seventh Tour de France title (all with Bruyneel), has devoted the last three years to the fight against cancer, an illness which temporarily halted more...
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Mon, 22 Sep 2008 18:59:09 +0000
Julie Swail-Ertel, Sarah Haskins and Laura Bennett finished 1st, 2nd and 4th respectively at the USAT National Championships Saturday in Hagg Lake, Oregon.
Ertel, the USA Triathlon defending champion, 2007 Pan Am Games gold medalist, Tuscaloosa Olympic Trials winner and 2008 Olympian, took her second elite national championship by 10 seconds over 2008 ITU World Championship more...
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Sun, 21 Sep 2008 19:44:25 +0000
First Endurance sponsored rider Alberto Contador lived up to expectations by winning the 63rd Vuelta d’España. The 25-year-old Astana Cycling Team rider is the first Spanish rider in history to win the three Grand Tours. Contador already won the 2007 Tour de France and the 2008 Giro d’Italia and equals Jacques Anquetil, Felice Gimondi, Eddy more...
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Sat, 20 Sep 2008 23:21:44 +0000
Astana Cycling Team scored again in the Vuelta today. Levi Leipheimer was the fastest rider in the 20th Stage of the Tour of Spain, an individual climb time trial to Alto de Navacerrada (17.1 K). This was Leipheimer’s 2nd stage victory in the Vuelta and his 8th win of the season.
Alberto Contador finished second more...
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Fri, 19 Sep 2008 22:09:35 +0000
First Endurance riders Alberto Contador (Astana) and Levi Leipheimer (Astana) are now in the home stretch of the 63rd edition of the Vuelta a España. With only two days remaining in the three-week grand tour, Alberto is first overall while Levi is in second overall. So far, Levi and Alberto have both won two stages.
Contador more...
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Thu, 18 Sep 2008 15:24:46 +0000
Team Colombia riders Mark Cavendish and Craig Lewis will be at First Endurance Interbike booth on Thursday at 3:00pm. Mark will be signing a limited edition First Endurance poster. To make sure you get one, be there early.
Booth number: 339
more...
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Thu, 18 Sep 2008 13:24:05 +0000
In impressive fashion, First Endurance rider Alberto Contador (Astana) won the Tour of Spain's 13th stage, a mountaintop finish to Spain's most feared climb, the Alto de l'Angliru (12.2 k long with regions of 23 percent gradients). With his win, Contador captured the gold leader's jersey and now leads the race by 1 minute and more...
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Sat, 06 Sep 2008 21:59:49 +0000
The First Endurance sponsored Columbia Team stayed in full control on the final day of racing in the Tour of Germany, taking both the top two places on the stage and on the overall classification. After moving into the lead with a victory on stage one, Linus Gerdemann triumphed overall, with teammate Thomas Lovkvist in more...
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Sat, 06 Sep 2008 00:50:48 +0000
Tough weather conditions couldn’t prevent First Endurance rider Ina-Yoko Teutenberg (Colombia) from sprinting to victory in stage four of the Ladies Tour of Holland. At the end of the 85 kilometre stage from Dedemsvaart to Hardenberg, Teutenberg scorched to her second win - and Columbia's third - in four days.
'The weather was not pleasant - more...
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Fri, 05 Sep 2008 20:36:33 +0000
By Jeff Rocco, M.D.
Bob Seebohar has discussed the importance of Post-Workout Nutrition in an earlier Coaches' Corner. The discussion of post-workout nutrition continues with a breakdown of the components of 7 popular recovery drinks and some key points to consider when choosing your recovery drink.
Recovery Drink Comparison Chart
Athletes train with the purpose of improving performance. more...
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Wed, 03 Sep 2008 17:52:21 +0000
First Endurance Rider Levi Leipheimer (Astana) won the individual time trial at the Vuelta today and has now moved into the gold leader’s jersey, the first Grand Tour leader's jersey of his career. Sylvain Chavanel (Cofidis) finished second, 12 seconds behind and Manuel Quinziato (Liquigas) third, 33 seconds behind the stage winner. Leipheimer's teammate Alberto Contador more...
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Wed, 03 Sep 2008 15:25:47 +0000
Stage four of the Tour of Germany on Tuesday saw First Endurance fastman Andre Greipel (Team Colombia) outgun Australian Robbie McEwen and German Robert Forster for his twelfth victory of the season. A bunch sprint on the stage from Wiesloch to Mainz only became a certainty with six kilometres to go when Frenchman Thomas Voeckler more...
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Mon, 01 Sep 2008 15:28:09 +0000
First Endurance rider Marco Pinotti (Team Colombia) outgunned the opposition for a hard-fought overall win in the Tour of Ireland on Sunday, while teammate Frantisek Rabon provided the icing on the cake with a victory on the final stage. Rabon's victory was Columbia's fourth stage out of a possible five - following Mark Cavendish's hat more...
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Sun, 31 Aug 2008 19:07:52 +0000
Alberto Contador, after finishing in twentieth position at the first on-line stage of the Tour of Spain, commented that it had been a day “with more nerves than expected', perhaps because of the dangerous finish with possibility to lose time.'
“With 40 kilometers to go tensions heightened, Liquigas was trying to control and many others vying more...
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Sat, 30 Aug 2008 21:47:08 +0000
Alberto Contador after the Team Time Trial / Alberto Contador después la contrarreloj por equipos
'The time differences are small and not so important'
Alberto Contador crossed the finish line as first rider of the Astana Team, losing 14 seconds to the winner of the first stage. The differences, in his opinion, are not significant.
”This first stage more...
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Sat, 30 Aug 2008 20:41:49 +0000
First Endurance riders swept the podium today at the Tour of Germany today and are now first, second and third overall on general classification. Linus Gerdemann and Thomas Lovkvist (both Team Colombia) soared to the top two places in both stage one and the provisional overall and Jani Brajkovic (Astana) rounded out the podium more...
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Sat, 30 Aug 2008 20:03:17 +0000
(Courtesy cyclingnews.com) A new course and a season of injury stood in front of Dave Zabriskie (Garmin-Chipotle) as he tried to defend his time trial national championship in Greenville. Despite having an off-year, he targeted this race as a way to prove he is still the fastest ' both to himself and to everyone else. more...
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Sat, 30 Aug 2008 01:41:38 +0000
(Courtesy cyclingnews.com)
First Endurance rider Mark Cavendish (Team Colombia) took his third straight win in the Tour of Ireland, this time taking the 201km stage from Ballinrobe to Gallaway. The win was the Manx-man’s 16th of the season, his 15th sprint win on the road, and 25th professional victory. This, along with four Tour de France more...
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Fri, 29 Aug 2008 00:42:04 +0000
First Endurance is proud to introduce the highly anticipated EFS Liquid Shot at Interbike on September 23, 2008. The EFS Liquid Shot has been in development for two years and is the result of collaboration between First Endurance athletes, customers, retailers, and the First Endurance Research and Development team.
UNLIKE ANYTHING ELSE
'The EFS Liquid Shot is more...
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Thu, 28 Aug 2008 22:12:55 +0000
Reviewed and Updated by ERB member Shawn Dolan, PhD, RD, CSSD: Professor in the Kinesiology Department at California State University, Long Beach.
Introduction: Electrolytes, the mineral salts that conduct the electrical energy of the body, perform a cellular balancing act by allowing nutrients into the cell, while helping to remove waste products. Certain elements, such as more...
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Thu, 28 Aug 2008 20:24:26 +0000
First Endurance rider Mark Cavendish (Team Colombia) made his return to road racing at the Tour of Ireland on Wednesday and immediately won again and also pulled on the race leader's yellow jersey.
Cavendish has not raced since retiring from the Tour de France but showed he has not lost his natural high speed sprint. He more...
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Thu, 28 Aug 2008 15:05:00 +0000
Eating a Gluten FREE diet has become a hot topic lately even for those athletes who are not gluten intolerant or been clinically diagnosed with celiac disease. Gluten, a protein found in rye, wheat and barley, is a common ingredient in many of the foods we eat. Many athletes have found that gluten causes more...
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Tue, 26 Aug 2008 19:07:38 +0000
The First Endurance sponsored Team Columbia has secured victory in the individual and team standings in the women's World Cup competition with one race still to ride after yet another impressive performance in the GP Plouay in France. Germany's Judith Arndt finished fourth in the GP Plouay won by Fabiana Luperini ahead of Team Columbia's more...
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Tue, 26 Aug 2008 18:52:21 +0000
First Endurance rider Edvald Boasson Hagen (Team Colombia) won stage 6 of the Eneco Tour today while another First Endurance rider Andre Greipel (also Team Colombia) retained the overall race lead. Colombia is also leading the Team Classification.
A nine-rider breakaway looked set to fight out the finish but Team Columbia did a lot of work more...
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Mon, 25 Aug 2008 17:33:26 +0000
Astana Cycling Team General Manager Johan Bruyneel and Sports Director Alain Gallopin announced the nine riders who will participate in the Tour of Spain, starting this Saturday, August 30th, in Granada. The nine riders are: Assan Bazayev, Alberto Contador, Andreas Klöden, Levi Leipheimer, Dmitriy Muravyev, Benjamín Noval, Sérgio Paulinho, José Luis Rubiera and Tomas Vaitkus.
more...
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Mon, 25 Aug 2008 02:40:45 +0000
Team Columbia took first and second in the overall classification at the Eneco Tour today thanks to some intelligent race tactics. Germany's Andre Greipel switched from being a sprinter to an attacker as the race climbed some of the famous hills of Flanders and picked up enough time bonus seconds to take the overall lead more...
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Sun, 24 Aug 2008 18:55:58 +0000
Astana Cycling Team ready for the Tour of Spain.
First Endurance rider Levi Leipheimer won the 31st Clásica Internacional a los Puertos de Guadarrama, a preparatory race for the Tour of Spain, which starts next Saturday in Granada. Leipheimer won after a solo effort of 20 kilometers. The Olympic time-trial bronze medalist had an advantage of more...
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Fri, 22 Aug 2008 19:54:22 +0000
First Endurance rider Bradley Wiggins has secured his second gold of the Beijing Olympics in the team pursuit event, with Great Britain seeing off Denmark and New Zealand. The remarkable acheivement for Wiggins - who rides for Team Columbia when not in GB colours - came just 48 hours after taking his second straight gold more...
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Fri, 22 Aug 2008 19:50:16 +0000
The First Endurance sponsored Team Columbia continued its long run of success in 2008, with Germany’s Andre Greipel winning stage two of the Eneco Tour today. Greipel beat Argentina’s Juan Jose Haedo (CSC-Saxo Bank) and compatriot Robert Forster(Gerolsteiner) in a rain-soaked sprint finish in Nieuwegein, in the north of the Netherlands. Kenny Van Hummel (Skil-Shimano) was more...
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Wed, 20 Aug 2008 22:23:49 +0000
First Endurance rider Linus Gerdemann (Team Colombia) won the Coppa Agostoni race today in Italy with an aggressive performance. Gerdemann, who’s still building up his form after breaking his femur and damaging knee ligaments in a crash in March, beat Italy's Leonardo Bertagnolli (Liquigas) and Austrian national champion Christian Pfannberger (Barloworld) to take the prestigious Italian summer more...
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Tue, 19 Aug 2008 01:59:31 +0000
First Endurance rider Tom Zirbel (Bissell Cycling Team) did what he does best on the final stage of the Tour of Utah when he turned in the screaming time of 13:’50” in the 7-mile individual time trial. He beat second place, Brent Bookwalter (BMC) by 9 seconds. The banked turns on the speedway added a technical element more...
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Sun, 17 Aug 2008 22:28:00 +0000
24 year old First Endurance rider Luise Keller (Team Columbia) successfully defended the leaders jersey at Route de France today to achieve her first career tour victory.
After taking the lead on stage 3 with an impressive solo attack during the hilly stage to Les Settons, Keller extended her lead with a dominating performance in more...
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Sun, 17 Aug 2008 22:21:59 +0000
First Endurance athletes continue to shine in the Beijing Olympics. Bradley Wiggins (Great Britian/Team Colombia) won the men’s 4000m Individual Pursuit. Wiggins fulfilled all expectations by netting the gold medal in the Beijing Olympic Games individual pursuit on Saturday.
24 hours after setting a new Olympic record during the qualifying round, Wiggins took his first Olympic more...
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Sat, 16 Aug 2008 16:04:56 +0000
First Endurance riders took their fourth stage win at Route de France on Friday with Ina-Yoko Teutenberg and Kim Anderson (both on Team Colombia) placing first and second in stage five.
With First Endurance rider Luise Keller (Team Colombia) currently in the overall race lead, the team spent the day covering attacks to protect the jersey. more...
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Fri, 15 Aug 2008 14:38:39 +0000
Beijing: Jason Lezak who saved Michael Phelps chance for eight gold medals finally got an individual medal for himself. The hero of a the race of the Games, made good on the feeling that 'has been eating' at him for four years ' an individual Olympic medal. Lezak, who admitted that physically the relay 'took more...
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Fri, 15 Aug 2008 00:35:32 +0000
Two days after her team-mate Ina-Yoko Teutenberg held the yellow jersey in Route de France, the young First Endurance sponsored German Champion Luise Keller attacked her way to victory in Les Settons taking the stage win and bringing the yellow jersey back into the team.
Keller used the second major climb of the day to make more...
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Thu, 14 Aug 2008 00:29:35 +0000
First Endurance rider Levi Leipheimer (Astana) captured the Bronze Medal in the Individual Time Trial event at the Olympic Games in Beijing. ”I wished I had gone stronger earlier in the race. I knew I was behind Contador by a few seconds in the last lap,” said Leipheimer, 34 years old. “Gold, silver, bronze ' more...
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Wed, 13 Aug 2008 22:37:43 +0000
First Endurance rider Linus Gerdemann (Team Colombia) took overall victory in the four-day Tour de L'Ain stage race on today, proving that he is back to his best after breaking his femur and damaging knee ligaments in March.
Gerdemann had to miss the most of the first part of the season and the Tour de France more...
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Wed, 13 Aug 2008 02:47:09 +0000
The First Endurance sponsored Team Columbia absolutely dominated the third day of racing at the Tour de L'Ain stage race in France today by winning both stages and taking the leader's jersey.
Germany's Linus Gerdemann proved he is back to his best by winning the short morning road stage. He broke away with David Moncoutie and Stephane Goubert more...
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Mon, 11 Aug 2008 14:18:01 +0000
Beijing: Sponsored swimmer Jason Lezak anchored the men’s 4×100 meter relay bringing home the Gold medal in World Record Time. The USA men’s team made up of Michael Phelps, Garret Weber-Gale, Cullen Jones and Lezak shattered the previous World Record by nearly four seconds. With World Record holder Alain Bernard as the anchor, the French more...
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Sun, 10 Aug 2008 18:59:41 +0000
First Endurance rider Ina-Yoko Teutenberg (Team Colombia) won the opening prologue of La Route de France Sunday clocking the fastest time in the 3.2km prologue in the town of Dijon. Teutensberg's time of 4min 33 seconds now puts her in the lead by one second over Lotto Belisol rider Grace Verbeke and three seconds to Edwige more...
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Sun, 10 Aug 2008 01:13:46 +0000
First Endurance rider Davide Rebellin (Gerolsteiner) took the Silver Medal today in the men’s 245 kilomenter Olympic Road Race.
“Today is my birthday so it’s a special moment,” said second placed Davide Rebellin. “It’s great to be on the Olympic podium; I would have like to have won of course, and I’ve had a lot of more...
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Sat, 09 Aug 2008 00:38:52 +0000
Twenty-eight First Endurance riders, will be taking part in the 2008 Olympic Games this August.' Some such as Bradley Wiggins of Great Britain and Judith Arndt of Germany are already medal winners in the Olympics, others like Michael Barry - a participant in the 1996 Games in Atlanta - will be racing in their third Olympics more...
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Wed, 06 Aug 2008 06:43:21 +0000
Post-workout or recovery nutrition' The terms have been somewhat interchangeable among athletes and there is a distinct difference which is important to know.
Recovery nutrition, often thought of as the 'window of opportunity' in the first 30-60 minutes following a workout includes everything but this time period. 'Recovery nutrition begins before a training session starts'. Think more...
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Sat, 02 Aug 2008 23:59:02 +0000
First Endurance rider Tom Zirbel (Bissell) topped the podium today in the 4.5 mile prologue in the Tour of Elk Grove by beating First Endurance rider Chris Horner (Astana) by 3.21 seconds.
Results
1 Tom Zirbel (Bissell Pro Cycling Team) more...
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Sat, 02 Aug 2008 00:20:17 +0000
Iron is one of the most abundant mineral on earth and is essential to normal human physiology. About 2/3 of the body's iron is found in hemoglobin, the protein in red blood cells that carries oxygen to cells. An adequate supply of iron is necessary for the body to produce hemoglobin and red blood cells. more...
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Fri, 01 Aug 2008 02:41:29 +0000
First Endurance riders had amazing results in the 2008 edition of the Tour de France. The most incredible statistic for the riders is that they won 7 out of 21 of the stages, one-third of all the stages!
Here’s a recap of the results (for detailed results, check out the daily postings on the First Endurance blog)
-Mark more...
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Thu, 31 Jul 2008 19:01:16 +0000
The antioxidant profile in Endurance MultiV is unmatched. ORAC-Oxygen Radical Absorbance Capacity testing is recognized as the 'Gold Standard' for measuring antioxidant protection against oxidative damage. This new testing method allows nutrients to be qualified in their antioxidant capacity with a number. Endurance MultiV, which has the highest possible ORAC score, is one of the more...
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Thu, 31 Jul 2008 18:48:15 +0000
If you just finished a race, and you're going out for pizza do you still need a post-exercise drink right there at the finish line' Does it matter that you wait till later for the pizza' Or should you have a post-exercise drink now' Don't answer that question yet. Here's some information for you to more...
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Wed, 30 Jul 2008 21:29:17 +0000
First Endurance Russian Champion Sergey Ivanov (Astana) took the overall victory in the Tour de Wallonie (Belgium). The Tour de Wallonie is the seventh overall stage race victory for Astana (so far) in 2008.
Sergey Ivanov finished third in the last stage behind Patrice Halgand (Crédit Agricole) and Rik Verbrugghe (Cofidis). The three riders escaped more...
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Wed, 30 Jul 2008 18:58:55 +0000
Track Real-Time Progress Online at whereskarl.com
PARK CITY, Utah, Jul 30, 2008 (BUSINESS WIRE) — At 5 a.m. on Aug. 5, 2008, at Mt. Katahdin, Maine, First Endurance athlete Karl Meltzer will begin his attempt to break the Appalachian Trail through-run speed record. To be successful, he must run 2,174 miles in 47 days - an more...
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Tue, 29 Jul 2008 13:46:59 +0000
Our philosophy at First Endurance has always been to fully understand our customers. This is why we race cycling races and triathlons so often. Because we also market our products to ultra runners, I felt inclined to jump in and give it a go. I knew I could run 50K since I have done more...
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Mon, 28 Jul 2008 02:59:39 +0000
Check out the store, stocked with all the team gear you’ve been waiting for. You’ll find riding kits, hats, caps, t-shirts and two very special items: a Maglia Rosa with the TEAM ASTANA logo on both the front and the back! This jersey is produced by Santini SMS, the official jersey supplier of the Giro more...
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Sat, 26 Jul 2008 20:56:44 +0000
With one stage left in the 2008 edition of the Tour de France, First Endurance rider Bernhard Kohl is set to finish in third place overall and the leader in the Mountain Classification points. Kohl, who’s in the polka dot jersey of the overall best climber, rode a solid time trial to hold onto the more...
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Sat, 26 Jul 2008 20:40:08 +0000
(Courtesy cyclingnews.com)
First Endurance rider Schumacher (Gerolsteiner) took home his second stage win against the clock of this year’s Tour after the stage four test in Cholet. The Gerolsteiner rider beat world time trial champion Fabian Cancellara by 21 seconds. Vande Velde was the best of the GC contenders, coming fourth behind Team Columbia’s Kim Kirchen.
Schumacher more...
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Fri, 25 Jul 2008 20:40:11 +0000
First Endurance sprinter Andrei Greipel (Team Colombia) took a tough win on Friday's stage three of the Tour of Saxony - simultaneously bouncing back into the race’s overall lead. Greipel's tenth win of the season came after three laps of a challenging finish circuit in the city of Frohburg, Germany and at the end of more...
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Fri, 25 Jul 2008 18:07:57 +0000
(Courtesy of Aspen Times Newspaper)
First Endurance Research Board member Bob Seebohar paced in his hotel room. His hands were sweating ' it wasn't because of Iowa's summer heat.
In the days before June 22's Hy-Vee World Cup triathlon in Des Moines, Seebohar, a former Aspen resident and personal coach for U.S. First Endurance triathlete Sarah Haskins more...
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Thu, 24 Jul 2008 20:05:12 +0000
A powerful acceleration gave First Endurance rider Marcus Burghardt (Team Colombia) his first victory of the 2008 season and Columbia's fifth stage win in the 2008 Tour de France. At the end of a long break, the German comfortably outpowered Spaniard Carlos Barredo in a two-way battle for a convincing stage victory at St. Etienne. more...
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Thu, 24 Jul 2008 19:57:25 +0000
First Endurance fastman Andrei Greipel (Team Colombia) blasted to victory in stage one of the Tour of Saxony from Dresden to Niesky yesterday. The German took win number nine of the season in a bunch sprint at the end of the 188 kilometer stage- a victory which has him into the overall lead of the five-day race.
“This more...
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Tue, 22 Jul 2008 23:09:18 +0000
First Endurance sponsored rider Bernhard Kohl (Gerolsteiner) successfully defended his 2nd place overall and the Polka Dot jersey today in the epic 157 km climbing stage today from Cuneo to Jausiers. Kohl remains only seven seconds away from the yellow jersey and leads his team mate Sebastian Lang (Gerolsteiner) by 15 points in the mountain classification.
General classification after more...
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Mon, 21 Jul 2008 20:08:40 +0000
First Endurance triathlete Greg Bennett won his 4th title at the NYC Triathlon on Sunday, July 20. This win marks Greg’s 8th victory in the Lifetime Series since it began in 2006.
“Greg uses a serving of EFS and PreRace mixed together prior to the start of the race.” explains Robert Kunz VP of Science & more...
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Sun, 20 Jul 2008 22:12:57 +0000
First Endurance rider Bernhard Kohl (Gerolsteiner) moved into second place in the
Tour de France today and is only seven seconds away from the yellow jersey. Kohl,
who's been sponsored by First Endurance since 2003, also moved into the Polka Dot
jersey as the best mountain climber after placing fifth on today's epic climbing stage.
General classification after stage 15
1 more...
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Fri, 18 Jul 2008 19:08:01 +0000
A baking hot day in southern France saw First Endruance rider Mark Cavendish (Team Colombia) scorch to a fourth stage win in the Tour de France today. Despite temperatures of over thirty degrees centigrade, the Columbia pro powered across the line more than two bike lengths clear of Australian Robbie McEwen and Romain Feillu of more...
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Fri, 18 Jul 2008 00:50:29 +0000
First Endurance rider Mark Cavendish (Team Colombia) blasted to his third stage win in the Tour on Thursday, a victory which confirms his overwhelming superiority in the race's bunch sprints. For Cavendish stage 12's win at Narbonne was his tenth road win of the season, and Columbia's 50th for their men's team in 2008.
'It makes more...
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Wed, 16 Jul 2008 18:57:08 +0000
Geneva, Ny: In the women’s ITU held in Geneva, Ny, two Olympians pulled a one-two punch: Ertel, 35, of Irvine, Calif., coming in at 2:04.52, and Kathy Tremblay, 26, of Quebec, at 2:07:02. The two left the water in a pack of five athletes, each exiting at times between 20:11 and 20:15; four of the more...
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Mon, 14 Jul 2008 22:36:47 +0000
More than ten years after his first stage victories in the Cascade Cycling Classic (1996, 1997) First Endurance rider Levi Leipheimer (Astana) claimed the overall victory in the five-day-race in Central Oregon. Not present in the Tour the France, the USA road champion, was delighted to wear a yellow jersey, the one from the longest consecutively run more...
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Sun, 13 Jul 2008 20:06:57 +0000
Pau, France, 13 July 2008 - The first day in the mountains ended well for Team Columbia with Kim Kirchen finishing safely in the bunch and retaining the overall race lead for another day. Kim not only kept the yellow Jersey today, he also took back the green jersey too. After a week of relatively flat stages, more...
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Sun, 13 Jul 2008 19:59:26 +0000
Desio, Italy, 13 July 2008 - First Endurance rider Ina-Yoko Teutenberg (Team Colombia) won the final stage of the Giro d'Italia Femminile today finishing the ten day tour with four stage wins and the Points Jersey. 'I think this week was something that happens once in a lifetime,' said Teutenberg. 'I've never won four stages in more...
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Sat, 12 Jul 2008 20:05:08 +0000
Toulouse, France, 12 July 2008 - A torrential downpour could not stop First Endurance rider Mark Cavendish (Colombia) from clinching a powerful bunch sprint win in the Tour de France on Saturday, with Team Columbia team-mate Gerald Ciolek in second.
For the 23-year-old Cavendish, his Toulouse stage win was his second victory in five days racing on more...
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Sat, 12 Jul 2008 19:59:00 +0000
First Endurance riders powered to the top two places in the Tour of Austria's crucial time trial on Saturday thanks to German Bert Grabsch (Team Colombia) and Norwegian Edvald Boassen Hagen (Team Colombia). In the 26 kilometre time trial in Podersdorf, Grabsch finished 43 seconds ahead of his team- mate Boassen Hagen and 45 ahead more...
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Thu, 10 Jul 2008 21:34:32 +0000
Yesterday, First Endurance rider Stephan Shumacher (Gerolsteiner) had the Yellow jersey in the Tour de France. Stephan crashed 1k from the finish today but was not awarded the same finishing time as the rest of the group he was in. As a result, First Endurance rider Kim Kirchen (who put in another amazing ride in more...
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Wed, 09 Jul 2008 21:04:02 +0000
First Endurance riders continue to dominate at the Tour de France. Today, sponsored rider Mark Cavendish (Team Colombia) blasted to a first stage win in the Tour de France on today's stage from Cholet to Chateauroux. The 23-year-old Briton finished over a bike length ahead of three-times World Champion Oscar Freire of Spain, with German more...
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Tue, 08 Jul 2008 21:58:59 +0000
First Endurance rider Stefan Schumacher (Gerolsteiner) bettered the cream of the time trialing crop to capture the 29.5-kilometre Tour de France stage around Cholet and move into the race leader’s maillot jaune. The 26 year-old Gerolsteiner rider recorded a time of 35′44″ that stood against the hammering of First Endurance rider Kim Kirchen (Colombia) ' second more...
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Tue, 08 Jul 2008 21:38:15 +0000
Cholet, France, 8 July 2008 - In another good day for First Endurance riders, Kim Kirchen (Colombia) put in an excellent performance in the Individual Time Trial to place second and retain the green Points Jersey, whilst teammate Thomas Lövkvist had the ride of his life to finish with the white Young Riders jersey.
Kirchen was more...
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Tue, 08 Jul 2008 21:30:24 +0000
Altedo Malalbergo, France, 8 July 2008 - In their first tour in the new Columbia colours, the First Endurance sponsored Team Columbia women's team has won three consecutive races in the Giro d'Italia Femminile this week. Sprinter Ina-Yoko Teutenberg took out the first three stages in bunch sprints, earning the leader's maglia rosa. Teutenberg now more...
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Tue, 08 Jul 2008 17:34:19 +0000
Special Offer 2 FREE Water Bottles For Team Members
Note: You must be signed up as a Team FE Member to qualify for this special offer. If the bottles are not automatically added to your cart do not finalize your order, contact First Endurance. Bottles will only be sent with orders that have it included more...
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Tue, 08 Jul 2008 17:13:30 +0000
Proper hydration for athletes requires more than water. During exercise electrical impulses are being carried, muscles are contracting, calories are burning, heat is being produced, and sweating occurs. To keep these systems within optimum parameters, electrolytes needs to be maintained and energy stores need to be replaced'all within a fluid medium. The endurance athlete more...
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Tue, 08 Jul 2008 14:00:14 +0000
Since the onset, the First Endurance products were engineered to work synergistically as a system. Each product can stand on its own, yet works better when used in conjunction with other First Endurance products. Here are two examples where this synergy is evident. 1) Complete recovery requires addressing, adrenal stress, muscle tears, glycogen replenishment, antioxidant more...
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Mon, 07 Jul 2008 22:14:52 +0000
First Endurance rider Kim Kirchen (Team Colombia) managed to defend the Green Points jersey today in the flat stage from Sante Malo to Nantes. The stage ended with the four person breakaway staying away, eliminating any chance of the sprinters going for a stage win. ”Not all of our hopes came true today,” said Team more...
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Mon, 07 Jul 2008 22:09:10 +0000
First Endurance rider Ina-Yoko Teutenberg took her second consecutive stage of the Giro d’Italia Femminile today, defending the Maglia Rosa going into Stage Four. ”I’m psyched to win the the pink jersey and be able to ride with it another day,” said Teutenberg. “We couldn’t have had a better start in the giro and hopefully more...
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Mon, 07 Jul 2008 20:16:32 +0000
June 29, 2008'Boulder, Colorado resident Amanda Lovato made a return to the Med Express Spirit of Morgantown Half Iron intent to improve upon her third-place finish from 2007. Buoyed by the success of her second-place finish at the Columbia Triathlon on May 18th, Lovato arrived in West Virginia confident she could make a strong push more...
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Sun, 06 Jul 2008 20:49:46 +0000
First Endurance rider Yoko Teutenberg won the first race for Team Columbia today taking out the bunch sprint in stage one of the Giro d’Italia Femminile. The win moves her into the Maglia Rosa going into the second stage. ”It’s great to take a win on the second day in our new colours,” said Team more...
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Sun, 06 Jul 2008 20:39:44 +0000
First Endurance rider Kim Kirchen (Team Colombia) had another good day to place second in Stage Two of the Tour de France. The result earned Kirchen the Green Points Jersey and moved him up into second place in the general classification, one second behind race leader Alejandro Valverde (Caisse d’Epargne).
Team-mate Gerald Ciolek place third in more...
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Mon, 30 Jun 2008 14:17:50 +0000
As the European editions of the National Championships come to a close, High Road counts nine new national champions, adding to the existing National Champions of Australia and the USA with Oenone Wood, Adam Hansen and Mara Abbott.
The stream of success began with the Italian Time Trial victory for Marco Pinotti last weekend. High Road more...
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Sun, 29 Jun 2008 20:50:52 +0000
First Endurance rider Sergey Ivanov (Astana) was the strongest rider in the Russian championship in Krylatskoe. The riders had to do 15 laps. In each lap there were four short but steep climbs. It was a hard race. With the help of the new time trial champion and team-mate Vladimir Gusev, Ivanov managed to go more...
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Sun, 29 Jun 2008 20:47:26 +0000
First Endurance rider Tomas Vaitkus (Astana) had two successful days in his homeland of Lithuania. After he took the silver medal in the time trial on Friday, he won the national title in the road race on Saturday. Both races were held in Ignalina.
'The road race was a big goal of mine, which all my more...
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Sun, 29 Jun 2008 20:45:18 +0000
First Endurance rider Sérgio Paulinho (Astana) is the new time trial champion of Portugal. The only Portuguese Astana Cycling Team rider was the fastest rider on the 27.6 K circuit in Paredes. Paulinho was challenged by Tiago Machado, the U23 champion of the last two years, who finished only two seconds behind. Another young rider, more...
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Sun, 29 Jun 2008 00:42:14 +0000
For the third day in a row, a First Endurance rider won a gold medal in the national championships. On Saturday, Assan Bazayev (Astana) took the national road title in Kazakhstan. Bazayev, known for his sprinting ability, finished solo in Karaganda. Sergey Renez (Ulan) was second with Maxim Gurov (A-Style Somn) finishing third.
Team Astana had more...
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Sun, 29 Jun 2008 00:39:56 +0000
For the second day in a row, a First Endurance rider takes a golden medal on the national championships time trial. Vladimir Gusev (Astana) was the fastest rider on the difficult circuit of Krylatskoe (Moscow). Young talented rider Timofey Kritskiy (Team Katyusha) was second, Vladimir Karpets (Caisse d'Epargne) third.
For Vladimir Gusev it is his third more...
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Wed, 25 Jun 2008 20:31:58 +0000
The First Endurance sponsored High Road team has announced the riders that will start the 2008 Tour de France. The roster consists of nine riders from eight different countries, and five riders aged 25 and under.
The riders are: Kim Kirchen (29), Luxembourg, George Hincapie (34) USA , Thomas Lövkvist(24), Sweden, Kanstantsin Sivtsov (25),Belarussia, Mark Cavendish (23), Great more...
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Wed, 25 Jun 2008 17:26:08 +0000
First Endurance triathletes Heather Gollnick and Michael Lovato became the US Pro National Champions at the 2008 Ironman Couer D’Alene Ironman last weekend. Michael and Heather were the top US men’s and women’s finishers in their races, earning them the US Pro National Championship honor.
In the men’s race, Lovato was six-minutes down to Canadian Tom Evans going more...
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Tue, 24 Jun 2008 14:10:10 +0000
Sarah Haskins accomplished her goal of making the US Olympic Team by taking the only remaining spot during the Hy-Vee ITU World Cup race. Her 6th place finish was enough to earn her a qualification to race at Beijing for a shot at Olympic glory. ”I started using the First Endurance products just more...
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Mon, 23 Jun 2008 16:19:45 +0000
The Astana Cycling Team “Good News” Show goes on. In the Tour de Suisse, the team was present three times on the final podium. Andreas Klöden, on his 33rd birthday, finished second overall, 48 seconds behind young revelation Roman Kreuziger. Kazakh champion Maxim Iglinskiy goes back home with the pink jersey as King of the more...
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Mon, 23 Jun 2008 02:02:12 +0000
First Endurance rider Marco Pinotti (High Road)won the Italian national time trial championships for a third time in his career on Sunday. The 32-year-old stopped the clock for the 33 kilometer course in Montichiari, northern Italy, in 39 minutes 30 seconds, 1 minute and 22 seconds clear of runner-up Luca Celli.
'To be honest, I can't more...
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Mon, 23 Jun 2008 00:10:57 +0000
First Endurance Rider Aaron Olsen (Bissell) clinched the overall victory at the Tour de Nez today. Today's final stage was a 60-minute circuit race at Northstar in Tahoe. The 3.1k loop incorporated power climbs, technical turning, and a section of pavé through the village. The BISSELL Pro Cycling Team started the stage in a great more...
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Sat, 21 Jun 2008 17:06:22 +0000
First Endurance rider Mark Cavendish scored a strong bunch sprint victory in the Ster Elektrotoer race when he romped home in first place on the final stage. The Briton roared across the finish line a good two bike lengths clear at the end of the 150 kilometres stage in Germert, Holland.
“I went from a long more...
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Sat, 21 Jun 2008 17:03:29 +0000
First Endurance rider Ina-Yoko Teutenberg (High Road) won her second stage of Ster Van Zeeland today, again beating Holland’s Kirsten Wild in bunch sprint. Winning the first intermediate time bonus sprint was a definitive moment for Teutenberg and team High Road, putting them in a position to win the overall tour as long as Teutenberg more...
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Thu, 19 Jun 2008 21:44:36 +0000
A powerful last minute updash for the finish line earned Kim Kirchen the stage win and the overall lead in the Tour of Switzerland today. With 125 metres to go on the summit finish at Verbier on stage six, the Luxembourg-born rider tore away from the main pack for his fourth win of the season.
Second more...
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Thu, 19 Jun 2008 14:09:22 +0000
First Endurance rider Steven Howard (BISSELL) won stage 1 of the Tour de Nez last night. The 75-minute criterium was the opening race of the 2008 Tour de Nez which is back on the NRC calendar this year. For the most part, the crit was a chance for riders to prep their legs for the more...
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Wed, 18 Jun 2008 21:56:47 +0000
First Endurance riders took the top three spots in stage 5 today of the Tour de Swisse. Sponsored rider Markus Fothen (Gerolsteiner) escaped on the last big climb with Frank Schleck (CSC). Fothen rode the last 5 kilometers solo to win the stage. Schleck and Fothen would have come to the line together but Schleck more...
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Tue, 17 Jun 2008 20:42:42 +0000
First Endurance rider Tony Martin (High Road) blasted to an unexpected, but nonetheless welcome, win in the six-kilometer prologue of the Ster Elektrotoer stage race on today.
Averaging an impressive 52 kilometers an hour for the short but highly technical course in Schijndel, Holland Martin started mid-way through the field. 23-year-old Martin had to wait for more...
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Tue, 17 Jun 2008 15:10:25 +0000
RICHMOND, VA ' Father's Day couldn't have gone any better for Josiah Middaugh from Vail, Colorado as the 29-year-old turned in a brilliant bike and gutsy run to chase down South African Dan Hugo in the last mile to become the first American since Michael Tobin in 2000 to win the XTERRA East Championship on more...
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Tue, 17 Jun 2008 15:08:21 +0000
Levi Leipheimer held on to his 3th place on the final podium of the Dauphiné Libéré. The whole team performed well and defended with success its first place in the ProTour Team Classification.
While Andreas Klöden and his team-mates defend the Kazakh colors in the Tour de Suisse (ProTour), another team starts in the Netherlands.
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Mon, 16 Jun 2008 15:59:15 +0000
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Sat, 14 Jun 2008 01:54:02 +0000
First Endurance rider Ben Jacques-Maynes (Bissell) stormed up the final one-kilometre climb on this morning’s St. Paul Riverfront Time Trial to win the stage and take over the lead on general classification. Clocking in at a 12.32, Jacques-Maynes came home ahead of Rory Sutherland (Health Net-Maxxis) and team-mate John Murphy.
“Little one kilometre climbs on a more...
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Thu, 12 Jun 2008 15:27:37 +0000
Just two short weeks following Triathlon Olympic Trials, Julie Swail-Ertel contacted First Endurance and let us know of her experience using MultiV. ”I had a hard month of training in January and my the qualtity of my workouts began deteriorating, presumably due to low ferratin levels.” On a recommendation from Bob Seebohar, nutritionist at the more...
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Tue, 10 Jun 2008 17:27:57 +0000
First Endurance rider George Hincapie (High Road) held off the sprinters to take an impressive victory on stage two of the Dauphine Libere. After making an ultra-fast descent of the final downhill to the stage finish in Vienne, the veteran American was successful taking another hard-earned win.
'We were initially working for Greipel for the sprint,' more...
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Mon, 09 Jun 2008 03:55:00 +0000
The First Endurance sponsored Astana Cycling Team continues winning top races. Levi Leipheimer was the fastest rider in the 5.6 K prologue of the Dauphiné Libéré. This is the 3rd victory of the season for the American road champion and his 2nd in a time trial.
Astana against all Tour riders. That was the subject of more...
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Fri, 06 Jun 2008 02:01:28 +0000
First Endurance is proud to announce that Judith Arndt (High Road) won her third stage of the Tour of Montreal today giving her the overall tour win. The win was Arndt’s fourth victory in six days including her amazing ride the the Montreal World Cup on Saturday. ”Judith won today,” said High Road director Petra more...
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Thu, 05 Jun 2008 20:06:35 +0000
First Endurance is proud to announce that Ina-Yoko Teutenberg (High Road) successfully defended her title as winner of the Commerce Bank Reading Classic in 2007 by winning the second round of the Triple Crown today. Teutenberg has now won the first two rounds, with the the third and most prestigious race coming up on Sunday more...
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Thu, 05 Jun 2008 19:56:27 +0000
First Endurance rider Judith Arndt (High Road) won her second consecutive stage of the Tour of Montreal this morning and moved herself into the overall race lead. Arndt now leads the Tour from Nuenberger’s Suzanne de Goede, with High Road’s Kate Bates and Oenone Wood now sitting third and fourth in the General Classification.
The short more...
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Wed, 04 Jun 2008 20:46:19 +0000
After an impressive win on Saturday in the Montreal World Cup, High Road’s Judith Arndt took another win today in the second stage of the Tour of Montreal. Arndt attacked with ten kilometers remaining in the race and created a small breakaway group. With five kilometers she attacked again and managed to hold off the more...
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Tue, 03 Jun 2008 21:39:10 +0000
First Endurance rider Ina-Yoko Teutenberg (High Road) has won the first round of the Commerce Bank Triple Crown, which took place in Allentown, Pennsylvania today. Teutenberg went against the odds to win the race without the support of a team. 'I actually was not expecting to win today,' said a happy Teutenberg after the race. more...
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Sun, 01 Jun 2008 20:18:21 +0000
The First Endurance sponsored High Road team ended the Giro d'Italia on a high on Sunday, taking a first and second double in the final time trial stage to Milan. Italian national time trial champion Marco Pinotti won the stage and Tony Martin of Germany took second. High Road missed out on taking the top more...
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Sun, 01 Jun 2008 20:02:19 +0000
First Endurance is proud to announce that sponsored rider Alberto Contador (Astana Cycling Team) lived up to expectations by winning the 91st Giro d'Italia. The 25-year-old Astana Cycling Team rider is the second Spanish rider in history to win the Giro d’Italia. Contador finished 11th in the 21st stage, an individual time trial from Cesano more...
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Sat, 31 May 2008 22:22:09 +0000
First Endurance rider Judith Arndt (High Road) has just won the Montreal World Cup for the second time in three years. The victory further extends her lead in the series. Arndt attacked on the final climb of the 11 lap circuit and only last year’s winner Fabiana Luperini (Menikini) was able to follow. Arndt won more...
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Sat, 31 May 2008 21:25:40 +0000
Giro Director Angelo Zomegnan gets what he wanted: suspense until the last day. It is the greatest wish of every race organizer. A full 3402.5 K are done with 28.5 still to go. Only four seconds separate first placed Alberto Contador and 2nd placed Ricardo Ricco. The final time trial from Cesano Maderno to Milano more...
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Fri, 30 May 2008 16:15:27 +0000
First Endurance fastman Gerald Ciolek (High Road) has used an amazing turn of speed to score his second stage win in the Bayern Rundfahrt and reinforce his lead overall. Already the fastest in stage one of the prestigious German race, Ciolek took his second victory of the season at the end of stage three from more...
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Thu, 29 May 2008 19:50:55 +0000
First Endurance rider Gerald Ciolek (High Road) blasted past the opposition in the opening stage of the Bayern Rundfahrt on Wednesday for victory in a tough uphill sprint. 'It was my first win of the season, and it's come on home soil so that makes it all the more special.' Ciolek said. 'I jumped away more...
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Thu, 29 May 2008 14:15:03 +0000
For best results, use Optygen/OptygenHP during all intense training. Optygen/OptygenHP will allow you to train at a higher level by improving the body’s ability to adapt to physical stress, increasing aerobic threshold and reducing lactic acid. These improvements will help you race at a higher level. For best results, Optygen/OptygenHP should be used consistently for more...
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Thu, 29 May 2008 14:01:15 +0000
Reviewed by Patricia Rosen. M.D.
Introduction Coffee was first discovered over 1000 years ago although it has been around and used by humans since the Stone Age. People noted the affects on animals and used it by chewing on seed, bark or leaves of certain plants to gain the effects of elevated mood and decreased more...
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Wed, 28 May 2008 21:07:00 +0000
First Endurance sponsored riders Andre Greipel and Mark Cavendish (High Road) dominated the sprint finish at the Giro d'Italia in Locarno today with a perfect lead out from the team and a rare one-two finish.
The 146km stage from Sondrio to Locarno was the last stage for the sprinters before the Giro d'Italia ends in Milan on more...
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Wed, 28 May 2008 18:00:13 +0000
Robert Kunz talks with Heather Gollnick about pre-race nutrition, gluten free, new First Endurance products including new EFS flavors and new EFS liquid shot.
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Wed, 28 May 2008 15:39:33 +0000
1. Jon Baker - Elite Cyclocross Racer
Early meal 2-3 hours before race: 1 cup oatmeal (old fashioned oats). Mixed with a handful of almonds, and a handful of raisins. Add brown sugar, cinnamon, and soymilk after cooking. Bigger meal (If 4 hours prior to race): add to the above oatmeal serving (usually a larger portion) 2 fried more...
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Mon, 26 May 2008 18:37:39 +0000
First Endurance sponsored rider Alberto Contador (Astana) successfully defended his pink jersey in the 16th stage of the Giro d’Italia, an individual mountain time trial to Plan de Corones (Kronplatz) over 12.9 K. With today’s win the pink jersey is more secure on his shoulders. Yesterday Contador claimed the Maglia Rosa on the Marmolada climb. In the more...
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Sun, 25 May 2008 22:38:58 +0000
The mountains in Italy are tough. The passes are steep and snow-covered; the tifosi are wildly-crazy on the hillsides and the Italian contenders fight tooth and nail to win their home tour. However leading the Giro after Sunday's stage 15 is a quiet Spaniard that three weeks ago wasn't even familiar with the name 'Passo Fedaia' where more...
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Sun, 25 May 2008 16:28:35 +0000
First Endurance rider Judith Arndt (High Road) outsprinted the breakaway group of four today to win the final stage of Tour de l'Aude. The win was the final touch on a successful tour for Arndt and High Road with Arndt taking second place overall and winning the mountain classification and the team taking three stage wins more...
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Sat, 24 May 2008 16:17:49 +0000
First Endurance speedster Ina Yoko Teutenberg (High Road) out-powered the field today for a second stage victory in the Tour de l'Aude. This is the 27th win for the women’s High Road team this season. Teutenberg was the fastest in a group of some 30 riders that broke away on the hilly stage.
'I was a more...
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Fri, 23 May 2008 18:53:52 +0000
First Endurance ride Mark Cavendish (High Road) showed he is the fastest sprinter again at the Giro d'Italia. Cavendish won stage 13 to Cittadella this afternoon with his trade mark powerful late acceleration. Cavendish was so far ahead of the other sprinters at the finish in Cittadella that he had time to raise his arm and more...
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Wed, 21 May 2008 19:00:21 +0000
First Endurance speedster Ina-Yoko Teutenberg (High Road) kept the opposition at bay by a handful of seconds to clinch an impressive win on Wednesday in the Tour de L'Aude. At the end of a 60 kilometre attack on stage five starting and finishing in Toulouges, Teutenberg and her breakaway companion Charlotte Becker finished just four more...
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Tue, 20 May 2008 18:21:35 +0000
Italian rider Marzio Bruseghin, along with rainy conditions, kept Astana Cycling Team from victory in the 10th stage of the Giro d'Italia, a 39.4 Km individual time trial which started in Pesaro and ended in Urbino. Alberto Contador finished second while teammate Andreas Klöden came in third. The rest of Astana placed well and had more...
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Mon, 19 May 2008 15:34:11 +0000
Alberto Contador's visit to the radiologist today revealed a fissure in the radius head of his left elbow. The fracture without dislocation stems from his Stage 8 crash from Rivisondoli to Tivoli. Though Contador was able to complete the stage and yesterday's Stage 9, the bruising and discomfort prompted a formal examination on the Giro more...
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Sun, 18 May 2008 19:32:22 +0000
A strong team time trial for High Road on Sunday propelled Judith Arndt in the overall lead of the prestigious Tour de L'Aude stage race. High Road's squad crossed the line in the 27 kilometre ttt in second place, a mere six seconds down on the Netherlands team. Arndt, twice a former winner overall of L'Aude, more...
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Thu, 15 May 2008 16:43:18 +0000
First Endurance rider Tina Pic, who's the reigning 2008 US Criterium Champion, continued her winning ways by taking the stage two of the 2008 Mt. Hood Classic yesterday. The stage win also moved Tina into the yellow leader's jersey.
The 135 feet of climbing each lap, half of which served as the finish, made this more...
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Wed, 14 May 2008 20:22:55 +0000
First Endurance rider Ben Jacques-Maynes (BISSELL Pro Cycling Team) won the Mt. Hood opening prologue. BISSELL placed 4 riders in the top ten on General Classification. The 1.6 mile event was perfectly suited for Ben, he distanced himself from the second placed rider by 3 seconds. Ben scorched the course cranking it out in more...
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Tue, 13 May 2008 17:53:25 +0000
First Endurance rider Mark Cavendish (High Road) has just taken his first Grand Tour victory, winning stage four of the Giro d’Italia. First Endurance rider Robert Förster (Gerolsteiner) came across the line in second place and Daniele Bennati (Liquigas) was third.
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Tue, 06 May 2008 01:58:23 +0000
First Endurance rider Judith Arndt (High Road) soared into the World Cup lead on Sunday after clinching second place in the Tour de Berne round of the series. Its a surprise, but a nice surprise. Arndt said afterwards. To be honest, I didnt even know that I could get the leaders jersey today. My goal more...
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Sun, 04 May 2008 18:49:33 +0000
One week prior to the start of the Giro dItalia (May 10th-June 1st), the Astana Cycling Team has received an invitation to participate in the first Grand Tour of 2008. The race organizer, RCS, changed their original February decision, which stated that the Team was not planning on bringing a motivated team. The non-invite came more...
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Sun, 04 May 2008 18:45:03 +0000
First Endurance sponsored rider Andreas Kolden of Astana Cycling Team won the Tour de Romandie. Klden built on his successful time trial stage Friday in Sion to carry the yellow jersey all the way to Lausanne. The final stage sprint was won by Daniele Bennati (Liquigas) with Kazakh champion Maxim Iglinskiy (who’s also sponsored by more...
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Fri, 02 May 2008 17:22:23 +0000
First Endurance rider Andreas Kloden (Astana) won the individual time trial in the Tour de Romandie today. With todays win, Kloden captured the yellow jersey and will look to defend his race lead during the final two stages. Klodens time-trial skills helped him escape a near crash in the last 200 meters, which included three more...
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Fri, 02 May 2008 02:55:04 +0000
Grape and Fruit Punch Available June 1, 2008First Endurance is proud to introduce two new flavors of EFS, the popular during-exercise drink mix that provides ALL the ingredients endurance athletes need to maximize performance during training and racing. Like the existing Tangerine flavor of EFS, the new Grape flavor was formulated to be low in more...
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Wed, 30 Apr 2008 18:15:46 +0000
First Endurance rider Maxim Iglinskiy (Astana) won the first stage in the Tour de Romandie. Iglinskiy (27) was the fastest sprinter in the streets of Saignelgier. Iglinskiy positioned himself as the first rider through the last corner and resisted the comeback of Michael Albasini (Liquigas) and the other riders. The plan of team director Alain more...
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Wed, 30 Apr 2008 02:13:56 +0000
First Endurance fast man Mark Cavendish (High Road) soared to a convincing victory in the opening prologue of the Tour of Romandie on Tuesday evening. The Manxman tore round the 1.9 kilometre prologue in Geneva, Switzerland to take his fourth road win of the season ahead of Italian Daniele Bennati and Swiss rider Michael Albasini. more...
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Tue, 29 Apr 2008 15:18:04 +0000
Quick Tip:Athletes who compete in longer events often experience fatigue or a “lull” in the ladder part of the race. This can cost you to miss the crucial break, or your chance to podium. For races that last six hours or more, First Endurance recommends one serving of PreRace before the event and another half-serving more...
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Mon, 28 Apr 2008 20:45:37 +0000
TEAM HIGH ROAD DOMINATESFirst Endurance sponsored rider Kanstantin Sivtsov (Team High Road) took the overall win in the 2008 Tour de Georgia after moving into the lead with his solo win on the epic Brasstown Bald climbing stage. Team High Road then took control of the final stage from early on and maintained control for more...
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Sat, 26 Apr 2008 22:29:01 +0000
First Endurance rider Kanstantin Sivtsov (Team High Road) surprised the field today with an amazing ride up the famous Brasstown Bald. Sivtsov soloed to victory on the Tour of Georgias queen stage and took over the yellow jersey (by less than a second) going into the final stage.Sivtsov quietly made his way into contention, hanging more...
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Sat, 26 Apr 2008 20:32:51 +0000
The Tour de Georgia ramped up in toughness significantly on stage 5 as the race headed into the mountains for the first time. First Endurance sponsored rider Richard England (Bissell) took the sprint after a long, hard day in the foothills. First Endurance sponsored rider George Hincapie (Team High Road) finished in third place on more...
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Thu, 24 Apr 2008 02:14:34 +0000
First Endurance sponsored rider Greg Henderson (High Road) succeeded in going one better today when he took the win in the third stage of Tour de Georgia and moved into the overall lead. After taking fifth place in stage one and second place yesterday, Henderson was able to turn the tables and take the top more...
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Wed, 23 Apr 2008 20:27:56 +0000
First Endurance rider Kim Kirchen (High Road) outclassed his rivals for a strong win in the Fleche Wallone Classic on Wednesday- despite fears that he had been using the wrong gear at the finish. I thought it was too big a gear, I went up the last 300 metres in 53×21. Kirchen said afterwards But more...
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Wed, 23 Apr 2008 15:27:05 +0000
April 15th, 2008: First Endurance sponsored Triathlete Greg Bennett earned a spot on the Australian Olympic team and willjoin wife Laura Bennett (US Olympic Team) in Beijing. “To be chosen to represent Australia at the biggest Game of all for the second time, is truly an unbelievable honor. Laura and I will race for more...
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Wed, 23 Apr 2008 15:24:25 +0000
Protein Reviewed by Sally Warner, PhDIntroduction: A protein is any one of a large number of organic compounds that make up living organisms and are essential to their functioning. First discovered in 1838, proteins are now recognized as predominant ingredients of cells, making up more than 50 percent of the dry weight of animals. The word more...
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Wed, 23 Apr 2008 14:30:51 +0000
Michael Lovato talks about his use of nutrition products for Ironman racing. more...
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Tue, 22 Apr 2008 22:44:16 +0000
by Shawn Dolan, PhD, RD, CSSDNon-nutritive sweeteners are used to reduce calories in food. These sweeteners are also called alternative sweeteners, artificial sweeteners, and very-low calorie sweeteners. There are five FDA-approved non-nutritive sweeteners which are labeled as food additives (sucralose is one of them).Sucralose (Splenda) is one of the newest non-nutritive sweeteners on the market more...
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Thu, 17 Apr 2008 21:57:46 +0000
Heather Gollnick talks about her use of nutrition products following her 3rd place finish at the 2008 Ford Ironman Arizona. more...
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Wed, 16 Apr 2008 20:10:37 +0000
First Endurance sponsored rider Mark Cavendish (High Road Sports) beat Tom Boonen to win the Belgian Sheldeprijs race for a second consecutive time today, proving that he is currently the fastest sprinter in mens professional cycling.When Cavendish won the race in 2007 it was his first professional victory. This time it his third victory of more...
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Mon, 14 Apr 2008 21:52:00 +0000
A lone victory for Chantal Beltman in the Ronde Van Drenthe on Saturday has clinched TeamHigh Road their second World Cup win in less than a week. Ina-Yoko Teutenberg also finished on the podium in the Dutch race, taking third behind Beltman andWorld Champion Marianne Vos to round off a great days racing for High more...
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Mon, 14 Apr 2008 14:46:58 +0000
Two First Endurance sponsored cycling teams are leading the ProTour rankings. After Alberto Contadors victory in the Vuelta al Pas Vasco, Astana Cycling Team has become the leader of the current ProTour Team Ranking (April 14th). Astana Cycling Team shares the first place with Team High Road. Team CSC is third, 3 points behind. First more...
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Sat, 12 Apr 2008 23:39:54 +0000
Kim Kirchen has sprinted to High Roads twentieth victory of 2008 in stage four of the Tour of the Basque Country, with teammate Morris Possoni adding to the celebrations by crossing the line in second place.After clinching stage two of the Basque Country, Thursdays win was Kirchens second sprint win in three days. Part of more...
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Sat, 12 Apr 2008 22:56:48 +0000
First Endurance rider Alberto Contador (Astana) was the strongest rider in the Tour of the Basque country. The winner of last years Tour de France was impressive in the final stage, an individual time trial in Orio over 20 K. Contador beat time trial specialist Cadel Evans by 22 seconds. Thomas Dekker finished 3th, 27 more...
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Wed, 09 Apr 2008 20:27:13 +0000
Places 2nd in 2008 Xterra Winter World ChampionshipsMarch 16th, 2008 Snowbasin, Ut One day after finishing 2nd (by one second) in the inauguralXterra Winter World Championshipsat Snowbasin Resort in Utah, Josiah Middaugh crushed the field to win his third U.S. National Snowshoe Championship. Middaugh ran the snowshoe championship with some additional motivation after the more...
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Wed, 09 Apr 2008 04:58:09 +0000
The term vegetarianism is used loosely with many athletes from those who just do not eat red meat to those who do not eat any animal products at all. Here are some of the more common categories of vegetarian diets:Lacto-vegetarian: no animal foods at all but includes milk and milk products (yogurt, cheese, cottage more...
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Wed, 09 Apr 2008 04:22:31 +0000
First Endurance rider Kim Kirchen (High Road) fended off World Champion Paolo Bettini for victory in stage two of the Tour of the Basque Country. Kirchen stormed ahead in a tough uphill bunch sprint to take his biggest win since the overall of the Tour of Poland in 2006. First Endurance rider Alberto Contador more...
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Wed, 09 Apr 2008 03:52:48 +0000
Los Padres National Forest, Ca -Karl Meltzer absolutely destroyed the competition in the Two Moons Ultra. On a 100 mile run course that included over 28,000 feet of climbing, Meltzer finished over four hours ahead of his nearest competitor. All I can say is OptygenHP rocks! explains Meltzer following his amazing run. I wasnt even more...
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24th March 2008
First Endurance is proud to announce Davide Rebellin (Gerolsteiner Professional Cycling Team) won the overall in the 66th edition of Paris-Nice. Rebellin has placed second twice in previous editions of Paris-Nice, in 2004 and 2007 and third once back in 2003. more...
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25th February 2008
First Endurance sponsored riders Levi Leipheimer and the Astana Cycling Team successfully defended the yellow jersey from stage three to the finish of the 2008 Tour of California.
Leipheimer moved up to first on General Classification with a second place finish on the decisive third stage, a 102.7-mile leg-breaker that included the hors-categorie grind to the 4360-foot summit of Mt. Hamilton and the 2000-foot category 1 climb up Sierra Road.
Levi then won the individual time trial in Solvang by twenty-nine seconds and kept the jersey all the way to the finish of the 8-day stage race that covered 650 miles. more...
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24th February 2008
First Endurance sponsored rider George Hincapie (High Road Sports) won the final stage in the Tour of California by reeling back a solo attack by Bissell rider Tom Zirbel (who's also sponsored by First Endurance) with three others and then out-sprinting them all for the victory.
"As soon as we came onto the circuit, it was really hard" said Hincapie. "A lot of people were attacking and it seemed like most of the others put the responsibility on me to chase everything down. I decided at that point that even if I wasn’t fresh at the end, I was going to try to keep it together no matter what." more...
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13th February 2008
First Endurance continues to lead the sports nutrition market by giving endurance athletes the information they need to make an educated decision about supplementation.
First Endurance was the first endurance supplement company to offer customers a Certificate of Analysis in 2002. A Certificate of Analysis is a document that lists every active and inactive substance used to manufacture a supplement. In addition, a C of A also shows if there are any additional ingredients added to the formulation. First Endurance ingredients are always tested for purity, potency and safety. more...
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5th February 2008
First Endurance sponsored rider Andre Greipel (Team High Road) won the 10th edition of the 2008 Tour Down Under. The Tour Down Under is the first ProTour race of the 2008 season. Griepel not only won the overall race, he won the prologue, stage two, stage four, stage five and stage 6 along the way. more...
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20th January 2008
First Endurance sponsored triathlete Heather Gollnick wins the first big half Ironman of the year. Following a rough swim and rough roads, Gollnick found herself six minutes behind going into T2 with only the half marathon remaining to race. "Being this far behind, my mindset was WIN or crash and burn."
Gollnick posted the fastest run of the day 1:20 en route to her first victory of the year. "The 70.3 in Pucon was my first race since using the new Optygen HP." more...
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14th January 2008
First Endurance is proud to announce they will expand their relationship with four-time Ironman Champion Michael Lovato thru 2008 and officially add Amanda Lovato as a sponsored athlete.
Michael, who has been with First Endurance for three years, earned a second Ironman National Championship title at Coeur d’Alene and matched his best finish at the Ironman World Championships in Kona in 2007. more...
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3rd January 2008
Salt Lake City, Ut – First Endurance is pleased to announce OptygenHP as the Official Training and Racing Supplement of the Astana Cycling Team for the 2008 season.
The Team, which includes 2007 Tour de France Champion Alberto Contador and 3rd place Tour De France finisher Levi Leipheimer, will race and train with OptygenHP, as well as work with First Endurance on product development. more...
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28th November 2007
Salt Lake City, Ut – First Endurance is proud to announce they will expand their relationship with five-time Ironman Champion Heather Gollnick thru 2008. Gollnick, who has been with First Endurance for three years now, had her most successful Ironman racing season in 2007. more...
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28th November 2007
Salt Lake City, Ut – First Endurance is pleased to announce they will continue their relationship with Greg and Laura Bennett thru 2008. Greg and Laura rewrote the triathlon record books several times in 2007 by dominating the Olympic Distance race scene. more...
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14th October 2007
First Endurance triathlete Greg Bennett won the U.S. Open Dallas Triathlon, the Life Time Fitness series overall and the points title all in one race. Greg walked away from Dallas with the largest professional prize purse in Triathlon history. more...
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29th July 2007
First Endurance is pleased to congratulate sponsored riders Alberto Contador (Discovery Channel Pro Cycling Team) on his 2007 Tour de France victory and Levi Leiphemier on his third place podium placing. more...
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28th July 2007
First Endurance sponsored rider Levi Leipheimer (Discovery Channel Professional Cycling Team) won the final time trial in the 2007 Tour de France. more...
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22nd July 2007
First Endurance sponsored rider Alberto Contador (Discovery Channel Pro Cycling Team) won stage 14 of the 2007 Tour de France, a win which also moves him into second place overall. more...
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